Oracle Opitz Fujitsu eProseed @ SOA & Cloud Symposium

SOA Symposium Berlin October 4th & 5th 2010

OPITZ CONSULTING GmbH The Oracle Fusion Middleware specialists If available, company photo Location Kirchstr. 6, 51647 Gummersbach, Germany Field of Expertise Java, SOA, Oracle Industry field Consulting Ethics People – Innovations – Solutions

OPITZ CONSULTING GmbH The Oracle Fusion Middleware specialists STRATEGY Oracle Fusion middleware strategy BPM and SOA strategy CONSULTANCY Licence optimisation Oracle ADF best practices BPM and SOA with Oracle products IMPLEMENTATION Integration with Oracle Service Bus Process automation with SOA Suite / BPA Suite High-performance grid computing with Coherence OPERATION Optimised operating concepts Migration to FMW 11g Managed services for Oracle infrastructures Out-tasking for the Oracle platform TRAINING Training as Java, BPM, SOA and Oracle specialists Flexible, individual in-house training

OPITZ CONSULTING GmbH The Oracle Fusion Middleware specialists Torsten Winterberg Director Strategy and Innovation, Head of Competence Center SOA, Oracle ACE Director Fusion Middleware, SOA Frank Hoppe Head of Department Application Development, Berlin

The Fujitsu Group Two client perspectives: addressing both local and global client needs A single IT product and service portfolio Ranked third in the world for global IT services and computing systems Three growth strategies
Global
Scale & coherence
Knowledge, assets, & expertise
Delivery capability
Client management
Local
Proximity & r esponsiveness
Specialized insight & innovation
Decision making & accountability
Relationships
Business Services
Applications Services
Infra-Structure Services
Over 200 Current Global Copyright 2010 Fujitsu Services Ltd.

Fujitsu Differentiators
Local Delivery on a Local Scale
Complete Portfolio of Oracle Fusion & Applications
Lean Approach: Sense & Respond
Oracle Partnership beyond System Integrator
Oracle & Customer Recognition
Cloud Vision and Delivery
Global SOA Capability with all the business experience for
Standardization of Middleware
Rationalization of Integration
Extending of Applications
Copyright 2010 Fujitsu Services Ltd.

Local Delivery on a Global Scale Poland Portugal India Malaysia Costa Rica Northern Ireland Russia Key: Service desks – key hubs Application development and support centers Remote infrastructure management centers R&D centers Other Fujitsu locations Data centers Japan NA Australia Copyright 2010 Fujitsu Services Ltd. UK

Oracle Global Contributor & Partnership
Fujitsu is an Oracle Global Platinum partner – closely engaged with Oracle across Platform and Systems Integrator streams, this recognizes the end-to-end nature of the Fujitsu Oracle business
Fujitsu / Oracle 20-Year Relationship
Joint Oracle Services Revenue Growth Targets
Client Influence Long Term
Oracle License Development
“ Marquee” Sponsor of Oracle Open World
Global visibility
Industry & Localized Repeatable Solution Sets
Fujitsu Runs on Oracle
Partnering and Mentoring
Oracle is Strategic to Fujitsu
Significant involvement and support at global and regional user conferences
Fujitsu and Oracle – Unique Partnership Copyright 2010 Fujitsu Services Ltd.

Fujitsu Awards – OpenWorld 2010
Industry Partner of the Year – Global Award
Titan Honourable Mention – Mfg and Distribution
Titan Honourable Mention – Supply Chain Management
Enable the Eco-Enterprise
SOA Specialisation – FIRST achieved Globaly
Copyright 2010 Fujitsu Services Ltd.

Applying a Lean Approach: Sense and Respond Understand client value Prioritising service delivery to achieve business outcomes as opposed to technology measures Define the process value stream Viewing service as an end-to-end process centered on the achievement of those business outcomes Eliminate all forms of waste Pro-actively eliminating waste, whether it is unnecessary work or unnecessary process steps Streamline, simplify, automate Streamlining, simplifying, or automating work that cannot be eliminated Create continuous improvement Creating intelligence at the client interface to drive continuous improvement: Sense and Respond Lean Thinking People and Processes: Creating Intelligence at the customer interface Copyright 2010 Fujitsu Services Ltd.

Complete Portfolio of Fusion & Applications Fusion Applications take the “Best” Functionality from all products – an upgrade approach OR Stay on the Applications Product of your choice Application Server Integration / SOA / Data Hubs Business Intelligence Identity Management Collaboration Suite Database Grid Technology Real Application Clusters (RAC) Enterprise Manager SPARC/Solaris FUSION ARCHITECTURE FUSION MIDDLEWARE (including BEA, Java) FUSION APPLICATIONS UPGRADE Copyright 2010 Fujitsu Services Ltd.

Fujitsu’s Vision for Cloud MODE 4 Content as a Service Customers subscribe to brokered business services integrated by service suppliers at a price and quality determined by business value MODE 3 Activity as a Service Customers subscribe to business services, specified in business not technology terms MODE 2 Application as a Service Applications move to a subscription model, reducing technology footprint MODE 1 Infrastructure as a Service Compute, storage and network move to a subscription model Copyright 2010 Fujitsu Services Ltd.

