GENRE
GENRE IS...


A set of codes and conventions used in a media text and
understood by us all

It is particularly important t...
Codes



Codes are the way in which, images, sound and
colour are combined to communicate the style
of the text
Conventions


Conventions are the elements of the text that
are repeated so often that the audience
recognises the style

...
How do we know?


Our culture defines our expectations

  Fear of the dark

  Murder is wrong

  The police solve crimes
How do we tell what a
      genre is?

A genre takes our culturally defined
expectations and represents them in media
texts...
Those codes and
 conventions include..

Iconography (the use of symbols and images)

Themes

Time and place of setting

St...
Repetition



In order for texts in a genre to be recognised,
they need to conform to similar and repeated
codes and conve...
Difference


However, in order for a genre to survive, it
must be different in some way, otherwise the
audience gets bored...
Industry


The industry uses genre to try to guarantee
the success of their products

Actors, directors and styles are a p...
Audience


The audience votes with its feet and so tells
the industry whether or not they like the
genre

Again actors, an...
Moving on


The industry is constantly reinventing itself so
no we have cross genre and hybrid genre

These are texts that...
Thank you



www.cirencester.ac.uk

Go to My Learning > AS Media Studies
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Genre

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An introduction to genre for students of Media Studies

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  • Genre

    1. 1. GENRE
    2. 2. GENRE IS... A set of codes and conventions used in a media text and understood by us all It is particularly important that both producers and audiences agree on these codes and conventions
    3. 3. Codes Codes are the way in which, images, sound and colour are combined to communicate the style of the text
    4. 4. Conventions Conventions are the elements of the text that are repeated so often that the audience recognises the style i.e. a convention of a crime story involves a crime!
    5. 5. How do we know? Our culture defines our expectations Fear of the dark Murder is wrong The police solve crimes
    6. 6. How do we tell what a genre is? A genre takes our culturally defined expectations and represents them in media texts It uses codes and conventions to do that
    7. 7. Those codes and conventions include.. Iconography (the use of symbols and images) Themes Time and place of setting Style of narrative
    8. 8. Repetition In order for texts in a genre to be recognised, they need to conform to similar and repeated codes and conventions
    9. 9. Difference However, in order for a genre to survive, it must be different in some way, otherwise the audience gets bored - this is called genre fatigue
    10. 10. Industry The industry uses genre to try to guarantee the success of their products Actors, directors and styles are a part of that process
    11. 11. Audience The audience votes with its feet and so tells the industry whether or not they like the genre Again actors, and their popularity, are a part of that process
    12. 12. Moving on The industry is constantly reinventing itself so no we have cross genre and hybrid genre These are texts that combine and mix the elements of more than one genre to make a new one - Sci-fi Western
    13. 13. Thank you www.cirencester.ac.uk Go to My Learning > AS Media Studies
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