10 Web 2.0 Ideas to Keep Your Intranet Fresh

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Webinar for Ragan Communications, August 8, 2007.

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10 Web 2.0 Ideas to Keep Your Intranet Fresh

  1. 1. 10 Web 2.0 Ideas to Keep Your Intranet Fresh Daniel X. O’Neil Internet Consultant (773) 960-6045 [email_address]
  2. 2. Hello. <ul><li>Daniel X. O’Neil </li></ul><ul><li>10 years as an internet strategist, consultant, and project manager </li></ul><ul><li>Worked on intranets for Sears, Allstate, Kimberly-Clark, and Bank One </li></ul><ul><li>5 years of working with Web 2.0 tools, starting with Salon Blogs and moving forward from there as a beta hound </li></ul><ul><li>Currently the People Person at EveryBlock </li></ul>
  3. 3. How to Evaluate Emerging Technologies <ul><li>Separate the technology from the culture </li></ul><ul><li>Separate the current utility from the generic utility </li></ul><ul><li>Maxim: any piece of software with pop culture popularity has enterprise utility </li></ul><ul><li>That’s what we’re going to do today– show the utility of popular application in the enterprise </li></ul>
  4. 4. Web 2.0 Principles: Technology <ul><li>Fast, iterative development on web-focused toolsets (Ruby on Rails, Django, AJAX, etc.)– means that users can affect features more closely </li></ul><ul><li>Open standards, open source software-- leads to reduced cost and more reuse </li></ul><ul><li>APIs– less cost to build </li></ul>
  5. 5. Web 2.0 Principles: Culture <ul><li>Collaboration: comments, trackbacks, frequent updates/ edits </li></ul><ul><li>Openness: transparency in approach </li></ul><ul><li>Crowdsourcing: Wikipedia is the great example, but there are many others (Yahoo! Teachers and Answers, for instance) </li></ul>
  6. 6. Security and Enterprise Use <ul><li>Based on the intranet audience, all ideas presented here are geared toward intranet usage </li></ul><ul><li>Security: most of the tools here are stored on public servers behind simple passwords </li></ul><ul><li>Enterprise architectures: most tools run on external servers </li></ul><ul><li>I don’t recommend using public tools to store company secrets </li></ul>
  7. 7. Levels of Complexity <ul><li>Each of these ideas are prepared for communicators with little or no input from IT types </li></ul><ul><li>However, as the skills of IT and cooperation with them increase, you can move into greater complexity </li></ul><ul><li>RSS feeds run through Feedburner can be turned into direct APIs via Twitter, for instance </li></ul>
  8. 8. Essentials <ul><li>There are step-by-steps here, but you’ll have to figure some things out </li></ul><ul><li>Use the “Help” button </li></ul><ul><li>If you get stuck, Google the problem– chances are someone else has had the same issue </li></ul><ul><li>The ability to copy/paste pieces of code directly into your intranet is key to most of these ideas </li></ul><ul><li>Email tech support or the creator of the tool your using for help if you search and find no answers </li></ul>
  9. 9. 10 Ideas: The Platform <ul><li>Use Google Reader to keep up with employees, trends, and news in your industry </li></ul><ul><li>Use Google and Yahoo! news & blog search RSS feeds along with Yahoo! Pipes and FeedBurner to create custom competitive intelligence </li></ul><ul><li>Use Flickr for finding, publishing, and sharing photos relating to your company </li></ul>
  10. 10. 10 Ideas: Outside In <ul><li>Use Google Video to stream instructional videos and other corporate video assets </li></ul><ul><li>Use Google Apps For Your Domain for complete out-of-the-box intranet (small businesses or independent-minded divisions) </li></ul><ul><li>Use Google Gadgets for weather, world clocks, or just plain fun </li></ul><ul><li>Use Live.com to create custom point-to-point maps </li></ul>
  11. 11. 10 Ideas: More Complex <ul><li>Deploy WordPress to for feature-rich, extensible content management system </li></ul><ul><li>Use social networking sites such as Facebook as an extension of your corporate conversation </li></ul><ul><li>Use Zocalo to create prediction markets and tap hidden knowledge </li></ul>
  12. 12. Google Reader <ul><li>This is one of the basics that every communicator should have– a full RSS reader </li></ul><ul><li>Google Reader is the best– easy to subscribe, easy to share, great screen shortcuts </li></ul><ul><li>Allows you to keep on top of all sorts of info and serves as a basis for more sophisticated things </li></ul>
  13. 13. Google Reader
