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Wipro Ltd. is today among the top business conglomerates in the world.
With a $ 5 Billion turnover, it has diverse interests ranging from Information Technology to Infrastructure Engineering and Consumer Care.
Wipro has a presence across 50 countries and employee strength of over 94000 employees worldwide from over 50 nationalities.
Wipro Consumer Care and Lighting is today among the top 10 FMCG companies and amongst the Fastest Growing FMCG companies in India.
It has a presence in over 40 countries with over 6500 employees worldwide.
Wipro has 8 production plants in India and 5 overseas. Wipro has also gained from new launches Wipro Safewash, Santoor handwash, Santoor Facewash, Wipro Sanjeevini honey, Wipro Sweet N Healthy.
Growth in Santoor
SANTOOR- THE SECRET OF YOUNGER LOOKING SKIN IN INDIA.
Sandal and Turmeric have been an essential part of the Indian woman’s skin care regimen for centuries. The tradition of Haldiuptans was an integral part of the bride’s wedding preparation- to make her skin look fairer and younger. Chandan was used to enhance a woman’s skin- making it smoother and more beautiful. But these traditional beauty treatments were too long and time-consuming for the busy Indian women to follow on a daily basis. With the passage of time these uptans became rituals reserved only for special occasions. So there was an opportunity to combine these traditional beauty treatments into one convenient form ..............and Wipro did just that.
In 1986, Wipro brought these two traditional ingredients together ........and Santoor was born. Santoor gave the Indian woman, nature’s traditional goodness at a popular price. Targeted at the middle class housewife, Santoor combined the natural goodness of two ingredients that she had grown up with - now for the first time in a convenient soap. Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin. The times changed so did the Indian woman. She was no more the simple housewife who stayed at home and looked after the kids. As the years went by she became more outgoing and career oriented. To keep up with these changing times, Santoor White was launched. Santoor White combined the goodness of two premium ingredients sandal and milk of almonds, thus opening up a whole new market. Santoor now reached out to a whole new urban woman- a woman who excelled in her career as much as she excelled as a mother. It was an image that would now personify every Santoor woman.
Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin. The times changed so did the Indian woman. She was no more the simple housewife who stayed at home and looked after the kids. As the years went by she became more outgoing and career oriented. To keep up with these changing times, Santoor White was launched. Santoor White combined the goodness of two premium ingredients sandal and milk of almonds, thus opening up a whole new market. Santoor now reached out to a whole new urban woman- a woman who excelled in her career as much as she excelled as a mother. It was an image that would now personify every Santoor woman. Through the years, as the brand grew, so did the imagery. The Santoor woman now rubbed shoulders with celebrities Saif Ali Khan and Madhavan in the ads. She had a glamourous career- where she was not only appreciated for her beauty but was acknowledged for her achievements, both in her career as well as a mother. It was an image that not only made Santoor extremely popular in its core market of Andhra Pradesh and Maharashtra it became aspirational for women in newer markets in the north and east of India. As the popularity grew so did its market share. Santoor was now the largest soap in South India. It was also in the three most popular soaps in Maharashtra and Karnataka. Santoor is now exported to 11 countries. Today Santoor is more than just the regular orange soap. It now has a number of exciting new variants- Santoor White, Santoor Glycerine and more recently Santoor Honey and Apricot. Santoor has grown from a traditional south Indian soap to a modern beauty soap that has carried the secret of younger looking skin to more and more women across the country. Santoor is the secret of younger looking skin of a wide range of women of different ages and income groups all across the country.
