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Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search   9 20 2011
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Operation A.B.L.E. Leverage Social Media As Part Of Your Job Search 9 20 2011

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How a job seeker can leverage social media as part of their job search.

How a job seeker can leverage social media as part of their job search.

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  • 1. Emphasis on High Level Leverage Social Media As Part of Your Job Search Strategy High Level Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella
  • 2. 09/23/11 Leverage Social Media in Your Job Search Ask Yourself… Who does your online profile matter to MOST?
  • 3. 09/23/11 Leverage Social Media in Your Job Search Stranger
  • 4. 09/23/11 Leverage Social Media in Your Job Search <ul><li>Why social media for the job seeker </li></ul><ul><li>Identify Your Personal Brand </li></ul><ul><li>Prep your digital assets </li></ul><ul><li>Which social media </li></ul><ul><li>platforms to consider </li></ul><ul><li>What to leverage </li></ul><ul><li>How to tie them into a </li></ul><ul><ul><li>consistent message </li></ul></ul>Stuff We’ll Talk About Social Media is … ... permission based snooping
  • 5. 09/23/11 Leverage Social Media in Your Job Search <ul><li>Answers from Respondents: </li></ul><ul><li>95% now use or plan to start using social recruiting </li></ul><ul><li>58% successfully hired from social networks in 2010 </li></ul><ul><li>64% use 2 or more social networks for recruiting ; 40% use 3 or more: 1. LinkedIn | 2. Facebook | 3. Twitter </li></ul><ul><li>94% have successfully hired a candidate from LinkedIn </li></ul><ul><li>Referrals, direct sourcing and social networks are still the top rated external sources for quality candidates. </li></ul>Jobvite Survey Notables Social recruiting on the rise WHY Social Media?
  • 6. 09/23/11 Leverage Social Media in Your Job Search FROM THE OFFICE OF: The Patrick-Murray Administration WHY Social Media? 2/2011 A new study recently released by UMASS Dartmouth’s Center for Marketing Research shows that top companies nationwide are relying on social networking sites like LinkedIn and Twitter as a marketing tool . These companies are not only searching for their next employees on these sites , but are expecting them to jump right into the social networking world once hired . &quot;It is becoming clear that understanding online networking tools is critical in order to get ahead and successfully find your next job” - Secretary of Labor and Workforce Development, Joanne F. Goldstein .
  • 7. 09/23/11 Introduction to LinkedIn – A Job Search Tool Social Media Predictions for Career Development <ul><li>Reviewing Online identities are becoming as routine as an employer drug test – and its the #1 ‘character validating’ method </li></ul><ul><li>Used as a Vetting tool eliminating an est. 35% of job candidates </li></ul><ul><li>In 2009 CareerBuilder reported 45% of employers used Social Media as background checks - Grew to 89% in 2010 </li></ul><ul><li>100% by 2012 </li></ul>http://www.brandcampu.com/ WHY Social Media?
  • 8. 09/23/11 Leverage Social Media in Your Job Search Know What’s Being Said … .. About You And it’s NOW what… & “ Your brand is not what you say it is, it’s what Google says it is.” -Chris Anderson, Editor-in-Chief, Wired Magazine
  • 9. 09/23/11 Leverage Social Media in Your Job Search <ul><li>Conduct a situational analysis </li></ul><ul><li>Unearth your personal brand </li></ul><ul><li>Select your Social Media Platforms  >>>>>>>>>>>>>>>> </li></ul><ul><li>Build Your Online Profiles/ Communities/ Networks </li></ul><ul><li>Market Your Brand </li></ul><ul><li>Monitor Your Reputation </li></ul>6 Steps to Follow When Building & Maintaining a Social Media Profile - Dan Schawbel
  • 10. 09/23/11 Leverage Social Media in Your Job Search Volume | Credibility | Relevancy Which Social Media Platforms to Leverage in Your Career Effort Which Platforms? Where can you be Heard , Earn Respect & be Trusted ? Select the Social Media Platforms that make the most sense for YOU.