  14. 14. Google Reader for Subscribing to News <ul><li>Electronic clipping service </li></ul><ul><li>Subscribe to any news source that has an RSS feed </li></ul><ul><li>Use the Firefox or IE 7 browsers for auto-detection of RSS feeds </li></ul><ul><li>Firefox is best– faster, renders pages better, spellcheck </li></ul>
  15. 15. Google Reader for Corporate News Clippings & Content Fodder <ul><li>Reading lists– keep up on key industry publications and newspapers </li></ul><ul><li>Do searches in your key executive staff, company name, and industry keywords in Google News </li></ul><ul><li>Every search has an RSS feed </li></ul><ul><li>Don’t forget the blog search, too </li></ul><ul><li>Once you’ve got the feed, you can just click the orange RSS button or copy/paste the URL into the “Add Subscription” section in Google Reader on the left </li></ul>
  16. 18. Google Reader: Export Reading List <ul><li>Once you build a good reading list, you can share it with everyone in your company </li></ul><ul><li>Settings > Import/ Export > Export Your Subscriptions as an OPML File </li></ul><ul><li>Then upload it to your intranet </li></ul><ul><li>Anyone can download it and import it into their feed reader </li></ul>
  17. 19. Google Reader: Export OPML file
  18. 20. Custom Competitive Intelligence <ul><li>Use Google and Yahoo! news & blog search RSS feeds along with Yahoo! Pipes and FeedBurner to create custom competitive intelligence </li></ul><ul><li>Once you’ve got an RSS feed, you can trim it then publish it to your intranet </li></ul>
  19. 21. Custom Competitive Intelligence: Convenience Stores
  20. 22. Capture the RSS Feed
  21. 23. Get an account at Feedburner
  22. 24. Burn the new feed (step-by-step in Feedburner)
  23. 25. Then click “Buzzboost” under the “Publicize” tab and complete the form
  24. 26. The result? A script. Publish it to your intranet in a block that takes HTML <ul><li><script src=&quot;http://feeds.feedburner.com/ConvenienceStores-GoogleNews?format=sigpro&quot; type=&quot;text/javascript&quot; ></script><noscript><p>Subscribe to RSS headline updates from: <a href=&quot;http://feeds.feedburner.com/ConvenienceStores-GoogleNews&quot;></a><br/>Powered by FeedBurner</p> </noscript> </li></ul>
  25. 27. Here’s the raw HTML in a webpage
  26. 28. Last Step: Customize the feed with Yahoo! Pipes http://feeds.feedburner.com/ConvenienceStores-GoogleNews
  27. 29. Convenience Store Raw Feed
  28. 30. Convenience Store Feed w/o the phrase “7-eleven”
  29. 31. Now it is
  30. 32. Custom Competitive Intelligence: Upshots <ul><li>Somewhat complicated, but powerful once you get it </li></ul><ul><li>Be sure not to “publish” your feed– then only you know its URL </li></ul><ul><li>Be sure to only use this tactic on feeds that you are OK to make public </li></ul><ul><li>The feeds may be indexed by search engines </li></ul><ul><li>If you’re afraid of the competitive intelligence searches becoming public, pick your content by hand using RSS feeds as in our first example </li></ul>
  31. 33. Flickr <ul><li>Use Flickr for finding, publishing, and sharing photos relating to your company </li></ul><ul><li>Flickr has 25,017 photos of “Pepsi” </li></ul>
  32. 34. Flickr for Creative Commons Photos Available for use on your Intranet <ul><li>Creative Commons is a set of intellectual property standards based on existing copyright law </li></ul><ul><li>Flickr supports search for Creative Commons images in their Advanced Search </li></ul>
  33. 35. 666 “Pepsi” photos on Flickr licensed under Creative Commons
  34. 36. Flickr for storing hi-res images <ul><li>Great for sharing with art departments </li></ul><ul><li>Password-protected, but stored on the internet– so no trade secrets or pre-product launches </li></ul><ul><li>Supports separate privacy settings for each photo </li></ul>
  35. 37. Extending Flickr <ul><li>Supports printing </li></ul><ul><li>Third-party applications </li></ul><ul><li>Integration with blogging software </li></ul><ul><li>Publish to Flickr by email </li></ul><ul><li>Publish to blog by email </li></ul><ul><li>Publish by cellphone camera </li></ul>
  36. 38. Google Video <ul><li>Use Google Video to stream instructional videos and other corporate video assets </li></ul><ul><li>Google allows for the streaming of private, non-indexed videos inside your intranet </li></ul><ul><li>But again, only store non-critical items there– you never know </li></ul><ul><li>Great for historical company videos or non-secret trade or instructional videos </li></ul>
  37. 39. “ Uploaded videos” screen
  38. 40. Advantages of Google Video <ul><li>Private </li></ul><ul><li>No size limits– blows past all of the “server space” issues of the past </li></ul><ul><li>Personal index of your videos– great for historical asset management </li></ul><ul><li>Streaming onto your intranet is easy </li></ul>
