Social Media for The Job Seeker - Focus on LinkedIn

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Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level …

Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!

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  • 1. And other Social Media platformsWhy Should they Matter?Think ME 2.0! Job Search & Career Tools An On-line Reputation Management Tool | Mine or Be Mined Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella
  • 2. Social Media has Redefined a GENERATION! Perhaps more than the internet itself. From a PUSH to PULL Message Employment Opportunity USC (User Generated Content) Buying Habits Community Engagement & Interaction Intimacy Activism Philanthropy Stake in the Political Process Relationship Building …. And the dark side 11/18/2012 2
  • 3. Social Media Platform NumbersYou need to be where prospective employers, clients, donors and YOUR GROUPS of interest are. = 150 million members | Members from ALL Fortune 500 Companies | 4.2 billion professionally-oriented searches in 2011| 82 of Fortune 100 profiled = 1 billion active users | 50+% sign on daily for 23 minutes on average | 1 in 4 check status at least 5x daily = 500 million registered | 1.6 billion search queries per day | 200 million active users = 4 billion videos viewed daily | 72 hours worth of video uploaded every minute | 500 years of YouTube video are watched every day on Facebook = 11.7 million users | 1.6 million visitors a day staying on the site for an average of 89 minutes 11/18/2012 3
  • 4. Who Does YourOnline ProfilesMatter to Most? 11/18/2012 4
  • 5. Recruitment - LinkedIn – By the numbers• 175 million members• Members from ALL Fortune 500 Companies• 4.2 billion professionally-oriented searches in 2011 (Projected to exceed 5.3 billion in 2012)• 85 of Fortune 100 profiled• 26th most visited website in the world
  • 6. You are YOUR STAKE HOLDER! Manage YOUR Profiles! Consider your ON-LINE Reputation the FIRST IMPRESSION It’s ‘GOTTA’ COUNT! It takes 55 points ofdirect contact to change a ‘first impression’ So make it COUNT! 11/18/2012 6
  • 7. Social Matters to Recruiters/Hiring Managers 11/18/2012 7
  • 8. Social Media Profiles are VETTING TOOLS – For or Against 11/18/2012 8
  • 9. Social Media Profiles are VETTING TOOLS – For or Against a Candidate 11/18/2012 9
  • 10. More Reasons Why On-Line Profiles Matter10 New Rules for Todays Job Hunt1. NO longer depend on a resume to get an interview2. Experience matters less than it used to3. Don’t expect to hear back4. A resume is no longer a comprehensive summary of your work and education history5. You need a digital-friendly resume that is UPload-DOWNload-SCAN-able6. Overall computer literacy is a must7. Establish a relevant Internet presence8. One of the first things a potential employer will do is Google you9. More than ever its about who you know, and who knows you 11/18/2012 10
  • 11. Before you get started – Do Some Digital Digg’n●Find out what’s beingsaid about you? CheckGoogle, YAHOO, BING, twitter,Facebook and pipl ●http://socialmention.com ●http://www.google.com/alerts ●Review your Facebook, twitter, tumblr profiles ●Remove the questionable content, untag yourself from photos●Prepare a Professional Photo●Make sure your resume is up todate; and accurate●Have at hand yourcommendations; certifications;awards, etc. 11/18/2012 11
  • 12. Deep Digital “Invisible Web”http://pipl.com/ REPUTATION DRIVEPIPL checks alldatabases on the‘invisible web’Includes:In addition to basic contentfound on social media sites…• ALL public records• Court documents• Criminal Records• Member DirectoriesAll Via databases vs. staticweb pages 11/18/2012 12
  • 13. Know What’s Being Said ….. About You“Your brand is not what you say it is, it’s what Google says it is.” -Chris Anderson, Editor-in-Chief, Wired Magazine 11/18/2012 13
  • 14. Account Settings – Public vs. Private While building out the details of your profile - change the VIEW setting of your profile to PRIVATE 11/18/2012 14
  • 15. Create Your Title with Search in mindEnhance your odds of showing up in a SEARCH - Build out your TITLE with relevant key words 11/18/2012 15
  • 16. Not Sure Which Key Words to Use to Describe Yourself?  Review YOUR own title first  Select JOBS in your Settings  Search for the title you’re seeking  Copy the that JOB description 11/18/2012 16
  • 17. Go to wordle.netCreate a Key-WORD CLOUD!  Click on ‘Create Your Own’  Paste the job description  Click CREATE  And watch the magic  The larger the word – the more prominence in the description The Take Away – consider including the LARGER words in your title or summary 11/18/2012 17
  • 18. Passive Mining | Reach Out to those that have already found YOU! Why NOT?Basic ‘People’ Search  Ask for introductions and referralsFind out who has been looking atyour profile  Premier Account worth considerationInMail could be your NEW BFF  Direct message ANYONE whether you’re connected or not 11/18/2012 18
  • 19. How To Approach Who’s Found You in Their Search Chuck Murphy, CEO, CIO and Founder of Boston Interactive FOUND ME, and sent me an invite to connect. 11/18/2012 19
  • 20. Continue to Build Your Influence – Assists in Search Results ADD up to 3 Websites Include your BLOG, eCV, YouTube Channel, a Slide Share asset, etc. ADD up to 10 twitter accounts – select 1 as primary and auto fed it into your LinkedIn status updates 11/18/2012 20
  • 21. Post Build Out - SELF Manage What Content People Can See Personalize Your URL 11/18/2012 21
  • 22. Completing Your LinkedIn Profile – MATTERS“Users with complete profiles are 40times more likely to receiveopportunities through LinkedIn.” -LinkedIn Users Industry and postal code A current position with description  Include internships and volunteering Two more positions Education At least 5 skills Profile photo At least 50 connections A summary 11/18/2012 22
  • 23. Passive Mining/Nurture | Build Your Influence – Add an App or 2 or 3 or… 11/18/2012 23
  • 24. Passive Mining/Nurture | Build Your Influence – e.g. SlideShareSlideShare is the world’s largest community forsharing presentations. YOU CAN: Share presentations & documents with your LinkedIn network Upload portfolios, resume, conference talks, PDFs, marketing/sales presentations etc. Display them on your LinkedIn profile all formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages EVEN embed YouTube videos in presentations, add audio to make a webinar 11/18/2012 24
  • 25. Build Your Influence –Groups/Answers/Discussions/Promotions “LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.” - Reuters 2/2012 11/18/2012 25
  • 26. Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 11/18/2012 26