Ad 10 step marketing

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Ad 10 step marketing

  1. 1. Derived from an Ad<br />10 step marketing plan<br />Judith T. Paayas<br />MDMBA 070074<br />
  2. 2. SUMMARY<br />Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body. <br />They compete with weight-loss products, and services offering weight-loss modalities.<br />Actual market size cannot be inferred.<br />Phedra-cut offers a safe, fast way to cut body fat.<br />They use print ad and athlete endorsement for advertising.<br />Access to product can be determined by a visit to Phedra-cut’s website. <br />
  3. 3. The Print Ad<br />
  4. 4. The Primary Target Market is…<br />
  5. 5. Phedra-cut fulfills needs<br />“Your Best Body – EVER!”<br />
  6. 6. Competes with other slimming products, institutions and procedures<br />Direct competitors<br />Bangkok pills, Chinese diet pills <br />Indirect competitors<br />Aesthetic centers offering surgery: Belo, Calayan, TMC Aesthetics and Wellness Center<br />Slimming institutions: Slimmer’s world, Fitness First, Gold’s Gym<br />Variables<br />Price, accessibility, availability, convenience, speed of delivery of results <br />
  7. 7. Address the Gap of burning body fat fast<br />For those who want to have a leaner body fast and safe<br />
  8. 8. Actual market size is undetermined<br />Company<br />Competitors<br />Consumer<br />
  9. 9. The edge of Phedra-cut is speed and results <br />Fast action<br />Doubled results (in terms of cutting body fat)<br />A supplement for best results of a (body) training program <br />
  10. 10. Uses print to showcase product endorsed by celebrity athletes<br />
  11. 11. Location/Access Point<br />Not stated<br />Website only<br />
  12. 12. Phedra-cut succeeds through niche strategy<br />For sports, athletes’ use<br />
  13. 13. SUMMARY<br />Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body. <br />They compete with weight-loss products, and services offering weight-loss modalities.<br />Actual market size cannot be inferred.<br />Phedra-cut offers a safe, fast way to cut body fat.<br />They use print ad and athlete endorsement for advertising.<br />Access to product can be determined by a visit to Phedra-cut’s website. <br />
  14. 14. Derived from an Ad<br />10 step marketing plan<br />Judith T. Paayas<br />MDMBA 070074<br />

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