BUILDING A USABILITY & ANALYTICS TOOLKIT   JUDD LYON, PARTNER/TECHNICAL DIRECTOR, TRIFECTA INTERACTIVE
2
2WHY BOTHER?
3
3PRIORITIZE
4
4HIGHEST PAID PERSON’S OPINION
5
5EXPERIMENT
6
6ASSUMPTIONS
7
7FORMAL > QUICK & DIRTY > NIL
8
8WEB DATA IS DIRTY
9
9ANALYTICS
10
10WHO’S VISITING?WHERE FROM?WHAT ARE THEY DOING?
11
11GOOGLE ANALYTICS
12
12CLICKY
13
13MIXPANEL
14
14CHARTBEAT
15
15KISSMETRICS
16
16A/B TESTING
17
17CHALLENGER vs. CHAMPFIGHT!RINSE & REPEAT
18
18GOOGLE WEBSITE OPTIMIZER
19
19OPTIMIZELY
20
20VISUAL WEBSITE OPTIMIZER
21
21REMOTE USER TESTING
22
22FIND PEOPLE ONLINEASK THEM TO DO STUFFRECORD IT
23
23USERTESTING.COM
24
24USERFLY
25
25TRY MY UI
26
26CLICKTALE
27
27PICK FU
28
28SURVEYS
29
29DO YOU LIKE ME?CIRCLE YES OR NOSPAM AWAY
30
30WUFOO
31
314Q
32
32KISSINSIGHTS
33
33SURVEY MONKEY
34
34DASHBOARDS
35
35APIs + PRETTY CHARTS=HAPPY SUITS
36
36CHART.IO
37
37DUCKSBOARD
38
38LEFTRONIC
39
39SEO/SEM
40
40LET ME GOOGLE THAT FOR YOU
41
41SEOMOZ
42
42RAVEN
43
43UNBOUNCE
44
44SOCIAL MEDIA MONITORING
45
45{INSERT BUZZWORD}
46
46TRACKUR
47
47RADIAN6
48
48SOCIAL MENTION
49
49THINK.   DO.
FIN. QUESTIONS?judd@trifectainteractive.com
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Building a Usability and Analytics Toolkit

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Judd Lyon, Partner/Technical Director at Trifecta Interactive
trifectainteractive.com

Most of us probably agree that getting user feedback is important, yet why do most of our projects go without it? Judd explores
combining techniques and online tools that can help you craft a better user experience and drive improvements to your site or app.

Among the topics covered:

* Web Analytics
* Online Surveys
* Remote User Testing
* A/B Testing
* Search Engine and
* Social Media Tracking
* Reporting Dashboards

Presented 5/10/11 at Refresh Austin.

Published in: Technology, Design
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  • Building a Usability and Analytics Toolkit

    1. 1. BUILDING A USABILITY & ANALYTICS TOOLKIT JUDD LYON, PARTNER/TECHNICAL DIRECTOR, TRIFECTA INTERACTIVE
    2. 2. 2
    3. 3. 2WHY BOTHER?
    4. 4. 3
    5. 5. 3PRIORITIZE
    6. 6. 4
    7. 7. 4HIGHEST PAID PERSON’S OPINION
    8. 8. 5
    9. 9. 5EXPERIMENT
    10. 10. 6
    11. 11. 6ASSUMPTIONS
    12. 12. 7
    13. 13. 7FORMAL > QUICK & DIRTY > NIL
    14. 14. 8
    15. 15. 8WEB DATA IS DIRTY
    16. 16. 9
    17. 17. 9ANALYTICS
    18. 18. 10
    19. 19. 10WHO’S VISITING?WHERE FROM?WHAT ARE THEY DOING?
    20. 20. 11
    21. 21. 11GOOGLE ANALYTICS
    22. 22. 12
    23. 23. 12CLICKY
    24. 24. 13
    25. 25. 13MIXPANEL
    26. 26. 14
    27. 27. 14CHARTBEAT
    28. 28. 15
    29. 29. 15KISSMETRICS
    30. 30. 16
    31. 31. 16A/B TESTING
    32. 32. 17
    33. 33. 17CHALLENGER vs. CHAMPFIGHT!RINSE & REPEAT
    34. 34. 18
    35. 35. 18GOOGLE WEBSITE OPTIMIZER
    36. 36. 19
    37. 37. 19OPTIMIZELY
    38. 38. 20
    39. 39. 20VISUAL WEBSITE OPTIMIZER
    40. 40. 21
    41. 41. 21REMOTE USER TESTING
    42. 42. 22
    43. 43. 22FIND PEOPLE ONLINEASK THEM TO DO STUFFRECORD IT
    44. 44. 23
    45. 45. 23USERTESTING.COM
    46. 46. 24
    47. 47. 24USERFLY
    48. 48. 25
    49. 49. 25TRY MY UI
    50. 50. 26
    51. 51. 26CLICKTALE
    52. 52. 27
    53. 53. 27PICK FU
    54. 54. 28
    55. 55. 28SURVEYS
    56. 56. 29
    57. 57. 29DO YOU LIKE ME?CIRCLE YES OR NOSPAM AWAY
    58. 58. 30
    59. 59. 30WUFOO
    60. 60. 31
    61. 61. 314Q
    62. 62. 32
    63. 63. 32KISSINSIGHTS
    64. 64. 33
    65. 65. 33SURVEY MONKEY
    66. 66. 34
    67. 67. 34DASHBOARDS
    68. 68. 35
    69. 69. 35APIs + PRETTY CHARTS=HAPPY SUITS
    70. 70. 36
    71. 71. 36CHART.IO
    72. 72. 37
    73. 73. 37DUCKSBOARD
    74. 74. 38
    75. 75. 38LEFTRONIC
    76. 76. 39
    77. 77. 39SEO/SEM
    78. 78. 40
    79. 79. 40LET ME GOOGLE THAT FOR YOU
    80. 80. 41
    81. 81. 41SEOMOZ
    82. 82. 42
    83. 83. 42RAVEN
    84. 84. 43
    85. 85. 43UNBOUNCE
    86. 86. 44
    87. 87. 44SOCIAL MEDIA MONITORING
    88. 88. 45
    89. 89. 45{INSERT BUZZWORD}
    90. 90. 46
    91. 91. 46TRACKUR
    92. 92. 47
    93. 93. 47RADIAN6
    94. 94. 48
    95. 95. 48SOCIAL MENTION
    96. 96. 49
    97. 97. 49THINK. DO.
    98. 98. FIN. QUESTIONS?judd@trifectainteractive.com

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