Social Media @ Paf Open Business Day & Åland Chamber of Commerce

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Social Media @ Paf Open Business Day & Åland Chamber of Commerce

  1. 1. Social Media PAF OPEN BUSINESS DAY & ÅLAND CHAMBER OF COMMERCE, Aug 2010
  2. 2. How social media is affecting your company's brand.
  3. 3. 1. Why Social Media is important.
  4. 4. 1. Google 2. Facebook 3. Yahoo USA 4. YouTube 5. Windows Live 6. Wikipedia 7. Blogger 8. MSN 9. Baidu 10. Yahoo Japan
  5. 5. This is the new landscape
  6. 6. Roles reversed

  7. 7. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications." Martin Lindstrom, Brand Guru
  8. 8. 2. What is Social Media?
  9. 9. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  10. 10. 3. Case: How others have done it.
  11. 11. 2008
  12. 12. Engagement through ”non-traditional” channels.
  13. 13. Obama and his team used sites lika Flickr and YouTube to distribute the ”message of hope”.
  14. 14. He encouraged supporters to create their own content. Ideas, images, videos etc that went viral.
  15. 15. Facebook
  16. 16. Blogs
  17. 17. YouTube
  18. 18. Mobile
  19. 19. By the numbers
  20. 20. 2010
  21. 21. How about The White House today?
  22. 22. Mental Break
  23. 23. 4. Social Media and Search Engines
  24. 24. Youtube Blocket Eniro Lexikon Lyrics Google Facebook Britney Spears Aftonbladet iphone
  25. 25. Youtube Blocket Eniro Lexikon Lyrics Most popular words to search for on Google - Google in Sweden 2009. Facebook Britney Spears Aftonbladet iphone
  26. 26. Youtube Blocket Eniro Lexikon Lyrics People Google on Google ”Google”… Facebook Britney Spears Aftonbladet iphone
  27. 27. Corporate Communication
  28. 28. Article:   5% of Swedish listed companies have problems with their brands on Google.
  29. 29. Article:   5% of Swedish listed companies have problems with their brands on Google.   In Sweden there are about 250 listed companies of which 11 had problems."
  30. 30. TD   Blog   Blog
  31. 31. Phonera   Blog   Forum   Forum
  32. 32. Mekono- men   Blog
  33. 33. Nordea   Blog/forum
  34. 34. 10-08-20 | 54
  35. 35. Google likes ”Sociala Media”
  36. 36. Google likes ”Sociala Media”   Good at using so-called “keywords”   Liks comes naturally   Google likes content that is constantly updated
  37. 37. Google likes ”Sociala Media”
  38. 38. Google likes ”Sociala Media”
  39. 39. Google likes ”Sociala Media” What others say about YOU becomes visible!
  40. 40. ????? ??????????? ????? ??? ??????????? ???? ? ??????????? ? ???????????
  41. 41. Website Wikipedia Flickr Twitter Facebook
  42. 42. How about your company?
  43. 43. 5. Åland business and Social Media
  44. 44. 1 .
  45. 45. 2 .
  46. 46. 6. So?
  47. 47. Thank you! Judith Wolst Judith.wolst@halvarsson.se

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