Branding through social media 10 11-13

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Branding through social media - In Personal, Professional and Business Profiles

AGENDA
- What is Branding
- Why Social Media
- Branding Through Social Media
- Which Social Media Platforms – by the numbers
- Reputation Management
- Building the Profile
--- LinkedIn
--- Facebook
--- Twitter
* Monitor
--- YouTube
--- Pinterest
- Finding Content to Post

Published in: Education, Technology, Business
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Branding through social media 10 11-13

  1. 1. Branding Through Social Media In Personal, Professional and Business Profiles Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella
  2. 2. Agenda 1. 2. 3. 4. What is Branding Why Social Media Branding Through Social Media Which Social Media Platforms – by the numbers 5. Reputation Management 6. Building the Profile • LinkedIn • Facebook • Twitter • Monitor • YouTube • Pinterest 7. Finding Content to Post 10/11/2013 2
  3. 3. What is Branding? 10/11/2013 3
  4. 4. What is Branding? To understand branding, its important to know what brands are. It’s the idea or image of a specific product. Something that identifies the Name, Logo, Slogan or Design of a company. Branding is when that idea or image is marketed so that its recognized. Branding is an important part of Internet commerce Allows companies to build their reputations, expand beyond the original product and service and Adds revenue. Source: Brick Marketing 10/11/2013 4
  5. 5. Why Social Media? 10/11/2013 5
  6. 6. Why Social Media Social media is a powerful tool that can help you: • Build a network • Generate referrals It’s Inexpensive • Identify prospects - Low cost of entry • Communicate with clients It’s Educational - Learn about your industry, competitors, clients It’s Viral Ideas and information spreads fast It’s Searchable - More content you share, more keywords, higher SERP ranking It Delivers Credibility - Consumers don’t search past page 1 It generates more client communication - Maintain frequent contact with clients 6 10/11/2013
  7. 7. Branding Through Social Media 10/11/2013 7
  8. 8. Branding Through Social Media Just like people, company brands now need to communicate, to "network" and to reach out beyond their normal comfort zone. – socialmediatoday.com Be where your audience is :: Fish where the fish are • B2C brands, begin with Facebook or Pinterest. • B2B brands, LinkedIn is perfect • Solepreneurs, authors, speakers and life coaches, developing a following on Twitter can prove effective. • Blue collar trades, a YouTube channel will showcase your know how Establish a consistent brand voice Create a Social Media Strategy Go for quality not quantity Source: SocialMeidaToday.com 10/11/2013 8
  9. 9. Which Social Media Platform? By the numbers 10/11/2013 9
  10. 10. Social Media by the numbers = 225 million members | 50% Fortune 100 hired through LinkedIn | 5.7 billion professionallyoriented searches in 2012 | 200 million business company pages = 1.26 billion users | 699 million daily active users | 50 million business pages | 150 billion FB friend connections | 20 billion minutes a day spent on FB = 554 million registered | 2.1 billion search queries per day | 115 million active monthly users | 300 billion tweets have been sent = 4 billion videos viewed daily | 72 hours worth of video uploaded every minute or a decade worth of content every day = Over 70 million users | 80% are women | Avg. order for Pinterest buyer $160.00 | 80% of pins are repins 10 10/11/2013
  11. 11. Reputation Management 10/11/2013 11
  12. 12. Reputation Management Thy Self Set up a Google Alert with you name http://www.google.com/alerts 10/11/2013 12
  13. 13. Reputation Management Yourself A DEEP web dive https://pipl.com/ 10/11/2013 13
  14. 14. Building the Profile 10/11/2013 14
  15. 15. LinkedIn Ask Yourself: ‘Is LinkedIn where you should be?’ If so, ARE YOU ACTIVE? Is you profile at ALL STAR strength? IT MATTERS! Do you have a company page/profile? Are you updating SOMETHING in your LinkedIn profile at least 1x a week? Have you joined, participated, started discussions within a LinkedIn Group? 10/11/2013 15
  16. 16. High LinkedIn Profile Strength– MATTERS “Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users Robust ‘keyword rich’ headline A current position with description Two more positions Education Add media At least 5 skills Profile photo At least 50 connections Keyword rich summary Beginner Intermediate Expert 10/11/2013 16
  17. 17. Your LinkedIn title should be the ultimate overview Principal Cloud Marketer in Social Media & Search | Speaker | Trainer @ JP Marketing CFP® | Founding Chairman / Managing at Coastal Capital Group | CFP® | WBZ1030 Boston Financial Editor | Author | Speaker Principle of New Home Plots, New Home Marketing, Residential Development, REALTOR®, ABR, LEED AP BD+C 10/11/2013 17
  18. 18. Headline & Summary should be KEYWORD rich (just don’t get too crazy) Find the KEYWORDS that others are using to search for YOU! Use the JOBS search – type in your title, specialty, proficiency etc. 10/11/2013 18
