Social Media - Biotech Builders

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Social Media - Biotech Builders

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Social Media - Biotech Builders

  1. 1. Social Media Biotech Builders - Aug 2010
  2. 2. Judith Wolst   Blogger   Consultant: Social Media & Search Engines   Social Media user in my daily life
  3. 3. Blogger   Social Media   E-commerce   Search Engines   Online PR   Online Marketing
  4. 4. Consultant   Social Media, Search Engines & Online PR.
  5. 5. How social media is affecting your company's brand.
  6. 6. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications." Martin Lindstrom, Brand Guru
  7. 7. Social Media
  8. 8. How others have done it
  9. 9. 2008
  10. 10. 2010
  11. 11. The White House today
  12. 12. Social Media and Search Engines
  13. 13. Youtube Blocket Eniro Lexikon Lyrics Google Facebook Britney Spears Aftonbladet iphone
  14. 14. Youtube Blocket Eniro Lexikon Lyrics Most popular words to search for on Google - Google in Sweden 2009. Facebook Britney Spears Aftonbladet iphone
  15. 15. Youtube Blocket Eniro Lexikon Lyrics People Google on Google ”Google”… Facebook Britney Spears Aftonbladet iphone
  16. 16. Corporate Communication
  17. 17. Statistics   Do you search for Answer Share information about listed Yes 90.8% No 6.8% companies in other No answer 2.4% channels than the company’s website? Answer Share Wikipedia 76.0%   Do you use any of the Linked in 26.0% Facebook 24.0% following social media Other 13.2% types? Digg technorati 3.2% 1.2% No answer 0.8% No 0.0%
  18. 18. Article:   5% of Swedish listed companies have problems with their brands on Google.
  19. 19. Article:   5% of Swedish listed companies have problems with their brands on Google.   In Sweden there are about 250 listed companies of which 11 had problems."
  20. 20. TD   Blog   Blog
  21. 21. Phonera   Blog   Forum   Forum
  22. 22. Mekono- men   Blog
  23. 23. Nordea   Blog/forum
  24. 24. 10-09-04 | 35
  25. 25. Google likes ”Sociala Media”
  26. 26. Google likes ”Sociala Media”   Good at using so-called “keywords”   Liks comes naturally   Google likes content that is constantly updated
  27. 27. Google likes ”Sociala Media”
  28. 28. Google likes ”Sociala Media”
  29. 29. Google likes ”Sociala Media” What others say about YOU becomes visible!
  30. 30. ????? ??????????? ????? ??? ??????????? ???? ? ??????????? ? ???????????
  31. 31. Website Wikipedia Flickr Twitter Facebook
  32. 32. How about your company?
  33. 33. Your World
  34. 34. http://www.youtube.com/watch?v=yNe6-p4G7Ik
  35. 35. Thank you! Judith.wolst@halvarsson.se

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