Santoor Products Santoor talc. Looks Young And Fresh Santoor Handwash: Keeps hands safe and soft Santoor talc was introduced in 1991 as white talc in sandal fragrance, first in AP followed by Maharashtra, Karnataka and Kerala. With the intent of aligning the imagery of Santoor talc with Santoor soap, all-new, trendy packaging, fresh contemporary designs, and new imagery were introduced in 2006. The talc now comes in a tall and stylish container with curves and a convenient flip top cap to suit the customers. The new positioning – ‘Look Young, Feel Young’ also aligns it with Santoor soap. Available in 400 gm, 100 gm, 50 gm and a handy 20 gm, Santoor talc promises the customer a super fine talc that is easily spreadable with an international fragrance from a renowned perfumery house in France – all in a modern, easy to use flip top pack. Santoor Talc still offers women exactly what they want – soft, glowing, younger-looking skin. Santoor Handwash was launched in the year 2006 as a logical extension of the Santoor mother-brand in the modern personal wash category. It is available in three variants, namely- essential oil, extra moisturizing and glycerin & apricot. Santoor handwash is a blend of natural ingredients, sandal and exotic essential oils.The ingredients of Santoor Handwash are designed to offer a double protection. Its unique formulation not only fights germs but has a pH balanced formulation that maintains the softness of the hands. Recently a variant of Santoor Handwash was launched, namely glycerin and apricot. Santoor Handwash is available in 150 ml and 250 ml pump packs and 180 ml, 500 ml, 1 litre and 5 litre refill packs
Santoor Facewash: Makes you look beautiful instantly SANTOOR ENHANCE UV WHITE PHILOSOPHY Santoor Facewash was launched in the year 2004 to offer a modern product to Santoor consumers in urban markets. Later in 2007, the Santoor Facewash was relaunched along with the addition of a Gel variant with improved formulation and superior packaging. Santoor Facewash is available in two variants, namely- Fairness Facewash Gel with premium ingredients like saffron & sandal that have the inherent properties of giving fairness to skin and Fairness MoisturisingFacewash with the goodness of sandal extracts and almond milk. Santoor Facewash deep cleanses and its active ingredient gently nourishes your skin to make you feel fresh & look beautiful instantly. Both variants are available in 50g and 100g pack sizes. September 2009, two new variants of Santoor Facewashwasbeing introduced. One is a Gentle Exfoliating Facewash with Micro beads. The other is a Cleansing Facewash for oily skin. In today’s world we deal with a lot of pollution and stress. We rarely stop and take notice of its effects on our skin. Natural factors like UV rays, pollution, stress and hormonal changes can lead to skin darkening and early ageing. Keeping this in mind and understanding Indian weather conditions, Santoor launches the Santoor Enhance Range of products. The entire range contains unique UV White technology that not only whitens skin from within, but also protects it completely. Double UV filters protect your skin from both UVA and UVB rays to prevent premature ageing due to sun and tanning while a rare combination of Sakura (Japanese flower famous for whitening skin tone), Sandal and Lipo-Vit C work to transform your skin into fairer, luminous and even-toned in just 2 weeks*! RESULTS: Dark spots are reduced and lightened Skin tone is evened out Complexion is luminously fairer and more radiant Skin is protected from further darkening and premature ageing
Wipro's Santoor is largest soap brand in South India
Santoor, the flagship sandalwood soap brand of Wipro Consumer Care and Lighting (WCCL) — the FMCG division of IT major Wipro — has become the largest soap brand in South India. WCCL closed the first quarter with a 29% increase in profit before interest and tax (PBIT) to clock Rs 78.7 crore, against Rs 60.9 crore in the year-ago period.
“Santoor has notched up a market share of 15.1% (value terms) in South India in the first quarter, according to market research agency AC Nielsen’s figures. This was achieved on the back of a strong distribution network and communication in rural areas,” president of WCCL, Santoor continues to be the third largest soap brand with a 7.5% value market share in the first quarter of fiscal 2009-10.
The household business — including soaps, baby products and lighting — grew 14%. This was powered by an 18% growth in Santoor, a 30% growth in ayurvedic-soap Chandrika and home lighting also saw some surge in business. WCCL’s business contributed 9% to total revenue and 7% to the PBIT for the April-June quarter. The institutional segment, which accounts for 18% of WCCL’s business, remained damp.
The FMCG division’s operating margins increased from 11.9% to 14.4% in the first quarter. “Our margins have grown because we have managed to hold on to prices inspite of competitive pressures. Besides improving cost structures, our raw material purchases have been at the lowest market prices. We had also deferred investment to re-launch several Unza products, internationally, which will show up in the second-quarter figures,” MrAgarwal, added.
WCCL, which acquired Singapore-based personal care company Unza Holdings in 2007, has witnessed 13% growth from this entity. Vietnam drove growth for Unza, with a 45% rise, while China and Indonesia also reported robust figures. Malaysia and Singapore, which has seen a 3-6% contraction in GDP, witnessed muted growth.