  • 11. 09/23/11 Leverage Social Media in Your Job Search Social Media Platforms by the Numbers Which Platforms? = 120 million members | Members from ALL Fortune 500 Companies | 2 BILLION people searches in 2010 | 2 Million company profiles = 750 million active users | 50% sign on daily for 55 min avg | More than 30 Billion pieces of content shared among users monthly = 100 million active users | 600 million search queries per day | 400 million unique monthly visitors = 3 billion videos viewed daily | 45 hours worth of video uploaded every minute or 8 years worth of content every day
  • 12. 09/23/11 Leverage Social Media in Your Job Search Don’t Let it Overwhelm You – It’s about social capital ! <ul><li>Select only a few platforms </li></ul><ul><ul><li>DO THEM WELL!! </li></ul></ul><ul><li>Adopt Best Practices </li></ul><ul><li>Link them together </li></ul><ul><li>Keep messaging simple | consistent | constant </li></ul>Quality over Quantity Once a jobseeker realizes they need to engage in social media; its then time to:
  • 13. 09/23/11 Introduction to LinkedIn – A Job Search Tool Before you get started – Do some ‘digital dig’n and prep <ul><li>Find out what’s being said about you? </li></ul><ul><li>GOOGLE yourself | check YAHOO, BING, twitter, Facebook and pipl </li></ul><ul><ul><li>Review existing profiles </li></ul></ul><ul><ul><li>Remove questionable content, un-tag photos, etc </li></ul></ul><ul><li>Prepare a Photo of yourself </li></ul><ul><li>Make sure your resume is up to date; and ‘date’ accurate </li></ul><ul><li>Have at hand your awards, commendations; certifications, etc </li></ul><ul><li>Set up reputation management tools: </li></ul><ul><ul><li>http://socialmention.com </li></ul></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>You can’t control-alt-delete internet content PREP work | Reputation Management!
  • 14. 09/23/11 Leverage Social Media in Your Job Search 09/23/11 DEEP DIGITAL Reputation DIVE <ul><li>Names (ALL) </li></ul><ul><li>Addresses Lived </li></ul><ul><li>eMail Addresses </li></ul><ul><li>Phone Numbers </li></ul><ul><li>Family Members </li></ul><ul><li>Businesses filed </li></ul><ul><li>Bankruptcy Records </li></ul><ul><li>Back Ground Checks </li></ul><ul><li>AGE </li></ul><ul><li>Schools Attended </li></ul><ul><li>Groups Participated in </li></ul>Reputation Management! http://pipl.com/
  • 15. 09/23/11 Leverage Social Media in Your Job Search <ul><li>“ Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users </li></ul><ul><li>A current position </li></ul><ul><li>Two past positions </li></ul><ul><li>Education </li></ul><ul><li>Profile summary </li></ul><ul><li>A profile photo </li></ul><ul><li>Specialties </li></ul><ul><li>Min 3 recommendations </li></ul>Completing Your LinkedIn Profile – MATTERS Create a Profile | Build a Community LinkedIn’s Recruitment Solutions forces you to produce a 100% Completed Profile
  • 16. 09/23/11 Leverage Social Media in Your Job Search A Complete LinkeIn Profile 100% Completion MATTERS Create a Profile | Build a Community
  • 17. 09/23/11 Leverage Social Media in Your Job Search http://www.linkedin.com/home Create/Connect Your Digital Assets– Start with LinkedIn <ul><li>WESITES include : </li></ul><ul><li>Blog </li></ul><ul><li>Facebook Biz Page </li></ul><ul><li>Slide Share URL </li></ul><ul><li>YouTube URL </li></ul><ul><li>Create a PURL </li></ul><ul><li>Personal URL </li></ul>Create a Profile | Build a Community!
