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San Francisco Oy - The Startup Agency

San Francisco Oy - The Startup Agency



San Francisco is the first full-service marketing agency in Finland dedicated to startup companies.

San Francisco is the first full-service marketing agency in Finland dedicated to startup companies.



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    San Francisco Oy - The Startup Agency San Francisco Oy - The Startup Agency Presentation Transcript

    • Marketing agency for startups
    • © 2013 San Francisco Oy We help your startup reach #1 position in its category through effective marketing communications. Our mission
    • Return on impact.
    • © 2013 San Francisco Oy If your media budget is close to zero, your starting point is similar to 95% of the other startups. But your product doesn’t sell itself. And marketing communications does not by itself sell it either. However, it can greatly amplify success of an awesome product. Your job is to develop the product together with your customers. And sell more. Then share the awesomeness to others: early adopters, influencers, media. If your team lacks the knowledge, time or resources to do so, we can help. Startups have a common problem
    • © 2013 San Francisco Oy Marketing in different stages of the startup lifecycle  Marketing & GTM plan  Initial website  Sales material  Visual identity  Core messages  PR & advertising Funding: Valmistelurahoitus, Kasvuvalmennus  Pivot planning  Message re-positioning  Test marketing & analysis  Full-scale online marketing  Content creation  Conversion optimization  Extending marketing to exit markets (often the U.S.)  Listing potential acquirers  Boosted PR & advertising
    • © 2013 San Francisco Oy Make an impact, become a thought leader Early-adopters & influencers Media, bloggers & analysts Investors New employees 1. Understand your customers/market 2. Create value prop and messages - Brand 3. Produce great content like success stories 4. Engage with the audience using lean methods such as search & social 5. Convert interest to fans and customers Your tightly defined market or community
    • © 2013 San Francisco Oy Strategy Brand Audiences Content Reach Search Social Performance Positioning Story Influencers Messages PR Keywords Twitter Lead generation Planning Visual Customers Blogging Email Tactics LinkedIn Automation Resourcing Website Investors Press releases Events AdWords Facebook Analytics Research Profiles Employees Brochures Ads SEO Industry forums Reporting One-stop shop for marketing services
    • © 2013 San Francisco Oy Websites that convert
    • © 2013 San Francisco Oy Performance & analytics Startups can and should measure the ROI from all their marketing activities. We provide our clients a monthly performance report and a board summary that combines all activities such as search, social, web leads, PR, email, etc.
    • © 2013 San Francisco Oy A. Company A has recently raised its A-round and the board requires strategic marketing communications plan as well as active PR, content, search and social media marketing. Instead of hiring a marketing team run by a CMO, the company hires SF for initial marketing planning project, and after a successful project, to run their whole marketing function outsourced. B. Company B already has couple of people doing content marketing, but the team lacks knowledge in SEM, SEO and international tactics, and hires SF to work closely with the internal team, bringing more knowledge in-house. C. Angel-funded company C is looking to attract investors in a hot industry sector – the founders basically know what should be done in marketing, but rather focus on customer development and fundraising. Working closely with the founding team, SF helps to attract press, influencers, investors and new employees with PR and social media tactics. D. Having developed a great product with good market fit, but not able to scale its sales, company D is looking to ramp up its industry awareness, eyeing for an asset sale exit. Focusing on engaging with industry influencers though social media, events and PR in the U.S. market, SF coordinates campaigns with local PR agency and creates an effective event and social media marketing plan. Case examples (skip this if in a hurry)
    • © 2013 San Francisco Oy Let’s roll up sleeves and get to work Can you get us to international media like TechCrunch. We need a marketing plan for Tekes/investors. We are looking to raise series A and need to shape up. Our Google advertising doesn’t convert and our website sucks. We don’t have time to Tweet. Should we be on social media at all. We want someone to take care of all our marketing.
    • Credibility. Credibility. Credibility.
    • © 2013 San Francisco Oy Team I’m Juhani Polkko, Founder & CMO of San Francisco Oy I currently share an office in Töölö, Helsinki, with my colleagues Ali (marketing planner) and Lauri (Visual and UI designer). My co-founder Mikko is building his own startup in California and is our main link to Silicon Valley. Personally I have close to 20 years experience in sales, marketing and business development, and I have focused on startups and digital businesses since 2004. I have experienced big companies (Nokia), made my first own exit (Offerium to Sanoma) and helped numerous of startups and entrepreneurs on their journey. Besides the core team, we have had over 30 different people, mostly freelancers and experts in their own field, working with our client projects over the past years. My promise to you is simple: Me and my team provide you the best value for any services you get, improve constantly and take full responsibility personally. MBA, Aalto University 1994-2003 IT, games 2004-2006 Silicon Valley 2008-2009 Nokia 2009 - San Francisco Oy
    • © 2013 San Francisco Oy References Our client since 2009, the Swedish mobile advertising & analytics company found its niche in click-to- call ad units and has grown its client base from 3 to 15 countries. Freespee’s marketing was nearly entirely handled by us for 3 years, helping to build international awareness and lead generation in a strategic way. During our tenure, Freespee also raised €4.4 million in venture capital funding. Miradore’s IT lifecycle management plays a key role in the IT service management business, which is in middle of turmoil due to the switch from legacy client/server world to cloud-based services. We have made a complete makeover for the company brand, including a new visual identity, website, search and social strategy, content marketing including videos – and we continue to handle day-to-day marketing. One of the most acclaimed Finnish digital media startups, Kiosked aims to become a truly global player in digital media monetization. Together with Kiosked’s internal team and a London-based PR agency, we have created a communications concept around a new category of visual content experience. Our team contributes to content marketing (e.g. super popular trend report), SEM, SEO and social media curation. LeadDesk is up for a daring task: Make telemarketing fair and better for everyone. The company’s software solution has gained market share in leaps and bounds, taking its revenue to 7-figures and nailing a 3rd place in Deloitte’s Rising Stars listing. To prepare for international expansion, we built a new WordPress website, renewed search marketing tactics, and conducted a successful PR campaign.
    • © 2013 San Francisco Oy We believe that startup PR works best, when the founders/CEO reach out to the press and bloggers. We help by training, creating media lists, making introductions, drafting pitches and press releases, as well as supporting through social media activities. Getting to international startup media is relatively easy and often helps with recruiting and funding. Articles in industry media usually support sales the best, but require building long-term relationships with the writers as well as hard evidence on the company success through brand-name customers, success stories and cases. Press coverage from our PR activities
    • MAKE IT
    • © 2013 San Francisco Oy • 100% focus on internationalizing startups and their unique needs • Experienced with funding options – angel, VC, public, sweat equity • Planning, implementation & all agency services from one place • Agile and lean approach to marketing - constant improvement • Long-term partnership: Outsourcing, insourcing, co-working • Marketing performance reporting - summary for the Board Your benefits working with us
    • © 2013 San Francisco Oy Any questions? Contact me today! Juhani Polkko Founder & Chief Marketing Officer +358 40 543 0825 juhani@sanfrancisco.fi San Francisco Oy Runeberginkatu 43 B 13 FI-00100 Helsinki Business ID 2296311-5 www.sanfrancisco.fi www.startup100.net The hottest startups from Finland