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8 Breakthrough Strategies Seminar Indy
 

8 Breakthrough Strategies Seminar Indy

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  • And finally, we love to have fun. We want our employees to work hard, but also to have fun at what they do. It translates over to relationships with everyone we work with. Having fun, is one of our guiding principles at eTapestry.
  • Our founders, and a number of our staff members, were formerly at Master Software – makers of Fund-Master. Master Software was the leading provider of fundraising software before it was purchased – and shut down – by Blackbaud in 1997. So they had a long history of working with nonprofits and helping them deal with the challenges of software. As a result of the BB purchase, they began to put together a new idea for delivering fundraising software as a “service”, and in 1999 introduced the first web-based application to the market. Today it has become readily adopted as a better way to deliver and manage software and is in use by over 5000 organizations around the world.
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • You select the values for ability, giving history, total philanthropic history, relationship with your organization, and timing.
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • Killer Ap
  • Additional tools include a spam analyzer to insure high deliverability, as well as a scheduler.
  • Detailed delivery reports show you the result of your mailings.
  • Including stats on delivery rates, open rates, and detailed click thru tracking.
  • Ask who’s using a commercial email provider
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • Web 1.0 = electronic brochure
  • Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
  • Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • This is your chance to involve the audience with your questions.
  • How would you go about finding the number of lapsed donors and dollar amounts of them? How does your group compare to others? How do we measure success? How does our group compare with others in our peer group?
  • What was the average pledge last year? How does that compare with others? What was the average gift? How does that compare?
  • How would you do a quarter to quarter comparison? Did your average gift amount go up or down?
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • Betsy - Explain what multi channel is and why Martha is good at it.
  • The ePhilanthropy toolbox suggests many techniques and tools for online success. Each organization should develop a strategy that is flexible to its current needs while planning for the future. Those seeking to get started are well advised to complete these four basic steps before they begin deploying an expanded ePhilanthropy strategy: 1. Establish an Informative Website – options should be shared for low cost ‘build it yourself’ approaches (i.e. http://www.homestead.com/nonprofits) and for selecting a web vendor to build a website. For most organizations the emphasis should be on building an informative website and not simply on spending a lot for all the ‘bells and whistles’. As their strategy grows and matures so should their website. 2. Collect Email Addresses and communicate with those who opt in – The ePhilanthropy Code of Ethics requires that nonprofit organizations only communicate electronically with those who ‘opt in’ or subscribe to receive such communication, it should also be noted that all such communication is also required to offer the reader the option to ‘opt out’ or unsubscribe to future communication. 3. Offer the option of online giving (encrypted) It should be noted that simply offering the option of online giving will not raise money, but the online architecture and encryption technology to support it must be in place before such a strategy can be deployed. 4. Register with Guidestar.org – As has been pointed out in this presentation registration with Guidestar serves several purposes: It gives the organization the opportunity to ‘tell its story’ using the free services of Guidestar, in a way more complete and reader friendly than the IRS 990. This will improve the information provided by Guidestar to a number of websites that use the database to promote giving to nonprofits (I.e. Fidelity’s Charitable Gift Fund, Networkforgood.org and others) Those nonprofits that submit grant proposals to Foundations are very likely to have their information on Guidestar reviewed by that Foundation, improved information could increase the chance of grant awards.
  • Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
  • Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
  • Your Internet strategy should incorporate everything from your online face (website), to your online communication (email), to your online giving (ecommerce), to the heart of your system – the database. When working with our eTapestry customers on an Internet strategy, we can happily tell them there is good news, and then there is better news. The good news is that we can take any one aspect and help them implement it. The better news is that we can make all the pieces work together in a coordinated, seamless fashion.
  • Betsy
  • All have less than 1mm budget
  • Use E-Mail and Telemarketing Together Reduce number of costly phone calls by encouraging members to give online Members who don’t give online still receive a phone call
  • So here are a few tips for success. Visit and sign up for a newsletter with another group like HFHI or Salvation Army
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
  • All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate

8 Breakthrough Strategies Seminar Indy 8 Breakthrough Strategies Seminar Indy Presentation Transcript

  • Judy Nash Account Executive 8 Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing
  • Who is eTapestry?
    • Dedicated to serving nonprofits
    • A fast growing, successful NASDAQ firm
    • A company that thrives on innovation
    • A group that is passionate about service
    • People who love to have fun!
  • What is our history?
