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Internet and its interactivity, Integrated Marketing Communications

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  • 1. INTERNET AND ITS INTERACTIVITY Integrated Marketing Communications Marcomm, Fikom, UMB, 2009 Judhie Setiawan
  • 2. Offline or Online
    • Offline ?
    • Online ?
  • 3. Sekarang Era-nya Web 2.0 !
  • 4. Karakteristik WEB 2.0
    • POWER
    • to
    • PEOPLE
  • 5. Online Communications
    • Teknologi Informasi
    • Komunikasi + Teknologi = Teknologi Komunikasi
    • Masyarakat Informasi
  • 6. Go Online !
    • Online Business
    • Online Marketing
  • 7. Online & Mobile Marketing Communications
    • Komunikasi pemasaran dengan memanfaatkan internet. Misal: Direct Mail, Official Web, Online Social Media .
    • Komunikasi pemasaran dengan memanfaatkan mobile media . Misal: SMS Iklan, Mobile Web .
  • 8. Internet ( Online media ) untuk Komunikasi Pemasaran
    • Informative
    • User Friendly
    • Google Friendly
    • Up to date
  • 9. Internet ( Online media ) untuk Komunikasi Pemasaran
    • Iklan banner
  • 10. Internet ( Online media ) untuk Komunikasi Pemasaran
    • Memanfaat kan G o o g l e untuk Iklan
  • 11. Direct @Mail
    • Online targeting
    • Direct Marketing Communications
    • Ex. Product/Service offering through email.
  • 12. Marketing Communications using Short Message Service
    • SMS Iklan.
    • SMS Blast.
    • Contoh: Centro Dept.Store
  • 13. Marketing Communications using Mobile Web
    • Http://mobile.airasia.com
    • Citi Mobile
  • 14. People Cluster Image Build Online C ommunities Photo Credit: http://www.flickr.com/photos/sifah/414239977/
  • 15. Contoh OnLine Communities
    • HTML (Honda Tiger Mailing List)
    • Id-Blackberry
    • Komunitas IPhone
  • 16. Using Online Social Media as Integrated Communications
  • 17. Gabung dengan ‘ online’ Jaringan Sosial
    • Mailing list , Komunitas.
    • Blog
    • Jejaring Sosial
    • Blog Foto
    • Blog Video
    • Micro Blogging
    Personal blog dengan domain sendiri
  • 18. Listen & Talk to Your Customer ! Personal blog dengan domain sendiri
  • 19. Interact ion Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Research Engaging Community Industry Insight Product Development Resourceful Ownership Permanence Social Networks Friendly Helpful Outreach Apps Advertising Core Values Brand Message
  • 20. Studi Kasus – RS Omni Int’l Hospital
    • Komunikasi Pemasaran yang ‘Tidak Terpadu’
    • Un-sinergy tools of PR, HR, & Internet communications .
    • Situasi: Komunikasi Massa, Online Social Media (web 2.0), Krisis Public Relations.
  • 21. Terima kasih........

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