  39. 41. Google video: Just copy/ paste HTML
  40. 42. Google Apps For Your Domain: One-Stop Intranet <ul><li>Use Google Apps For Your Domain for complete out-of-the-box intranet (small businesses or independent-minded divisions) </li></ul><ul><li>https://www.google.com/a/smallbiz/ </li></ul>
  41. 43. Google Apps For Your Domain: Start Page <ul><li>Click & drag modules </li></ul><ul><li>News, weather, custom integration with other applications </li></ul><ul><li>A great option for a small business or an enterprise with no intranet yet </li></ul><ul><li>Or, the corporate division with lots of latitude </li></ul><ul><li>The usage would be more of a shared homepage than the storage of any internal communications </li></ul>
  42. 45. Google Gadgets: Inside your intranet <ul><li>Use Google Gadgets for weather, world clocks, or just plain fun </li></ul><ul><li>The same components that are available in Google Apps For Your Domain are also available as “gadgets”, or portable pieces of software, on your intranet </li></ul><ul><li>There are currently more than 12,000 available: http://www.google.com/ig/directory?synd=open </li></ul>
  43. 46. Google Gadgets: Weather for every corporate location
  44. 47. Google Gadgets: Configure the Gadget to your liking
  45. 48. Google Gadgets: Then “get the code” <ul><li><script src=&quot;http://gmodules.com/ig/ifr?url=http://www.labpixies.com/campaigns/weather/weather.xml&amp;up_degree_unit_type=0&amp;up_city_code=none&amp;up_zip_code=none&amp;synd=open&amp;w=320&amp;h=224&amp;title=Live+Weather&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js&quot;></script> </li></ul>
  46. 49. Google Gadgets: Other useful gadgets
  47. 50. Google Gadgets: Other useful gadgets
  48. 51. Google Gadgets Upshots <ul><li>Since the gadgets run on a server outside your intranet, it can function as a “back door” into functionality that could take months to develop internally </li></ul><ul><li>Some IT types may have issues with possible script exploits with some gadgets– check with them if you must </li></ul>
  49. 52. Live.com for custom maps <ul><li>Use Live.com to create custom point-to-point maps </li></ul><ul><li>Very useful for maps to company picnic, key suppliers, ad-hoc route maps </li></ul><ul><li>Published to the internet and accessible with the right URL </li></ul>
  50. 53. Live.com maps– add custom “pushpins” <ul><li>Allows you to add “pushpins” (see right-hand side of screen after you log in) </li></ul><ul><li>Each pushpin can be precisely placed and have detailed descriptions, URLs, images, etc. </li></ul>
  51. 54. Live.com– see the map here <ul><li>http://local.live.com/?v=2&cid=5973FA202DA62927!138&encType=1 </li></ul><ul><li>Permanent URL for sharing </li></ul><ul><li>Not indexed by search engines </li></ul>
  52. 55. WordPress: content management <ul><li>Deploy WordPress to for feature-rich, extensible content management system </li></ul><ul><li>“ Blog” software that runs on your intranet, not on an outside server </li></ul><ul><li>Highly extensible (can add outside functionality) </li></ul><ul><li>Can be used as content management (more sophisticated databased relationships among content types) </li></ul><ul><li>Has the simplicity and features of a blog </li></ul>
  53. 56. WordPress: Powerful Features
  54. 57. WordPress: Extensible
  55. 58. Social Networking Sites <ul><li>Use social networking sites such as Facebook as an extension of your corporate conversation </li></ul><ul><li>Not recommended for every corporation (especially the larger ones) </li></ul><ul><li>But can be highly effective to have informal, deeper relationships with employees </li></ul><ul><li>Be where they are, gather more knowledge </li></ul>
  56. 59. Zocalo Prediction Markets <ul><li>Use Zocalo to create prediction markets and tap hidden knowledge </li></ul><ul><li>Perhaps the most “out-there” suggestion on the list, and most difficult to execute </li></ul><ul><li>But very rewarding for large organizations that seeks to get the low-down and dive deep into the collective mind of the workforce </li></ul><ul><li>Great take on prediction market’s utility in the enterprise: </li></ul><ul><li>http://wiki.commerce.net/wiki/ZMarket </li></ul>
  57. 60. Zocalo Prediction Markets <ul><li>Need an experienced IT person to implement this </li></ul><ul><li>Advantage: completely internal </li></ul><ul><li>Web-based source: www.inklingmarkets.com </li></ul>
  58. 61. Thank You <ul><li>Call me anytime (773) 960-6045 </li></ul><ul><li>Contact me on MyRagan </li></ul><ul><li>[email_address] </li></ul><ul><li>Look for the launch of EveryBlock </li></ul><ul><li>Questions? </li></ul>

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