  19. 19. Find the KEYWORDS | Build a word cloud – Wordle.net Copy an applicable job description found in LinkedIn Paste it into WORDLE The larger the word, the more prominent in the description – THIS IS YOUR KEYWORD BUILDING BLOCK 10/11/2013 19
  20. 20. A LinkedIn Summary should make them want more • Your summary should be in the first person • Include Metrics • Add something unique to you THE BRAND • Be the answer to their problem Give the reader a reason to scroll down and learn more 10/11/2013 20
  21. 21. Add STUFF to your profile Video Providers • • • • • • Image Providers • • • • • Mobypicture Ow.ly Pinterest Twitpic Twitter ABC News CBS News BRAVO CNN TED VIMEO Audio Adding media to your Providers profile gives you more • BandCamp • Hark legitimacy • • • Mixcloud RadioReddit Spotify Presentations & Documents Providers • Prezi • Scrib • SlideShare Other Providers • Behance • Issuu • Kickstarter • Quantcast All media links must have a public URL to be added to your profile 10/11/2013 21
  22. 22. Build Your Influence and Participate in – Groups/Discussions/Promotions “LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.” - Reuters 2012 10/11/2013 22
  23. 23. Passively mine for contacts | Reach Out to those that have already found YOU! Find out who’s been looking at your profile  Premier Account worth consideration 10/11/2013 23
  24. 24. More Passive Mining on LinkedIn – People You May Know 10/11/2013 24
  25. 25. ACTIVE Mining on LinkedIn– Advance Search – Vetting Prospects Target | Target | Target GEO Keywords Company Size Industry Etc…… 10/11/2013 25
  26. 26. ACTIVE Mining on LinkedIn– Advance Search – Vetting Prospects 10/11/2013 26
  27. 27. ACTIVE Mining on LinkedIn – Create a Prospect Tool View actual spread sheet 10/11/2013 27
  28. 28. Create Your Company Page on LinkedIn 10/11/2013 28
  29. 29. Reach Out to Those Following Your Company 10/11/2013 29
  30. 30. Building the Profile 10/11/2013 30
  31. 31. Branding with a Facebook Company Business Page Create a Business Page for your Brand… Even if the brand is YOU! Manage it from your personal page 10/11/2013 31
  32. 32. Branding with a Facebook Company Business Page 10/11/2013 32
  33. 33. Branding with a Facebook Company Business Page – Populate with relevant content 10/11/2013 33
  34. 34. Building the Profile 10/11/2013 34
  35. 35. Branding with a Twitter Account Keep the branding and the tone consistent Nutty Canine @NuttyCanine Nutty Canine is the maker of PUPPA NUTTER a 100% all natural peanut butter snack made for your nutty canine. MADE IN THE USA Everywhere a puppy lives · nuttycanine.com 10/11/2013 35
  36. 36. Finding Influencers, specific targets, people, #hashtags 10/11/2013 36
  37. 37. Find Relevant Twitter Followers Twitter Search: Use Twitter Search when you want to search by keywords (http://search.twitter.com/) Twellow: Twellow prides itself as being “The Twitter Yellow Pages”. It’s a directory that allows you to search for other Twitter users based on interest, category or location. (http://www.twellow.com/) Competitors: This is one of the most underrated ways to find some of your most valuable Twitter followers. WeFollow Directory: WeFollow is a Twitter directory that lets users tag their account with different keywords or interests. For example, if you’re a car mechanic tag yourself with “automobiles”, “cars” and “mechanic” to make it easy for people interested in these things to find you. (http://wefollow.com/) 10/11/2013 37
  38. 38. Monitor The Activity – TweetDeck shown here Interactions, Mentions, actual tweets Respond, retweet, post a new tweet 10/11/2013 38
  39. 39. Building the Profile 10/11/2013 39
  40. 40. YouTube Consistent Branding Starbucks shares history and ‘How Tos’ Don’t forget LinkedIn! Add YouTube URLs to your profile. Post the URL on FB or twitter 10/11/2013 40
  41. 41. Building the Profile 10/11/2013 41
  42. 42. Pinterest Create a pin board that includes images of your product or service. Follow other pin boards with similar interests. Repin and comment on pins posted by others. 10/11/2013 42
  43. 43. Finding Content to Post 10/11/2013 43
  44. 44. Finding Content to Post Create SmartBrief Intelligence Reports http://www.smartbrief.com/ A SmartBrief is a summary of a selected industry and provide links back to the original sources. Topics include: Agency News, Creative, Media, Trends & Research, Marketer News, etc. Don’t forget the Google Alerts too. 10/11/2013 44
  45. 45. Finding Content to Post Use the search box on the website of any news outlet – type in a keyword or phrase. Find, share or comment on content/articles/stories already created. (Credit the original source.) 10/11/2013 45
  46. 46. Importance of Branding Branding is a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place. Source: Brick Marketing 10/11/2013 46
  47. 47. Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444 10/11/2013 47

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