  • 18. Connect Other Digital Assets to Your LinkedIn Profile www.buyteddieonline.com/ 09/23/11 Leverage Social Media in Your Job Search @TedPeanutButter Create a Profile | Build a Community | Market your Brand Pick up where your paper resume left off. Online resumes can showcase portfolios, past work, presentations and endorsements … etc http://jobmob.co.il/blog/social-media-job-search-tools/#ixzz0msQxhNcp
  • 19. 09/23/11 Leverage Social Media in Your Job Search Build your Online Brand – Add Apps to your LinkedIn Profile Create a Profile | Build a Community | Market your Brand <ul><li>Showcase: </li></ul><ul><li>Interests </li></ul><ul><li>Recommendations </li></ul><ul><li>Skills | portfolio </li></ul><ul><li>It’s about self-promotion </li></ul>
  • 20. 09/23/11 Leverage Social Media in Your Job Search http://twitter.com/ Create a Profile | Build a Community A MICRO BLOG – 140 Characters Strong
  • 21. 09/23/11 Leverage Social Media in Your Job Search Monitoring Tool | Listen | Participate http://www.tweetdeck.com/ http://followerwonk.com / Build a Community | Market your Brand TweetDeck leading browser for real-time social web , users can connect with Twitter , Facebook , LinkedIn . Stay organized, up-to-date and listen to conversations about a target Company | follow and engage with a target company
  • 22. 09/23/11 Leverage Social Media in Your Job Search Job Search http://www.twitjobsearch.com/
  • 23. Leverage Social Media in Your Job Search 09/23/11 http://www.facebook.com/ What will a Prospective Employer find? Create a Profile | Build a Community
  • 24. 09/23/11 Leverage Social Media in Your Job Search Create a Profile | Build a Community <ul><li>Consistent Messaging </li></ul><ul><li>Increase brand impressions </li></ul><ul><li>Drive Traffic </li></ul><ul><li>Share relevant content </li></ul><ul><li>Engage with Fans </li></ul>Add a Business Page if you’re Consulting or Contracting = It’s a SHOWCASE Opportunity
  • 25. 09/23/11 Leverage Social Media in Your Job Search Consider Digital Assets | Market your Brand Showcase a ‘skill set’ Talent | Hobby | Passion http://www.youtube.com/
  • 26. 09/23/11 Leverage Social Media in Your Job Search Quickest Way to Connect Your Digital Assets Recommendations
  • 27. 09/23/11 Leverage Social Media in Your Job Search Connect your Digital Assets Your email is a digital calling card <ul><li>Include contact information </li></ul><ul><li>Name </li></ul><ul><li>eMail address </li></ul><ul><li>LinkedIn link </li></ul><ul><li>Website link </li></ul><ul><li>Facebook link </li></ul><ul><li>Twitter link </li></ul><ul><li>Value Statement | tag line </li></ul>
  • 28. 09/23/11 Leverage Social Media in Your Job Search <ul><li>Conduct a situational analysis </li></ul><ul><li>Unearth your personal brand </li></ul><ul><li>Select the Tools </li></ul><ul><li>Social media tools should be selected along the lines of three sets of criteria </li></ul><ul><li>Volume </li></ul><ul><li>Credibility </li></ul><ul><li>Relevancy </li></ul><ul><li>4. Build Your Online Empire </li></ul><ul><li>5. Market Your Brand </li></ul><ul><li>6. Monitor Your Reputation </li></ul>RECAP - FIRST Find out what Google is saying about you THEN …….
  • 29. 09/23/11 Leverage Social Media in Your Job Search Go Through Everyday Life As if Its ONE Big Networking Event On-Line and Off-Line Take Away #1
  • 30. 09/23/11 Leverage Social Media in Your Job Search Whether you select 1 or MANY social media platforms ‘ DO IT or them WELL’ Quality DOES matters Take Away #2
  • 31. 09/23/11 Leverage Social Media in Your Job Search Off-Line Take Away #3 On-Line Build a Blended Community
  • 32. 09/23/11 Leverage Social Media in Your Job Search TAKE AWAYS – Social Media Tips http://www.youtube.com/ <ul><li>Social Media is about NURTURING Relationships </li></ul><ul><li>When sharing content remember: </li></ul><ul><ul><li>70% - 80% of posts should be shared content </li></ul></ul><ul><ul><li>20% - 30% of posts should be a slight nudge self-promotion touch </li></ul></ul><ul><ul><li>ALWAYS credit original content creator </li></ul></ul><ul><li>Consider using URL shrink-tracking tool: </li></ul><ul><ul><li>http://ow.ly/url/shorten-url </li></ul></ul><ul><ul><li>http://bit.ly/ </li></ul></ul>http://www.facebook.com/ http://twitter.com/ http://www.linkedin.com/home
  • 33. 09/23/11 Leverage Social Media in Your Job Search Judy Parisella Gloucester, MA 01930 e: [email_address] http://www.linkedin.com/in/judyparisella CONTACT INFO Authorized Online Teddie Peanut Butter Retailer Available in All Natural | Organic | w/Flax Seed Made from only the highest grade USA grown peanuts! YUM!! Questions? Comments? Curiosities? Other stuff? Send us a note: [email_address] www.buyteddieonline.com www.twitter.com/TedPeanutButter www.facebook.com/TeddiePeanutButter

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