Ws 06 dirk_bosmans_en

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Ws 06 dirk_bosmans_en

  1. 1. Videogamestoday
  2. 2. APPS ONLINE PACKAGED FREE APPS SOCIAL DISC/CART PAID APPS FREE DOWNLOAD NEWPAID EXTRAS PAID DOWNLOAD PRE OWNED PAID EXTRAS RENTAL MULTIPLAYER BROWSER
  3. 3. SHARE OF TOTAL MARKET Q3 2012 Base: all 11-64 population in US. 11+ in the UK, France, Germany and Spain % SHARE OF % SHARE OF TOTAL % SHARE TOTAL TOTAL VALUE AQUIRED VOLUME GAMING TIME ONLINE APPSPACKAGED
  4. 4. Motion control innovService-based ationet 3-D tabl
  5. 5. Andyet... = fifa 20 (or fifa 33)
  6. 6. The Elder scrolls 5,crysis 3, resident evil6, lost planet 3, deadspace 3, far cry 3,battlefield 3, halo 4,dead or alive 5,assassin’s creed 3,pikmin 3,...
  7. 7. Game accessibilityControl remappingSubtitlesGame speed adjustmentSpeech recognition
  8. 8. 48% of europeanshave playeda game this year- 81% of thoseplayed online- 55% is male, 45%is female
  9. 9. Games encourage children to: more No less Don’t differe know nceDevelop 58% 20% 16% 6%skillsBe 47% 27% 20% 6%creativeBe 27% 42% 23% 8%aggress
  10. 10. 46% of parents rarely / neverbuy games for their children,23% do that always / most of the time 10% of children often play games with a higher age rating, 33% never do so - according to the parents
  11. 11. 51% of europeans is aware of the PEGI symbols 33% recognises the content descriptors86% thinks the age labels are clear, 89% finds them useful
  12. 12. Games have content thatcauses concern.Apps have content &features causing concern.
  13. 13. In-apppurchasesPersonal DataSharingLocation DataSharingSocialInteraction
  14. 14. Based on trusted elements:- Same age labels and content descriptors- Same methodology- Same criteriaBut adapted to a newenvironment:- Easy and quick workflow
  15. 15. INTERNATIONAL ALLIANCE FOR RATING CONTENT (INCOMPREHENSIBLY ABBREVIATED RIDDLES CACOPHONY)
  16. 16. This game contains ...- this kind of violence- that kind of language- this type of drugs- ... or nothing at all

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