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Ad 10 step marketing

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Transcript

  • 1. Derived from an Ad
    10 step marketing plan
    Judith T. Paayas
    MDMBA 070074
  • 2. SUMMARY
    Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body.
    They compete with weight-loss products, and services offering weight-loss modalities.
    Actual market size cannot be inferred.
    Phedra-cut offers a safe, fast way to cut body fat.
    They use print ad and athlete endorsement for advertising.
    Access to product can be determined by a visit to Phedra-cut’s website.
  • 3. The Print Ad
  • 4. The Primary Target Market is…
  • 5. Phedra-cut fulfills needs
    “Your Best Body – EVER!”
  • 6. Competes with other slimming products, institutions and procedures
    Direct competitors
    Bangkok pills, Chinese diet pills
    Indirect competitors
    Aesthetic centers offering surgery: Belo, Calayan, TMC Aesthetics and Wellness Center
    Slimming institutions: Slimmer’s world, Fitness First, Gold’s Gym
    Variables
    Price, accessibility, availability, convenience, speed of delivery of results
  • 7. Address the Gap of burning body fat fast
    For those who want to have a leaner body fast and safe
  • 8. Actual market size is undetermined
    Company
    Competitors
    Consumer
  • 9. The edge of Phedra-cut is speed and results
    Fast action
    Doubled results (in terms of cutting body fat)
    A supplement for best results of a (body) training program
  • 10. Uses print to showcase product endorsed by celebrity athletes
  • 11. Location/Access Point
    Not stated
    Website only
  • 12. Phedra-cut succeeds through niche strategy
    For sports, athletes’ use
  • 13. SUMMARY
    Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body.
    They compete with weight-loss products, and services offering weight-loss modalities.
    Actual market size cannot be inferred.
    Phedra-cut offers a safe, fast way to cut body fat.
    They use print ad and athlete endorsement for advertising.
    Access to product can be determined by a visit to Phedra-cut’s website.
  • 14. Derived from an Ad
    10 step marketing plan
    Judith T. Paayas
    MDMBA 070074