SOA Symposium 2010, Berlin Luxembourg - Brussels - Beirut October 5-6 2010, Berlin

About Us
eProseed is a system integrator located at the heart of Europe
with offices in Luxembourg and Belgium, and the heart of Middle-East with offices in Lebanon.
Our focus: Integrate processes and systems using Oracle Fusion Middleware
Business Process Management (BPM)
Service Oriented Architecture (SOA)
Our mission: Ensure customer success
Improve business efficiency through process automation and system integration
Our vision: Offer a complete and in-depth approach
Deliver knowledge and expertise with the right experts at the right level, supporting
Top-down approach (business driven)
Bottom-up approach (IT driven)
eProseed helps organizations improving their Business Agility.
Copyright 2006-2011 eProseed Europe. All rights reserved. The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.

Call for Business Agility
Organizations face on-going changes:
Globalization, deregulation, increased competition, new distribution channels, diminished customer loyalty, etc.
Today’s competitive battlefield has shifted from WHAT to HOW
Innovation that Matters To CEOs:
Extend the ability to collaborate inside & outside
Innovate business models & processes
Leverage information for business optimization
Improve compliance and risk mitigation
“ Business Process Management wins the ‘triple crown’ of saving money,
saving time, and adding value. It also spans the business and technological
gap to create synergy, with proven results.”
Jim Sinur , VP Distinguished Analyst, Gartner

Our Services
Management Consulting
Business Process Management (BPM)
Optimize enterprise processes and organization
Enterprise Performance Management (EPM)
Define and control enterprise performance indicators
Technology Consulting with Oracle
Service Oriented Architecture (SOA)
Align IT systems with business
Business Process Management Systems (BPMS)
Boost business operations with process automation
Expertise On-demand
Technology oriented specialists
Service Oriented Solutions for Business Agility (SOS for BA)
End-to-end approach to enable Business Agility in organizations
Framework (Governance, methodology)
Tools (design, execute, control)

Oracle Middleware Partner of the Year 2010,
Oracle Benelux Industry Partner of the Year 2010 ,
Oracle Fusion Middleware Global Innovation Award for BPM/SOA .

eProseed won the Oracle Middleware Partner
of the Year 2010 Award,
eProseed was recognized for its success in demonstrating a deep understanding of Oracle Middleware technology, consistently delivering business value from Oracle solutions in customer implementations, and its commitment to specialization.
eProseed has been amongst the early adopters and evangelists of Oracle Fusion Middleware and was the first OPN partner in EMEA to implement solutions using BPM 11g, SOA 11g and AIA 11g.
eProseed was also recently crowned Oracle Benelux Industry Partner of the Year 2010 , and won the Oracle Fusion Middleware Global Innovation Award for BPM/SOA .

Our Customer Portfolio
Financial Services – Telecom – Industry – Public Sector
Dutch Ministry of Agriculture, Nature and Food Quality Ducth Ministry of Justice Central Fine Collection Agency Copyright 2006-2011 eProseed Europe. All rights reserved. The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.

SOA Partner Community at OPN
SOA Partner Community
Single place for SOA information for Oracle partner
1500+ members from Oracle partners focused on SOA
Content SOA Partner Community:
All information about SOA
Technology: white papers, documentations, downloads
Sales: sales kits, cheat sheets, references, roi calculator
Marketing: brochures, presentations, industry papers, campaigns
Education: Online SOA Training & Assessments & SOA Certification
Activity SOA Partner Community:
Monthly new content
Monthly newsletter & webcast
Quarterly SOA Partner Community Forum
Online discussion forum & wiki
Registration www.oracle.com/goto/emea/soa

Publications from the Community
SOA Design Patterns
Thomas Erl
Oracle SOA Suite Developer’s Guide
Antony Reynolds and Matt Wright
Integration Architecture Blueprint
Guido Schmutz, Daniel Liebhart…
Getting Started With Oracle SOA Suite 11g R1 A
Heidi Buelow, Manas Deb, Jayaram Kasi, Demed Lher, Prasen Palvankar
SOA Spezial Sonderheft
Berthold Maier, Hajo Normann, Bernd Trops, Clemens Utschig-Utschig und Torsten Winterberg

Oracle Fusion Middleware Application Grid Content Management Business Intelligence SOA & Process Management Data Integration User Experience Enterprise Management Identity Management Development Tools

Oracle Exalogic Elastic Cloud Delivering real business value © 2010 Oracle Corporation - Confidential Mission Critical Cloud Operational Cost Reduced 15-35% Integrated System Time to Deploy Reduced 95% Extreme Java Performance Improved up to 10X

Oracle’s Elastic Cloud Foundation Application Grid, OS, Enterprise Manager and hardware EL X2-2 © 2010 Oracle Corporation - Confidential Oracle Enterprise Linux or Solaris Exalogic Elastic Cloud Software JRockit and HotSpot WebLogic Server Coherence Enterprise Manager Exalogic Elastic Cloud Hardware

