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E-commerce, 3 trender - e|Bazaar 2012
 

E-commerce, 3 trender - e|Bazaar 2012

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Tre framtida trender inom e-handel:

Tre framtida trender inom e-handel:
1) Social Commerce
2) E-handel åt folket
3) Bilden tar fart

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    E-commerce, 3 trender - e|Bazaar 2012 E-commerce, 3 trender - e|Bazaar 2012 Presentation Transcript

    • Framtidsspaning – 3 trender e|Bazaar  23  maj  2012  -­‐  Judith  Wolst    
    • 1)  Social Commerce2)  E-handel åt folket 3)  Bilden tar fart
    • 5/20/12  |  4  
    • Digital Strateg: Sociala Medier,E-handel och Digitala Affärer  
    • 1)  Social Commerce
    • “If  I  had  to   guess,  social   commerce  is  the  next  area  to  really  blow   up”     Mark  Zuckerberg  2010         Flickr  cc:    Unertlkm    
    • hHp://youtu.be/HCbZgEta67E    
    • hHp://www.flowtown.com/blog/who-­‐are-­‐social-­‐gamers    
    • Social  Commerce  =    Adding  a  social  layer  to  retail     Flickr  cc:  Senor  Codo  
    • Bild:  Thomascrampton.com  -­‐  Social@Ogilvy  
    • Flickr  cc:  bfick  
    • hHp://vimeo.com/31029480    
    • Framtid? Flickr  cc:  Nicki  Varkevisser  
    • Viral •  Bjud  in  5  vänner  och  få  fri  frakt.    Engagement •  SäH  ihop  en  oueit  &  få  10%  rabaH  Retention •  ”Like:a”  en  produkt  varje  dag  i  en  vecka  &  få   en  grads  t-­‐shirt.    
    • 2) E-hadel åt folket
    • Flickr  cc:  Paula  Parhla  
    • BLOGGAR•  800.000  bloggar  •  50%  av  unga  kvinnor  läser  bloggar  varje  dag  Källor:  Twingly  &  Svenskar  &  Internet  2011  
    • Flickr  cc:  Nicki  Varkevisser  
    • Flickr  cc:  Slimmer_jimmer  
    • Framtid? Flickr  cc:  Nicki  Varkevisser  
    • 3) Bilden tar fart
    • hHp://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw    
    • Framtid? Flickr  cc:  Nicki  Varkevisser  
    • TACK! Judith Wolst www.judithwolst.se @judithw