E Tech On A Shoestring
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E Tech On A Shoestring

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OANO presentation for 4-23-09

OANO presentation for 4-23-09

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E Tech On A Shoestring E Tech On A Shoestring Presentation Transcript

  • Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
  • Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
  • Scope & Structure the Non-Profit Sector
    • Budget % of NPOs
    • 20 Million & Up .7%
    • 5 – 20 Million 1.4%
    • 1 – 5 Million 4.0%
    • 500,000 – 1 Million 3.0%
    • 250,000 – 500,000 4.0%
    • 100,000 – 250,000 6.4%
    • 25,000 – 100,000 10.5%
    • 0 – 25,000 70.0%
  • TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%
  • Initial Conclusions
    • Technology is and will be part of any non profit development organization
    • Technology takes many shapes
    • Your use of it levels the “playing field”
    • Your success can be increased because of technology (more with less!)
  • Creating an Online Strategy
    • A lot of organizations struggle with the idea of developing a meaningful online strategy.
    • Attack this challenge with the knowledge that your strategy doesn't have to be a 150-page tome. It just needs to answer some key questions like these:
    • Strategy — What do you want to make happen? Why does that matter to the organization?
    • Goals — What is it now? What would you like it to be? What is the value of the difference over time?
    • Audience — Who are you targeting? What are they looking for?
    • Channels — What online and offline channels will you use?
    • Technologies — What tools are you going to use?
    Steve McLaughlin, Blackbaud Charleston, SC
  • Accounting
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  • OFFICE
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  • Web Site Creation
  • Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M
  • Source: Pew Internet & American Life Project, 2006 Demographics of Internet users Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
  • Demographics of Internet Users Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%
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  • On-Line Giving, Registration, and Wish List
  • *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
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      • “ Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors.
      • Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable gifts online within the next five years.”
      • Wealthy People Increasingly Give Online, Study Finds (The Chronicle of Philanthropy, March, 24 2008)
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  • Personal Online Donation Fundraising
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  • Fundraising Databases & Email
  • Integration helps Keep it simple Prospect Website Gather Information Use Email Database
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  • Email – 93% of Internet users access email and yet…
    • 44% of nonprofits have email addresses for less than 20% of their supporters/members
    • 64% do not collect email addresses on their web site
    • 75% cannot survey their stakeholders online
    • 78% do not have an email strategy
    • In 2002 The Gilbert Group of Seattle surveyed 900 nonprofit organizations with an eight question instrument. The median size of organizations surveyed had between 1000 and 25,000 stakeholders.
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Customizable? Content? Timing? Acceptance?
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Content? Timing? Acceptance?
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Timing? Acceptance?
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Acceptance?
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance?
  • A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance? Universal Growing
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  • Coordinate Email and Direct Mail
    • Cross-reference offline campaigns in online communications
    • … and vice versa!
    • Reinforce your message across different media to maximize results
    • … ensure you are consistent in your different messages!
  • Coordinate Email and Direct Mail
    • It bans false or misleading header information
      • (Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email)
    • It prohibits deceptive subject lines
      • (The subject line cannot mislead the recipient about the contents or subject matter of the message.)
    CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
    • It requires you give recipients an opt-out method
      • (You must provide a return email address or an Internet-based mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests.)
    • Commercial email identified as an advertisement and include sender's physical postal address
      • (Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more email from you.)
    CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
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  • Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking
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  • Helpful Resources
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  • How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?
  • Questions?
  • Thank You ! Judy Nash Account Executive www.etapestry.com judy.nash@etapestry.com 888-739-3827 x7256 317-336-3882 Direct