Exalogic Elastic Cloud Hardware Extreme performance, high availability for varied workloads
1 Million Web requests/sec.
1.8 Million messages/sec.
2 Million SQL operations/sec.
EL X2-2 © 2010 Oracle Corporation - Confidential

Application Support and Certification Optimized for enterprise Java, ready for everything © 2010 Oracle Corporation - Confidential Oracle Exalogic Elastic Cloud Extreme Performance Enterprise Java, Fusion Middleware 11g Certified Oracle Enterprise Linux or Solaris Applications

Extreme Java Performance Oracle Exalogic Elastic Cloud Software 2-3X improvement in Database OLTP 60% more Java Operations/sec.
Run-time connection load balancing
JDBC over SDP
Enhanced buffer handling for InfiniBand
Optimized multi-core scheduler
Cluster IPC multiplexing over SDP
Scatter-gather IO
Up to 10X faster response time © 2010 Oracle Corporation - Confidential

ExaCloud: Own The Private Cloud Business Need: Transformation to IT-as-a-Service Oracle Value: Pre-built, low-TCO “Private Cloud in a Box” Targets: Oracle Shops & Enterprises with Cloud Initiatives 3 rd Party Applications Fusion Applications © 2010 Oracle Corporation - Confidential

Systems Management Model Topology Define SLAs & Capacity Needs Self-Optimizing Self-Monitoring Applications Middleware Database Hypervisor Firmware Provisioning Monitoring Diagnostics & Tuning Configuration Mgmt. Patching & Upgrade Phone Home Operating System

Identity Management Databases E-Mail Applications Physical Security Network Basic Authentication Strong Authentication Provisioning Roles & Entitlements Identity Administration Access Monitoring Identity Analytics Auditing Access Controls Transaction Controls Segregation of Duties Sign-On Authorize Monitor Control

Business Process Configurability Model Execute Optimize Monitor Common Service & Connectivity Infrastructure Common Business Process & Event Runtime Unified Multi-Tenant Aware Metadata Manager Service Bus BPMN BPEL Workflow Activity Monitoring Documents

Business Intelligence OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search Data Mining & Prediction Data Integration Mobile Scorecards Collaborate Common Business Semantics & Analytic Foundation KPIs, Dimensions, Hierarchies, Measures, Calculations, Aggregates R-OLAP, M-OLAP, Reporting, Scorecards

Oracle Application Grid Custom App Packaged App SOA Svc C/C++/ COBOL Legacy Application Grid Proven to Outperform Lowest Operational Costs Best for Oracle Portfolio Application Grid

Oracle Application Grid Custom App Packaged App SOA Svc C/C++/ COBOL Legacy Application Grid Proven to Outperform Lowest Operational Costs Best for Oracle Portfolio Application Grid WebLogic Server Tuxedo Coherence JRockit Enterprise Manager

Oracle Fusion Middleware 11 g Unabated Customer Growth Market Leadership The Innovation Continues Integrated inside Innovation inside

Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware Aero & Defense 12 of Top 12 Chemicals 11 of Top 11 Communications 20 of Top 20 Automotive 20 of Top 20 Consumer Products 15 of Top 15 Education & Res. 10 of Top 10 Academic Universities Financial Services 93 of Top 100 Healthcare 25 of Top 25 Eng. & Construction 8 of Top 10 High Technology 36 of Top 40 Results based on Global Fortune 500 list

Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware Industrial Mfg 10 of Top 10 Media/Entertainment 11 of Top 11 Natural Resources 9 of Top 10 Life Sciences 12 of Top 12 Oil & Gas 17 of Top 20 Retail 37 of Top 40 Travel & Transport 20 of Top 20 Public Sector 1500+ Organizations Utilities 18 of Top 19 Professional Svcs 5 of Top 5 Results based on Global Fortune 500 list

Oracle Fusion Middleware 90,000+ BPEL Process Manager Application Server Development Tools Identity Management Enterprise Content Management Enterprise Portals SOA Suite Application Grid Business Intelligence

Oracle Fusion Middleware Unrivaled Growth in System Integrator Community 40,000+ Enabled Practitioners

Oracle Fusion Middleware The Leader in Middleware – Gartner Magic Quadrants
Enterprise Application Servers
Application Infrastructure
Application Infrastructure for Composite-Applications
Application Infrastructure for New Service-Oriented Business Application Projects
Application Infrastructure for Back End Application Integration Projects
User Provisioning
Web Access Management
Horizontal Portal Products
Enterprise Content Management
Corporate Performance Management Suites
Business Intelligence Platforms

Oracle Fusion Middleware The Leader in Middleware – Forrester Waves
Application Server Platforms – All
Application Server Platforms – Web
Application Server Platforms – SOA
Application Server Platforms – Java/ J2EE
Application Server Platforms – Independent SOA Platforms
Enterprise Content Management Suites
Identity Management
Integration-Centric Business Process Management Suites
Business Performance Solutions
Enterprise Business Intelligence Tools
Enterprise Search & Reporting
Information-As-A-Service

Leader in Middleware Global Customers Dow Jones 30 Fortune 100 90,000 29 98

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Oracle Opitz Fujitsu eProseed @ SOA & Cloud Symposium

by Jürgen Kress

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