A. Judhie Setiawan, M.Si Produksi Media Public Relations – Session 2 Fikom, Multimedia Public Relations Universitas Multimedia Nusantara

Proses Public Relations Pengumpulan Fakta Definisi Permasalahan Perencanaan dan Program Aksi dan Komunikasi Evaluasi (Diadaptasi dari Scott M.Cutlip, Allen H. Center dan Glen M. Brown, Effective Public Relations, 9th ed., Prentice Hall, 2004).

Pengumpulan Fakta

Definisi Permasalahan

Perencanaan dan Program

Aksi dan Komunikasi

Evaluasi

(Diadaptasi dari Scott M.Cutlip, Allen H. Center dan Glen M. Brown, Effective Public Relations, 9th ed., Prentice Hall, 2004).

Taktik Komunikasi PR (Smith, 2002;9) Taktik Interpersonal Communication Taktik Media Organisasi Taktik News Media Taktik Advertising & Promotional Media

Taktik Interpersonal Communication

Taktik Media Organisasi

Taktik News Media

Taktik Advertising & Promotional Media

Mengelola Stakeholders Tugas PR: membina hubungan yg baik dengan pihak-pihak yg mempunyai kepentingan melalui suatu proses komunikasi. Pihak-pihak tsb adalah khalayak sasaran kegiatan PR, disebut Stakeholders . Stakeholders adalah kelompok-kelompok yg berada di dalam maupun di luar perusahaan yg mempunyai peranan dalam menentukan keberhasilan perusahaan. Dalam manajemen modern, keberhasilan perusahaan untuk memperoleh kepuasan stakeholders dapat dijadikan indikator keberhasilan perusahaan dalam memperoleh kepercayaan.

Tugas PR: membina hubungan yg baik dengan pihak-pihak yg mempunyai kepentingan melalui suatu proses komunikasi.

Pihak-pihak tsb adalah khalayak sasaran kegiatan PR, disebut Stakeholders .

Stakeholders adalah kelompok-kelompok yg berada di dalam maupun di luar perusahaan yg mempunyai peranan dalam menentukan keberhasilan perusahaan.

Dalam manajemen modern, keberhasilan perusahaan untuk memperoleh kepuasan stakeholders dapat dijadikan indikator keberhasilan perusahaan dalam memperoleh kepercayaan.

Unsur Stakeholders Internal , a.l: Pemegang saham, top management , manajer, karyawan beserta keluarganya. Eksternal , a.l: konsumen, pemasok, penyalur, pesaing, bank, pemerintah, pers/media, komunitas, lembaga swadaya masyarakat.

Internal , a.l: Pemegang saham, top management , manajer, karyawan beserta keluarganya.

Eksternal , a.l: konsumen, pemasok, penyalur, pesaing, bank, pemerintah, pers/media, komunitas, lembaga swadaya masyarakat.

PR ACTIVITIES Media Relations Internal Communications Corporate PR Customer Relations / Marketing PR Investor Relations & Financial Public Relations

Media Relations

Internal Communications

Corporate PR

Customer Relations / Marketing PR

Investor Relations & Financial Public Relations

TAKTIK MEDIA KOMUNIKASI PUBLIC RELATIONS

Media Relations Tactics: Media Kit Test/Sample (New Product Launching) Press Release/News Release Press Tour Press Conference Company Profile Special Event

Tactics:

Media Kit

Test/Sample (New Product Launching)

Press Release/News Release

Press Tour

Press Conference

Company Profile

Special Event

Internal Communications of PR Tactics: Publications; a company policy document, an employee’s handbook (printed, CD, or Online). Online communications; intranet & e-mails. House Journal / Internal Magazines Special events: training, workshop. Annual Report

Tactics:

Publications; a company policy document, an employee’s handbook (printed, CD, or Online).

Online communications; intranet & e-mails.

House Journal / Internal Magazines

Special events: training, workshop.

Annual Report

Corporate Public Relations Tactics: Website, Web Blog, Mailing-list, e-mails. Design & Corporate ID. Annual Report Sponsorships PR-advertising; to repair the reputation of an organization

Tactics:

Website, Web Blog, Mailing-list, e-mails.

Design & Corporate ID.

Annual Report

Sponsorships

PR-advertising; to repair the reputation of an organization

Customer Relations / Marketing PR Tactics: Poster Brosur Katalog Editorial promotions: Competitions, Advertorials. Launch event, Award, Roadshows, Exhibitions. Sample.

Tactics:

Poster

Brosur

Katalog

Editorial promotions: Competitions, Advertorials.

Launch event, Award, Roadshows, Exhibitions.

Sample.

Investor & Financial Relations Tactics: Annual Report. Roadshows of Initial Public Offering (IPO) event. Website & Web blog. Corporate Brochure.

Tactics:

Annual Report.

Roadshows of Initial Public Offering (IPO) event.

Website & Web blog.

Corporate Brochure.

Terima kasih................