Pr evolution webinar

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Pr evolution webinar

  1. 1. PR R(e)volution: It’s Not Just PR Anymore. Putting the Public Back in Public Relations Solis • Breakenridge
  2. 2. Overview: Traditional Communications Meets Social Media Public Relations is not Dead; it’s being reinvented without: •  Mass communication •  Broadcast model •  One way messaging •  Spin, hype and BS •  A Lack of Transparency •  Questionable ethics Putting the Public Back in Public Relations Solis • Breakenridge
  3. 3. Overview: Traditional Communications Meets Social Media The Social Web is forcing the reinvention of PR and communications: •  Broadcast messages don’t exist on the social media landscape •  One-to-one interaction fosters two way conversations •  Meaningful communication = valuable resource •  PR to earn newfound recognition Putting the Public Back in Public Relations Solis • Breakenridge
  4. 4. Overview: Traditional Communications Meets Social Media 1. Consumers want to drive and control their communication. 2.  If you don’t customize your story and connect the right way, consumers NOISE filter out the NOISE. Putting the Public Back in Public Relations Solis • Breakenridge
  5. 5. The Evolution of “The Pitch”
  6. 6. The

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