Constructing and Using Visual Aids A Critique and Iconic Performance of: Clark, Ruth Anne and Christopher Adasiewicz. Speech Communication 101: Course Manual. 2006- 2007 ed. Champaign: Stipes, 1996.

A Critique and Iconic Performance of:

Clark, Ruth Anne and Christopher Adasiewicz. Speech Communication 101: Course Manual. 2006- 2007 ed. Champaign: Stipes, 1996.

The First Type: Thesis and Main Points PowerPoint and this Manual Make Three Claims 1. Thesis slides clarify arguments. 2. Other slides clarify supporting material. 3. “It is not advisable to use visual aids to convey information you do not say in your speech.” (119-122).

PowerPoint and this Manual Make Three Claims

1. Thesis slides clarify arguments.

2. Other slides clarify supporting

material.

3. “It is not advisable to use visual aids

to convey information you do not say in your speech.”

(119-122).

Thesis Slides Obscure Data in Three Ways 1. Create a Hierarchy (Tufte “Rocket”). 2. Assumes everything divisible into 2-3 steps. 3. Uses repetition to overcome obfuscation.

1. Create a Hierarchy (Tufte “Rocket”).

2. Assumes everything divisible into 2-3 steps.

3. Uses repetition to overcome obfuscation.

The Second Type: List “ Slide as an electronic version of poster or overhead.” Then why do we need PP? List Slides: Few bulleted or numbered items “ Usually works well”? Definitional Slides: Acronyms Self evident? Schematics: Simplify the Real World Then told this might be much too hard (122-126)

“ Slide as an electronic version of poster or overhead.”

Then why do we need PP?

List Slides: Few bulleted or numbered items

“ Usually works well”?

Definitional Slides: Acronyms

Self evident?

Schematics: Simplify the Real World

Then told this might be much too hard

(122-126)

The Second Type: Define U ndefined G uess its an acronym H ow does the example slide help (it doesn’t) H yper T ext M arkup L anguage (125)

U ndefined

G uess its an acronym

H ow does the example slide help

(it doesn’t)

H yper

T ext

M arkup

L anguage

(125)

The Second Type: Schematics Schematics should exclude information so it can be unlocked and accessed by the audience. This doesn’t work, and hurts more than it helps. The textbook example uses “standard” PP clipart that is so outdated that it is no longer standard.

Schematics should exclude information so it can be unlocked and accessed by the audience.

This doesn’t work, and hurts more than it helps.

The textbook example uses “standard” PP clipart that is so outdated that it is no longer standard.

The Third Type: Absent

Review PowerPoint and this Manual Make Three Claims 1. Thesis slides clarify arguments. 2. Other slides clarify supporting material. 3. “It is not advisable to use visual aids to convey information you do not say in your speech.” (119-122).

PowerPoint and this Manual Make Three Claims

1. Thesis slides clarify arguments.

2. Other slides clarify supporting

material.

3. “It is not advisable to use visual aids

to convey information you do not say in your speech.”

(119-122).