Leverage Social Media As Part Of Your Job Search   3 23 2011
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Leverage Social Media As Part Of Your Job Search 3 23 2011

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This presentation covers social media by the numbers, why a jobseeker should leverage social media, social media networking how tos, merging online and offline communities, developing digital......

This presentation covers social media by the numbers, why a jobseeker should leverage social media, social media networking how tos, merging online and offline communities, developing digital assets - This workshop cuts through the noise and clutter of social media for you.You’ll learn how to get started with social media; which social media platforms make the most sense for your business; how to augment your marketing and business development strategies with these platforms; and how to find relevant followers; fans and friends, hence customers. Social media is where your customers and clients are, so it’s where you need to be no matter how small your presence

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  • 1. Judy Parisella Chelsea, MA 02150 e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella Leverage Social Media As Part of Your Job Search Strategy Go Through Life Like Its ONE Big Networking Event OnLine and Offline
  • 2. 03/25/11 Leverage Social Media in Your Job Search Who Does Your ‘ on-line’ Profile(s) Matter to most?
  • 3. 03/25/11 Leverage Social Media in Your Job Search
  • 4. 03/25/11 Leverage Social Media in Your Job Search
    • Born: S tephen Victor Tallarico
    • Father of 4; Grandpa to 1
    • 1 of 3 family members that founded Dirico Motorcycles based in NH
    • Active in bike rallies benefiting ‘ Homes for our Troops ’, ‘Boston for Africa ’, ‘ Boston Bruins Foundation ’ and others
    • Designed 2 best selling Hohner harmonicas
  • 5. 03/25/11 Leverage Social Media in Your Job Search Your Social Networks; On-Line Communities and ON-LINE Reputation Matters more to a Stranger Permission Based Stalking
  • 6. 03/25/11 Leverage Social Media in Your Job Search Consider your ON-LINE Reputation the FIRST IMPRESSION It’s ‘GOTTA’ COUNT! It takes 55 points of direct contact to change a ‘first impression’ So make it COUNT BIG!
  • 7. 03/25/11 Leverage Social Media in Your Job Search Your NAME List 4 DESCRIPTIVE words you hope people would use when they describe you. 1. 2. 3. 4. This list is for your EYES only! Your NAME Your NAME Your NAME Your NAME Your NAME Introduce yourself to someone in the room – you’ll have just a couple of minutes! Hand them one of the remaining cards – they are to add at least ONE word to the card describing you – DO NOT RETURN THE CARD TO THE OWNER – HOLD for end of exercise pick up! You’ve got 10 minutes! First Impression Exercise!
  • 8. 03/25/11 Leverage Social Media in Your Job Search Agenda
    • What is social media
    • Why social media for the job seeker
    • Identify Your Personal Brand
    • Determine & prepare for your digital assets
    • Which social media platforms to consider
    • What to leverage
    • How to tie them into a
      • consistent message
    • Tools | on-line resources
  • 9. 03/25/11 Leverage Social Media in Your Job Search What is Social Media? Its about UGC
  • 10. 03/25/11 Leverage Social Media in Your Job Search
  • 11. 03/25/11 Leverage Social Media in Your Job Search A Have you Successfully hired through a social network? YES 58.1% Q Why Consider Social Media as Part of your Digit Resume 2010Survey
  • 12. 03/25/11 Leverage Social Media in Your Job Search Social Media Predictions for Career Development
    • Reviewing Online identities are becoming as routine as an employer drug test – and the NUMBER 1
    • ‘ character validating’ medium
    • As a Vetting tool = eliminates an est. 35%
    • In 2009 CareerBuilder reported 45% of employers used Social Media as background checks
    • Grew to 75% in 2010
    • 100% by 2012
    http://www.brandcampu.com/
  • 13. 03/25/11 Leverage Social Media in Your Job Search Know What’s Being Said … .. About You And it’s NOW what… & “ Your brand is not what you say it is, it’s what Google says it is.” -Chris Anderson, Editor-in-Chief, Wired Magazine
  • 14. 03/25/11 Leverage Social Media in Your Job Search
    • Conduct a situational analysis
    • Unearth your personal brand
    • Select your Social Media Platforms
    • 4. Build Your Online Empire/ Networks
    • 5. Market Your Brand
    • 6. Monitor Your Reputation
    6 Steps to Follow When Getting Started Dan Schawbel
  • 15. 03/25/11 Leverage Social Media in Your Job Search Get Started
    • 1. Conduct a situational analysis
    • Know where you stand TODAY
    • Determine human capital resources
    • 2. Unearth your personal brand
    • Determine your strengths; passion; How others perceive you today ; and how you want to be perceived
  • 16. 03/25/11 Leverage Social Media in Your Job Search Get Started
    • 3. Select the Tools
    • Social media tools should be selected along the lines of three sets of criteria
      • The volume of the social network is an important qualification
      • Credibility of the social network(s) selection
      • The relevancy of the social network
  • 17. 03/25/11 Leverage Social Media in Your Job Search Build, Market and Monitor Your Personal Brand 4. Build Your Online Empire Create/share interesting & relevant content 5. Market Your Brand Join groups; comment on blogs; speak to organizations etc. 6. Monitor Your Reputation Use rep monitoring tool: http://www.google.com/alerts Leverage the positives – prevent the spreading of the negative
  • 18. 03/25/11 Leverage Social Media in Your Job Search Before you get started – Do some ‘digital dig’n
    • Find out what’s being said about you? Check Google, YAHOO, BING, twitter, Facebook and pipl
      • http://socialmention.com
      • http://www.google.com/alerts
      • Review your Facebook and MySpace profiles
      • Remove the questionable content, unntag photos
    • Prepare a Photo
    • Make sure your resume is up to date; and accurate
    • Have at hand your commendations; certifications; awards, etc
  • 19. 03/25/11 Leverage Social Media in Your Job Search DEEP DIGITAL Reputation DIVE http://pipl.com/
  • 20. 03/25/11 Leverage Social Media in Your Job Search Don’t Let it Overwhelm You – It’s about social capital !
