Journalists' Tips For Tagging

Tips for tagging Tips for tagging Jude Mathurine New Media Lab (2009) New Media Lab (2009)

What are TAGS? What are TAGS? • (Meta) tags are keywords that describe online content (article, wiki, picture, sound file, video etc) t t ( ti l iki i t d fil id t ) to search engines like or • What keywords would YOU enter into if y you were looking for your content? • The more relevant tags are, the greater the possibility of a user finding your content (although possibility of a user finding your content (although there are other factors which also play a part in Search Ranking) • All All content put on the internet from photos on Flickr t t t th i t tf h t Fli k to blogs on Blogger needs to be effectively described using tags

Tips for tagging Tips for tagging • Start by noting down what the article, story or piece of content is about in a paragraph is about in a paragraph • Underline all the “keywords” that describe the content • Separate keywords using commas Separate keywords using commas • Don’t use any other punctuation (full stops, exclamations, apostrophes) exclamations apostrophes) • Think of synonyms for popular keywords e.g how else do people refer to the soccer team Orlando Pirates? p p

Tips for tagging Tips for tagging • Don t repeat the same word Don’t repeat the same word • Don’t use capital letters when writing out tags • Don t use small words like is, of, the, that, Don’t use small words like is of the that • Use acronyms AND full text e.g COSATU, Congress of South African Trade Unions South African Trade Unions • Rank the keywords and phrases according to their importance for your site and for the search engines p y g

Good questions, good tags Good questions good tags • Where did story take place e.g johannesburg; y p gj g; • What was the name of the event e.g highway africa; • What words describe what took place e.g. What words describe what took place e.g. conference, disaster; • Who was involved e.g thabo mbeki; o as o ed e g abo be ; • What institutions/companies were involved e.g rhodes university; g y; • What type of content is it e.g photo, video, wiki

Journalists' Tips For Tagging

by Jude Mathurine on Oct 05, 2009

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Journalists’ Tips For Tagging — Presentation Transcript