Daimler Chrysler Audience Analysis

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Daimler Chrysler Audience Analysis

  1. 1. Daimler Chrysler Jeep Audience Analysis <ul><li>By Judy Beddoni “Creative Media” </li></ul>
  2. 2. The purpose of the project’s is: <ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Posters </li></ul></ul>The client requires: To promote the purchase of Jeeps for sporty type people for the Company Daimler Chrysler
  3. 3. The primary target audience for the product will be: <ul><li>Buy Jeeps for adventures in otherwise inaccessible places. </li></ul>Sports people
  4. 4. Target Audience Analysis <ul><li>Enjoys outdoor activities </li></ul><ul><li>Average brand loyalty </li></ul><ul><li>Low likelihood to seek approval from neighbours or friends before purchase </li></ul><ul><li>Very family centered rather than work centered </li></ul><ul><li>Adventure seekers </li></ul><ul><li>Low likelihood to believe advertising messages </li></ul>Attitudes that need to be considered with this particular audience include:
  5. 5. <ul><li>performance, reliability, and build quality </li></ul><ul><li>ready to conquer rugged terrain </li></ul><ul><li>delivers a ride that is smooth, comfortable, and secure </li></ul>Target Audience Analysis Special needs of this particular audience include:
  6. 6. <ul><li>Purchase cost </li></ul><ul><li>Manufacturers Warranty </li></ul><ul><li>Major competitors </li></ul>Target Audience Analysis Constraints that must be recognized when presenting to this particular audience:
  7. 7. Examples of ideas and that are likely to work well: <ul><li>Supported Images </li></ul><ul><ul><li>outdoor activities </li></ul></ul><ul><li>Slogans </li></ul><ul><ul><li>To draw attention </li></ul></ul><ul><li>Banners </li></ul><ul><li>Fonts </li></ul><ul><li>Background </li></ul>
  8. 8. Examples of ideas, and likely to cause a negative reaction on the part of the audience: <ul><li>banners </li></ul><ul><li>Text </li></ul><ul><li>Images </li></ul><ul><li>Slogans </li></ul><ul><li>Major competitors prices </li></ul>Inappropriate placement of :

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