    • Select only a few platforms
      • DO THEM WELL!!
    • Adopt Best Practices
    • Link them together
    • Keep messaging simple | consistent | constant
    Quality over Quantity Once a jobseeker realizes they need to engage in social media; its then time to:
  • 21. 03/25/11 Leverage Social Media in Your Job Search Volume | Credibility | Relevancy Social Media Platforms in Your Career efforts You want to be Heard ; Earn Respect & Trust ! Select the Social Media Platforms that make the most sense for building your Social Media Resume.
  • 22. 03/25/11 Leverage Social Media in Your Job Search WHY These Platforms? = 100 million members | Fortune 500 Executives | 170 industries | 200 countries | New member every second = 500 million active users | 50% sign on daily | 30 Billion pieces of content shared among users monthly = 142 million daily tweets | 600 million search queries per day| 180 million unique monthly visitors = 2 billion videos viewed daily | 24 hours worth of video uploaded every minute | User age range 18-55
  • 23. 03/25/11 Leverage Social Media in Your Job Search Our Social Media Focus – Physical space reference = Professional business office = Backyard BBQ; block party, and now - The golf course = Time between two train stops = M ovie Theater Ask yourself; ‘How do I interact in these spaces?’, then create the appropriate ‘business’ content for that space.
  • 24. 03/25/11 Leverage Social Media in Your Job Search Create Your Digital Assets– Start with LinkedIn Go to: http://www.linkedin.com/home Once your account is set up – Adjust your settings BEFORE you do an extensive build out and/or update of your information
  • 25. 03/25/11 03/25/11 Leverage Social Media in Your Job Search Go to: http://www.linkedin.com/home Create/Connect Your Digital Assets– Start with LinkedIn
  • 26. 03/25/11 Leverage Social Media in Your Job Search www.buyteddieonline.com/ Connect Other Digital Assets to Your LinkedIn Profile Pick up where your paper resume left off. Online resumes can showcase portfolios , past work , presentations and endorsements http://jobmob.co.il/blog/social-media-job-search-tools/#ixzz0msQxhNcp
  • 27. 03/25/11 Leverage Social Media in Your Job Search Build your Online Brand – Apps to your LinkedIn Profile
    • Showcase: Interests
    • Recommendations
    • Skills, design, etc – the STUFF that makes you special
  • 28. 03/25/11 Leverage Social Media in Your Job Search
    • Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
    • A current position
    • Two past positions
    • Education
    • Profile summary
    • A profile photo
    • Specialties
    • Min 3 recommendations
    Completing Your Profile – What Makes a Profile Complete? LinkedIn’s Recruitment Solutions forces you to produce a 100% Completed Profile
  • 29. 03/25/11 Leverage Social Media in Your Job Search http://resume.linkedinlabs.com/
    • Turn your LinkedIn Profile into a beautiful resume in seconds.
    • Pick a resume template , customize the content , and print and share the result
    Send a LINK vs a PDF or word doc http://resume.linkedinlabs.com/v799bidq
  • 30. 03/25/11 Leverage Social Media in Your Job Search LinkedIn as the catalyst to other Social Platforms and Hiring Mgrs Example of
  • 31. 03/25/11 Leverage Social Media in Your Job Search LinkedIn as the catalyst to other Social Platforms and Hiring Mgrs Example of Does Michael or Keurig have other Social Platforms to Follow?
