Profile Deck 2
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Profile Deck 2

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Linkedin Talent Advantage Suite of Services

Linkedin Talent Advantage Suite of Services

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Profile Deck 2 Profile Deck 2 Presentation Transcript

  • Presented to The LinkedIn Breakfast Series February 25, 2009
  • Social vs. Professional Networks
    • Social networks offer tools for casual communication with family & friends
    • Play games
    • Share photos & videos
    • Rate movies and music
    • Providing Status Updates
    • Examples: Facebook, Twitter
    • LinkedIn is a professional network intended to create global business opportunities
    • Maintain business contacts online
    • Get introduced to professionals & service providers
    • Recommend colleagues & check references
    • Conduct research
    • Receive industry news
    • Ask & answer industry questions
    • Find, post or forward jobs
  • Evolution of LinkedIn… Then… Now…
    • 2006
    • 5 Million Users
    • 250 Corporate Customers
    • 0 Enterprise Solutions
    • 250k New Users Per Month
    • Employee size: 45
    • Networking Tool…
    • 2009
    • 36 Million Professionals
    • 900+ Corporate Customers
    • 3 Enterprise Solutions
    • ~2M+ New Users Per Month
    • Employee Size: 370
    • Enterprise Recruiting Solution
  • LinkedIn Talent Advantage is a talent acquisition solution that enables corporate recruiters to reduce their cost of finding and hiring the best talent, fast.
  • LinkedIn Talent Advantage Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail ® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals
  • Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
  • The Advantage of LinkedIn Recruiter
    • Unrestricted Search
    • Access to full profiles across the entire LinkedIn Member Network
    • Don’t be limited by your personal third-degree network
    • Unlimited profile views
    • Direct Access to Candidates
    • Contact LinkedIn Members directly through InMail, whether they are in your personal network or not
    • InMail response rates of 30%
    • Exclusive Productivity & Collaboration Tools
    • Batch movement of prospects through the recruiting process
    • Reduce the time to engage prospects with 1-to-many InMail templates
    • Use Project Folders to share and organize prospects, jobs, search alerts and notes
    • Prevent duplicated efforts through visibility to team activity
    • Data Ownership & Compliance
    • All sourcing activity is owned by, and travels with, the Recruiter license – not personal accounts
    • Built in tracking and reporting supports OFCCP compliance
  • Identify & contact hard-to-find professionals Reduce 3rd party spends & time to hire Collaborate better with your team The Advantage of Using LinkedIn Recruiter for Passive Candidates
  • Attract the best candidates with precise matching and effective viral distribution of job postings
  • Automated Talent Matching
    • Accurate and well-qualified profile data targets jobs to the right professionals
    • A proprietary matching algorithm auto-generates a list of strong candidates for the position
    • An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
  • Unique Experience for Job Seekers
    • Candidates see how they are connected to the company, recruiter, or hiring manager
      • Gain insight into the company
      • Ask questions of existing employees
      • Better prepare for interviews
    • Quick links to company profiles or LinkedIn ® Custom Company Profiles ™ provide relevant insights
  • Powerful Distribution and Referral Hiring
    • Network connections enable effective referral hiring and “super-viral” forwarding
    • Members are notified when there are job openings that are a good fit for professionals they know
    • Referrals are simplified, with packaged messages that can be sent with a single click
  • Fill urgent positions fast with highly targeted direct InMail ® campaigns
  • Targeted, Relevant Contact
    • Your subject line appears on the candidates’ LinkedIn home page for maximum visibility
    • Your message remains in the candidates’ inbox until they act on it (click or clear)*
    • LinkedIn ® Talent Direct ™ open rates reach up to 44%
    *Up to 60 days
  • Develop your employer brand on LinkedIn with dynamic, viewer-aware content
  • Relevant, Engaging Experiences for Candidates
    • Your LinkedIn Custom Company Profile displays content you easily tailor and update
    • Your content dynamically adapts to the viewers, based on their industry, job function, location, etc.
    • Move beyond job listings to convey corporate culture and values
  • Various Modules to Differentiate Your Brand
    • Recruitment messaging appeals to candidates on a personal level
    • Employee spotlights introduce peers of related experience
    • Polling invites interaction and engages your candidates immediately
    • Video clips showcase your corporate culture
    • Recruiter Profiles and Career Page links help interested candidates take action
    Recruitment message Recruiter profiles Employee spotlights Job List & Career page links Interactive Polls Video Clips
  • Position your company as an employer of choice to high value professionals
  • Raise awareness. Get better leads. Land prized recruits. Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.
    • Target professional segments of high quality candidates
    • Improve candidate perception of your brand as an employer of choice
  • Expose Your Company To Relative Candidates
    • Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates
    • Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent
  • Improve Candidate Perception of Your Brand
    • Increase company / brand awareness and image in the minds of passive candidates
    • A less cluttered ad environment ensures your message is seen
      • Stay visible: only 1 advertiser is typically featured per page
      • Limited page graphics make your ad stand out