E Tech On A Shoestring

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OANO presentation for 4-23-09

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  • E Tech On A Shoestring

    1. 1. Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
    2. 2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
    3. 3. Scope & Structure the Non-Profit Sector <ul><li>Budget % of NPOs </li></ul><ul><li>20 Million & Up .7% </li></ul><ul><li>5 – 20 Million 1.4% </li></ul><ul><li>1 – 5 Million 4.0% </li></ul><ul><li>500,000 – 1 Million 3.0% </li></ul><ul><li>250,000 – 500,000 4.0% </li></ul><ul><li>100,000 – 250,000 6.4% </li></ul><ul><li>25,000 – 100,000 10.5% </li></ul><ul><li>0 – 25,000 70.0% </li></ul>
    4. 4. TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%
    5. 5. Initial Conclusions <ul><li>Technology is and will be part of any non profit development organization </li></ul><ul><li>Technology takes many shapes </li></ul><ul><li>Your use of it levels the “playing field” </li></ul><ul><li>Your success can be increased because of technology (more with less!) </li></ul>
    6. 6. Creating an Online Strategy <ul><li>A lot of organizations struggle with the idea of developing a meaningful online strategy. </li></ul><ul><li>Attack this challenge with the knowledge that your strategy doesn't have to be a 150-page tome. It just needs to answer some key questions like these: </li></ul><ul><li>Strategy — What do you want to make happen? Why does that matter to the organization? </li></ul><ul><li>Goals — What is it now? What would you like it to be? What is the value of the difference over time? </li></ul><ul><li>Audience — Who are you targeting? What are they looking for? </li></ul><ul><li>Channels — What online and offline channels will you use? </li></ul><ul><li>Technologies — What tools are you going to use? </li></ul>Steve McLaughlin, Blackbaud Charleston, SC
    7. 7. Accounting
    8. 18. OFFICE
    9. 29. Web Site Creation
    10. 30. Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M
    11. 31. Source: Pew Internet & American Life Project, 2006 Demographics of Internet users Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
    12. 32. Demographics of Internet Users Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%
    13. 39. On-Line Giving, Registration, and Wish List
    14. 40. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
    15. 44. <ul><ul><li>“ Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors. </li></ul></ul><ul><ul><li>Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable gifts online within the next five years.” </li></ul></ul><ul><ul><li>Wealthy People Increasingly Give Online, Study Finds (The Chronicle of Philanthropy, March, 24 2008) </li></ul></ul>
    16. 56. Personal Online Donation Fundraising
    17. 59. Fundraising Databases & Email
    18. 60. Integration helps Keep it simple Prospect Website Gather Information Use Email Database
    19. 66. Email – 93% of Internet users access email and yet… <ul><li>44% of nonprofits have email addresses for less than 20% of their supporters/members </li></ul><ul><li>64% do not collect email addresses on their web site </li></ul><ul><li>75% cannot survey their stakeholders online </li></ul><ul><li>78% do not have an email strategy </li></ul><ul><li>In 2002 The Gilbert Group of Seattle surveyed 900 nonprofit organizations with an eight question instrument. The median size of organizations surveyed had between 1000 and 25,000 stakeholders. </li></ul>
    20. 67. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Customizable? Content? Timing? Acceptance?
    21. 68. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Content? Timing? Acceptance?
    22. 69. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Timing? Acceptance?
    23. 70. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Acceptance?
    24. 71. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance?
    25. 72. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance? Universal Growing
    26. 74. Coordinate Email and Direct Mail <ul><li>Cross-reference offline campaigns in online communications </li></ul><ul><li>… and vice versa! </li></ul><ul><li>Reinforce your message across different media to maximize results </li></ul><ul><li>… ensure you are consistent in your different messages! </li></ul>
    27. 75. Coordinate Email and Direct Mail
    28. 76. <ul><li>It bans false or misleading header information </li></ul><ul><ul><li>(Your email's &quot;From,&quot; &quot;To,&quot; and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email) </li></ul></ul><ul><li>It prohibits deceptive subject lines </li></ul><ul><ul><li>(The subject line cannot mislead the recipient about the contents or subject matter of the message.) </li></ul></ul>CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
    29. 77. <ul><li>It requires you give recipients an opt-out method </li></ul><ul><ul><li>(You must provide a return email address or an Internet-based mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests.) </li></ul></ul><ul><li>Commercial email identified as an advertisement and include sender's physical postal address </li></ul><ul><ul><li>(Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more email from you.) </li></ul></ul>CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
    30. 79. Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking
    31. 82. Helpful Resources
    32. 88. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?
    33. 89. Questions?
    34. 90. Thank You ! Judy Nash Account Executive www.etapestry.com judy.nash@etapestry.com 888-739-3827 x7256 317-336-3882 Direct

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