  • 32. 03/25/11 Leverage Social Media in Your Job Search Permission Based Stalking at it’s BEST Example of Michael’s Groups Participate in a FLESH Networking Event that your target Hiring Mgr is likely to attend
  • 33. 03/25/11 Leverage Social Media in Your Job Search http://twitter.com/ Build and Connect A MICRO BLOG – 140 Characters Strong
  • 34. 03/25/11 Leverage Social Media in Your Job Search Monitor | Listen | Participate TweetDeck is the leading browser for the real-time and social web, users connect with Twitter , Facebook , LinkedIn . TweetDeck shows you everything you want to see at once, stay organized and up-to-date TweetDeck lets you listen to conversations involving your Target Companies http://www.tweetdeck.com/
  • 35. Leverage Social Media in Your Job Search 03/25/11 http://www.facebook.com/ What will a Prospective Employer find? Your Groups of interest; Wall postings; Events you’re attending, etc. Consistent Message Consistent Branding
  • 36. 03/25/11 Leverage Social Media in Your Job Search Build and Connect Add a Business Page if you’re Consulting or Contracting = It’s a SHOWCASE Opportunity
  • 37. 03/25/11 Leverage Social Media in Your Job Search http://www.youtube.com/ Build and Connect
  • 38. 03/25/11 Leverage Social Media in Your Job Search
    • Add the URL to your signatory
    • Embed into your website/social profiles
  • 39. 03/25/11 Leverage Social Media in Your Job Search Not dig'n a Video resume! Then create a HOW TO: Talent | Hobby | Passion
  • 40. 03/25/11 Leverage Social Media in Your Job Search Consider a P ersonal URL Buy a domain name with free web tools http://www.godaddy.com/ http://www.bravenet.com/ … or a Free Blogging Site: https://www.blogger.com/ http://wordpress.org/
  • 41. 03/25/11 Leverage Social Media in Your Job Search Connect Your Digital Assets Recommendations
  • 42. 03/25/11 Leverage Social Media in Your Job Search Ways to Connect your Digital Resume Assets
  • 43. 03/25/11 Leverage Social Media in Your Job Search Consider your email signatory a Marketing Tool
  • 44. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers |
  • 45. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers |
  • 46. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers Twitter’s Find People option : Twitter Search : Twellow: “The Twitter Yellow Pages” : Twubble: Twubble works by going through your Follower list and then jumping one step further to go through your follower’s Followers to create a brand new list of people for you to follow. Localtweeps: the leading user-created hyperlocal directory. http://localtweeps.com MrTweet : An automated system that recommends interesting people for you to follow based on your own Twitter usage. Twitter Job Search : http://www.twitjobsearch.com/ http://twitter.com/invitations/invite_by_email http://www.twellow.com/ http://crazybob.org/twubble/ http://mrtweet.com/ http://search.twitter.com/
  • 47. 03/25/11 Leverage Social Media in Your Job Search Job Search Twitter Job Search: http://www.twitjobsearch.com/
  • 48. 03/25/11 Leverage Social Media in Your Job Search
    • Conduct a situational analysis
    • Unearth your personal brand
    • Select the Tools
    • Social media tools should be selected along the lines of three sets of criteria
    • Volume
    • Credibility
    • Relevancy
    • 4. Build Your Online Empire
    • 5. Market Your Brand
    • 6. Monitor Your Reputation
    RECAP - FIRST Find out what Google is saying about you THEN …….
  • 49. 03/25/11 Leverage Social Media in Your Job Search Social Media Tips – How to Find Sharable Content
    • Find sharable content that you DID NOT create:
      • Use a monitoring tool
      • Leverage Key words
    • http://www.google.com/alerts
      • Peanut butter
      • Teddie peanut butter
      • Teddy peanut butter
    Example:
  • 50. 03/25/11 Leverage Social Media in Your Job Search TAKE AWAY – Google Alert Tips
    • Use quotes ("like this") around a set of words in your query to match them exactly.
    • Use site restrict in your query to search within a site ( site: nytimes.com or site: .edu).
    • Use a minus sign (-) in front of terms in your query that you want to exclude.
    • Use a plus sign (+) to match a term in your query exactly as is.
  • 51. 03/25/11 Leverage Social Media in Your Job Search TAKE AWAYS – Social Media Tips http://www.youtube.com/
    • Social Media is about NURTURING Relationships
    • When sharing content remember:
      • 70% - 80% of posts should be shared content
      • 20% - 30% of posts should be a slight nudge self-promotion touch
      • ALWAYS credit original content creator
    • Consider using tinyURL tracking tool:
      • http://ow.ly/url/shorten-url
      • http://bit.ly/
    http://www.facebook.com/ http://twitter.com/ http://www.linkedin.com/home
  • 52. 03/25/11 Leverage Social Media in Your Job Search Judy Parisella Chelsea, MA 02150 e: [email_address] http://www.linkedin.com/in/judyparisella www.mojo2go.us http://twitter.com/Mojo2Go http://www.facebook.com/mojo2Go.Community.Civility.Projects Authorized Online Teddie Peanut Butter Retailer Available in All Natural | Organic | w/Flax Seed Made from only the highest grade USA grown peanuts! YUM!! Questions? Comments? Curiosities? Other stuff? Send us a note: [email_address] www.buyteddieonline.com www.twitter.com/TedPeanutButter www.facebook.com/TeddiePeanutButter