10 learnings for B2B startup marketing

5,215 views

Published on

Launched at Arctic15 2012, San Francisco is the first marketing agency in Finland focused on solely startup companies.

Our clients seek unexploited business categories and niches, with the ultimate goal of winning the #1 market position internationally. We work with startups in all areas of marketing communications, from strategic planning to daily operations.

With creative, analytical and performance-based approach, we strive to help your startup to do World’s Best Marketing.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,215
On SlideShare
0
From Embeds
0
Number of Embeds
4,617
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 learnings for B2B startup marketing

  1. 1. The first marketing agency in Finlandfocusing solely on startup companies.
  2. 2. MAKE IT
  3. 3. 10 learnings for B2B startup marketing
  4. 4. #1 B2B startups do marketing forShorter sales cyclesInbound leadsRecruiting talentAttracting investors © San Francisco Agency 2012 – Confidential
  5. 5. #2 Skate where the puck is goingperception > reality © San Francisco Agency 2012 – Confidential
  6. 6. #3 Credibility is everythingBig brandsTeam profilesOpennessPeer acceptance © San Francisco Agency 2012 – Confidential
  7. 7. #4 ConsistencyOne message, many channelsLife is easier when your startup has historySudden stop of communications raises questions © San Francisco Agency 2012 – Confidential
  8. 8. #5 Be uniqueFirstBiggestFastest- Just very different. © San Francisco Agency 2012 – Confidential
  9. 9. #6 Lead, do not followSegmentingTargetingPositioning- Find the niche you can lead from day 1. © San Francisco Agency 2012 – Confidential
  10. 10. #7 Follow the best practicesCreate videos, blogs and other quality contentUse the industry leading toolsMeasure and analyze every €/h you spendMarketing is an on-going process, not a campaign © San Francisco Agency 2012 – Confidential
  11. 11. #8 “Marketing is easy”Easy to start tweeting without a purposeEasy to let an intern take care of itEasy to leave out from the board roomEasy to confuse your audience without planning © San Francisco Agency 2012 – Confidential
  12. 12. #9 Marketing is a lot of workStill, it’s left to many CEOs to do onlyWho don’t often have time for itExcept the night before an important launchYelling to an audience who is not there? © San Francisco Agency 2012 – Confidential
  13. 13. #10 Be.FollowListenParticipateInfluence © San Francisco Agency 2012 – Confidential
  14. 14. THIS IS HOW WE DO IT
  15. 15. Marketing communication basics Marketing Customer Company & Story buildingMarketing Market planning Analytics & segmentation product Reporting strategy intelligence & messages (awareness & optimization & targeting positioning lead sourcing) Re-iteration in 3-12 month cycles © San Francisco Agency 2012 – Confidential
  16. 16. Sales leads sourcing Event planning Content marketing Social media marketing SEO Leads nurturing Email marketing PR Search & retargeting Qualified Unqualified Qualified Sales Process © San Francisco Agency 2012 – Confidential
  17. 17. Example channel planChannel Primary role FrequencyWebsite Information & lead generation 1/year + constant syndicationBlog Influence 1-4 times a monthEmail newsletter Lead nurturing 1-4 times a yearEvents/conferences Awareness, lead generation 1-4 times a yearTwitter Influence Daily listen + engageFacebook Page Communicate company culture 1-2 times a weekLinkedIn Influence personal networks ConstantSearch advertising Awareness, lead generation ConstantPress releases Facilitate PR story building 2-4 times a year © San Francisco Agency 2012 – Confidential
  18. 18. Example management/board report © San Francisco Agency 2012 – Confidential
  19. 19. We want to help your startup to doWORLD’S BESTMARKETING.
  20. 20. Contact informationJuhani PolkkoFounder & Chief Marketing Officer+358 40 543 0825juhani@sanfrancisco.fiSan Francisco OyFredrikinkatu 61, 6th FloorFI-00100 Helsinki © San Francisco Agency 2012 – Confidential

×