    • Founded by former execs of MSC
    • First “Software as a Service” solution for nonprofits in 1999
    • 6,000 nonprofit clients around the world
    • Became part of Blackbaud-August 2007
  • Agenda
    • Pure Fund Raising Tools
      • Matching Gifts
      • Recurring Gifts
      • Essentials for the “Ask”
      • For Impact Report
      • Segmentation
    • Relationship Building Tools
      • CRM
      • Email
  • Agenda (cont.)
    • Relationship Building Tools (cont)
      • Web 2.0
      • Moves Management
      • eTap Mobile
    • Benchmark Reporting
    • Donor Loyalty
    • Community Building (Donor Login)
    • Web Site Optimization
    • Research/Analytics
    • API (Interface to the world outside)
    • “ Today we have the chance to seize two hours which could have a major impact on monies raised for your mission!” Jay Love CEO and Co-Founder of eTapestry
    Photo credit: Sorin Brinzei
  • The Rules Still Apply (It’s all about relationships… not technology)
    • Know the Difference
    It is Now a New World
    • “ Your database is like a septic tank. (Does that comparison bother you?) If it's working well, you barely give it much thought. But nobody likes getting into a septic tank. If your database is not well maintained, you're going to have a real mess on your hands. Keep it in working order.”
    • Jerold Panas
    1. Pure Fundraising Tools
  • 1. Pure Fundraising Tools: Matching Gifts
    • Quite Simply a Doubling of Donation Amounts!
    • Most Often Money that Falls Through the Cracks
    • Relationships, Relationships, Relationships
    • Again Leveraging Your Technology Investment
  • 1. Pure Fundraising Tools: Matching Gifts
  • 1. Pure Fundraising Tools: Matching Gifts
  • 1. Pure Fundraising Tools: Matching Gifts
  • 1. Pure Fundraising Tools: Matching Gifts
  • 1. Pure Fundraising Tools: Recurring Gifts
    • The Foundation of many Fundraising Programs
    • Key in ePhilanthropy Transactions
    • Constituents become Investors rather than Donors
    • Technology makes it Easy
  • 1. Pure Fundraising Tools: Recurring Gifts
  • 1. Pure Fundraising Tools: Recurring Gifts
  • 1. Pure Fundraising Tools: Recurring Gifts
  • 1. Pure Fundraising Tools: Essentials of the Ask
    • It Must be Easy or it will not be Used!
    • “ Home Page”
    • Investors in Your Mission
    • Relationship + Knowledge + Proven Plan = SUCCESS
  • 1. Pure Fundraising Tools: Essentials of the Ask
  • 1. Pure Fundraising Tools: Essentials of the Ask
  • 1. Pure Fundraising Tools: Essentials of the Ask
    • Based Upon Proven Results
    • So Simple Yet So Powerful
    • The Pareto Principle at it’s Best
    • A Report that Anyone and Everyone can use
    1. Pure Fundraising Tools: For Impact Report
    • Capacity to Give Score
    • Relationship to Your Organization Score
    • Timing Score
    • Past Giving to Your Organization Score
    • Past Philanthropic Giving Score
    1. Pure Fundraising Tools: For Impact Report
  • 1. Pure Fundraising Tools: For Impact Report
  • 1. Pure Fundraising Tools: For Impact Report
  • 1. Pure Fundraising Tools: For Impact Report
    • Personalize Everything You Can
    • Let Technology do the Work for You
    • Queries can be Intuitive and Easy
    • Think with Building Blocks and Logic
    1. Pure Fundraising Tools: Segmentation
  • 1. Pure Fundraising Tools: Segmentation
  • 1. Pure Fundraising Tools: Segmentation
  • 1. Pure Fundraising Tools: Segmentation
    • Strong Relationships are from Knowing Important Details, Hopes and Dreams
    • Easily Supplement your Memory
    • Only Works if Used Daily by All
    • A Remarkable “Secret Weapon” for Fund Raising
    2. Relationship Building: Constituent Relationship Management (CRM)
    • “ If you want milk from a cow, you don’t send it a letter.”
