#GGM11 - Social E-handel + Gamification

GGM 2011 – Game OnOm E-handel & GamificationJudith Wolst - @judithw

Bakgrund

“All social games funnel users towards goals. Without goals, there isno incentive to play games:•  The Viral Funnel: A series of steps designed for the user to spread the game through invites and gifting mechanics.•  The Engagement Funnel: A series of steps designed to nurture a user’s progression through game play to deepen a user’s commitment to the game.•  The Retention Funnel: A series of steps designed to get the user to return to the game once they’ve ended a session, including emails and notifications.•  The Viral Engagement Funnel: Here, a user not only attempts to complete a goal, but also must elicit help from their friends (neighbors) or pay precious virtual credits to complete the goal.”Länk: http://blog.kontagent.com/2011/04/04/cityvilles-goal-funnels-part-1-of-5-game-mechanics-overview

Off-SiteSocial Commerce / F-commerce

“If I had to guess, socialcommerce is the next area to really blow up”

MEN – var sjutton är de virala funktionerna?????

•  Bjud in 5 vänner och få fri frakt.

•  Bjud in 5 vänner och få fri frakt.•  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).

•  Bjud in 5 vänner och få fri frakt.•  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).•  Besök vår butik varje dag i en vecka & få en gratis t-shirt.

Viral •  Bjud in 5 vänner och få fri frakt.Engagement •  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).Retention •  Besök vår butik varje dag i en vecka & få en gratis t-shirt.

Trafik/kunder Pengar

Analys

E-handlare

App-makare

App-makareVirality

App-makare Engagement

On-SiteSocial Commerce

•  Zappos VIP definitely all about status. It was first launched back in 2008, touting “Free overnight shipping ’til the cows come home.” and “Bragging Rights! Make everyone else jealous, one order at a time.” VIP members are also privy to expedited returns and a separate customer service phone line.•  Recently, they’ve added a gamified layer to their VIP ranking. In addition to the shipping speed upgrade, VIP members now earn badges for signing up, writing reviews and, of course, shopping!•  Are these elements enough to keep people engaged? Clearly Zappos is still in the preliminary building stages of its new gamified system and is enjoying teasing members with promises of more goodies along the way.•  Länk: http://gamification.co/2011/03/08/ugrade-your-status-with-zappos-vip

Tack! @judithwwww.judithwolst.se

Bilder: Flickr cchttp://www.flickr.com/photos/ficken/ http://www.flickr.com/photos/1813744832/in/faves-26100133@N02/ churl/852774508 http://www.flickr.com/photos/ clickflashphotos/3450592233/in/ faves-26100133@N02/

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#GGM11 - Social E-handel + Gamification

by Blog - www.judithwolst.se on May 22, 2011

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#GGM11 - Social E-handel + Gamification — Presentation Transcript