    • Si Seymour
    2. Relationship Building: Constituent Relationship Management (CRM)
  • 2. Relationship Building: Constituent Relationship Management (CRM)
  • 2. Relationship Building: Constituent Relationship Management (CRM)
  • 2. Relationship Building: Constituent Relationship Management (CRM)
  • 2. Relationship Building: Constituent Relationship Management (CRM)
    • The Foundation of the Communications Revolution
    • Expected by EVERY Generation Now
    • Use Properly or the Results are Worse than not
    • A Fraction of the Cost of Other Forms of Communication
    2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • 2. Relationship Building: eMail
  • Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail
  • Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail
    • You are NOW the Catalyst not the Originator
    • Where Thousands of New Relationships can Begin
    • Traffic you Always Dreamed of for your Web Site
    • Easier than you Think to Do
    2. Relationship Building: Web 2.0
  • Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0
  • 2. Relationship Building: Web 2.0
  • Web 1.0 vs. Web 2.0
    • Web 1.0 was about reading, Web 2.0 is about writing
    • Web 1.0 was about organizations, Web 2.0 is about communities
    • Web 1.0 was about home pages, Web 2.0 is about blogs
    • Web 1.0 was about portals, Web 2.0 is about RSS
    • Web 1.0 was about owning, Web 2.0 is about sharing
    • Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
    2. Relationship Building: Web 2.0
  • Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use
  • 2. Relationship Building: Web 2.0 – Fun Video
  • 2. Relationship Building: Web 2.0
  • 2. Relationship Building: Web 2.0 – Social Networking
  • 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 – Social Networking
  • 2. Relationship Building: Web 2.0 - Widgets
  • 2. Relationship Building: Web 2.0 - RSS
  • 2. Relationship Building: Web 2.0 - RSS
  • 2. Relationship Building: Web 2.0 - RSS
  • 2. Relationship Building: Web 2.0 - RSS
  •   2. Relationship Building: Web 2.0 - Podcasts
  • 2. Relationship Building: Web 2.0 – Message Boards
  • 2. Relationship Building: Web 2.0 - Wikipedia
  • Peer Fundraising Online 2. Relationship Building: Web 2.0 – Personal Fundraising Pages
  • 2. Relationship Building: Web 2.0 – Personal Event Fundraising
    • Average volunteer sends over 30 emails
    • One in four emails sent by a volunteer results in a donation
    • Average online event gift is $59 which is a 50% increase over the average off-line gift
    • Many volunteers reach their stated FR Goal!
    2. Relationship Building: Web 2.0 – Personal Event Fundraising Results:
    • CRM Based Upon a PROVEN Roadmap
    • Status Reports to Die For
    • The Foundation of Many a Successful Campaign
    • A Plan which “Stays” even if Staff does not
    2. Relationship Building: Moves Management ©
  • 2. Relationship Building: Moves Management ©
  • 2. Relationship Building: Moves Management ©
  • 2. Relationship Building: Moves Management ©
    • All Excuses for NOT Using CRM are Gone
    • So Handy
    • The Ultimate Tool for in the Field
    • Marries Together Two Indispensible Communication Devices
    2. Relationship Building: Moves Management ©
    • Included with your eTapestry service
    • Specifically formatted for mobile use
    • Fast
    • Real time information – no syncing or downloading
    2. Relationship Building: eTap Mobile
  • Search for any account in your database 2. Relationship Building: eTap Mobile
  • Hotlinks allow you to easily phone, email, or even get a map… 2. Relationship Building: eTap Mobile
  • … giving you instant tools for your mobile travels 2. Relationship Building: eTap Mobile
  • Store and see pictures, or drill down into a giving summary… 2. Relationship Building: eTap Mobile
  • … detailing a donors financial support 2. Relationship Building: eTap Mobile
  • Add new contact information from your mobile device and have all the details… 2. Relationship Building: eTap Mobile
  • You can even run queries with eTapestry Mobile… 2. Relationship Building: eTap Mobile
  • Best of all . . . eTapestry Mobile is no charge with your eTapestry service! 2. Relationship Building: eTap Mobile
  • 3. Benchmark Reporting
    • How would you go about finding the number of lapsed donors and dollar amounts for them?
    • How do you compare your organization to others?
    • How do we measure success of our organization with similar groups?
  • 3. Benchmark Reporting
    • Direct Comparisons are Powerful
    • Accurate Data from Thousands of Non-Profits
    • Ability to Isolate Peer Groups
    • Focus Your Team on Areas with the Greatest Impact
  • 3. Benchmark Reporting
  • 3. Benchmark Reporting
  • 3. Benchmark Reporting Giving Dynamics Report
  • 3. Benchmark Reporting Benchmark Status Report
  • 3. Benchmark Reporting Benchmark Comparison Report
  • 4. Donor Loyalty Questions How do you know which donors are loyal? Which are accessible? Which feel trapped? Which are at risk?
  • 4. Donor Loyalty
    • Why Measure?
    • More NP’s Equal More Competition
    • Appropriate Donor Strategy is Easier
    • Donors Expect More
    • Everyone Loves to Provide Their Opinion
  • 4. Donor Loyalty
  • 4. Donor Loyalty
  • 4. Donor Loyalty A donor’s loyalty level is indicated on the search screen
  • 4. Donor Loyalty - Value/Strategic Fit + - Loyalty + Value Creators Grow Value Sustainers Harvest Value Detractors Replace Value Opportunities Convert
  • 4. Donor Loyalty 8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts
  • 4. Donor Loyalty
    • Retaining Current Donors is Job # 1
    • Knowing Where to Focus is Essential
    • Avoidance of Lapsed Donors is Huge
    • “ Keep your Friends Close”
  • 5. Community Building Donor Login
    • Like it or Not You are Now Open 24/7
    • Community Involvement Creates Web Site Stickiness!
    • Your Mission Communication is Enhanced
    • Constituent Bonding is Stronger
  • 5. Community Building Donor Login
  • 5. Community Building Donor Login Keith Davis
  • 5. Community Building Donor Login
  • 5. Community Building Donor Login
  • 6. Web Site Optimization
    • If Relationships are Built on Communications . . .
    • Basic Parameters are Driven by Common Sense
    • A Few Key Changes can Make a Huge Difference
    • Leverage Partners who KNOW the Non Profit Sector
    • Both are Masters of Multi-Channel Marketing!
    6. Web Site Optimization Be Like Martha or Oprah
  •  
  •  
  • An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 6. Web Site Optimization E-Mail Print Other Tools
    • What are the goals?
    • How will we measure success?
    • What are the specific tactics?
    • Do we need any new tools or assistance?
    • Who is responsible for what?
    • Is everyone on the same page?
    6. Web Site Optimization: Start with a Plan
    • “ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”
    Carrie Johnson, Senior Analyst Forrester Internet Research 6. Web Site Optimization
  • 6. Web Site Optimization: Before and After
    • DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website
    http://www.the-dma.org/privacy/creating.shtml 6. Web Site Optimization: Privacy
  • 6. Web Site Optimization: Needle in a Needle Stack
  • 6. Web Site Optimization: Breakthrough the Clutter
  • 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website
  • INTEGRATION is the KEY! 6. Web Site Optimization: Next Steps
  • 6. Web Site Optimization: Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
    • Does it accept donations by credit card? 94%
    • Does it have a blog? 53%
    • If you have a blog, can readers comment on it? 54%
    • If you have a blog, does it have links to other blogs 52%
    • Do you post any videos on your website? 75%
    • Do you have podcasts on your website? 32%
    • Do you host message boards? 22%
    • Do you provide an RSS feed to your website? 29%
      • Overbrook Foundation Survey of Human Rights NPO’s in 2007
    6. Web Site Optimization: Web Site Integration
    • Mention Benefits & Ease Of Online Contributions
    6. Web Site Optimization: Integrate on and off line appeals
  • 6. Web Site Optimization: Use eMail & direct mail together
  • 6. Web Site Optimization: Coordinate web & phone appeals
    • Plan
    • Take an Integrated Approach
    • Timely & Focused - Act Quickly When Needed
    • Test Something New All The Time
    • “ SHOP” Others
    • Think Targeted One-To-One Marketing
    • People Give to People
    • Have Fun!!!!
    6. Web Site Optimization: Keys to Success
  • "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher 6. Web Site Optimization
  • 6. Web Site Optimization: Oprah & Martha would be proud
  • 6. Web Site Optimization: Oprah & Martha would be proud
  • 7. Research/Analytics
    • Knowledge is Key to Success
    • Data MUST be Accurate to be Useful
    • Saving Time Allows the Data to be Used!
    • Database Integration and Updating Makes the Process much Easier
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  • Subscriber Services
  •  
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  •  
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  • 8. API (Interface to the World)
    • Imagine a Phone without any Outside Connections
    • Allows Integration to the Fullest
    • Reduces or Eliminates Errors in Data Handling
    • Your Technology ROI Increases Dramatically!
  • 8. Application Program Interface (API): Connect to the World
  • Epilogue
    • 10 Technology Resolutions for 2008
    • Sarah Robbins
    • Director of Emerging Technologies
    • Mediasauce
  • 1. Set up a Gmail Account
  • 2. Post Pics to Flickr
  • 3. Try a Microblog
  • 4. Create a Google Alert
  • 5. Set Up an RSS
  • 6. Share a YouTube Video
  • 7. Really Use Your Cell Phone (Send a text or a video)
  • 8. Join a Social Network
  • 9. Share PowerPoint Slides (Save a tree or two!)
  • 10. Play a Video Game
  • Thank you! Judy Nash Account Executive [email_address]