Otm 2013 c13_e-15-gittoes-derek-otm-product-strategy
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Otm 2013 c13_e-15-gittoes-derek-otm-product-strategy

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  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. Oracle TransportationManagement ProductStrategyDerek GittoesVice President, Logistics Product StrategyJanuary 2013
  • 3. Program Agenda  Current State  Target Markets  Product Road Map  Customer Engagement  Q&A3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. Current State4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. Why Transportation Matters to Oracle?  Large & growing software market  Transportation supports many other processes  Strategy – Acquire G-Log  Best-of-breed product  Domain expertise – Ongoing investment & product expansion5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Ongoing Innovation 11 releases in past 7 years Transportation Fleet Customs Cooperative Management Management Routing 5.5 5.5.3 6.0 6.1 6.3 Transportation Global Trade Business Management, Intelligence Trade Compliance7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7. Oracle Positioned as a Magic Quadrant Leader Magic Quadrant for Transportation Management Systems “Reducing freight costs continues to be the prime motivation for investing in a TMS; however, securing capacity and improving overall freight efficiency are becoming equally strong motivations.” Link to Gartner MQ reportGartner “Magic Quadrant for Transportation Management Systems” by C. Dwight Klappich, August 23, 2012. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. TheGartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner researchpublications consist of the opinions of Gartners research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.particular purpose.
  • 8. Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012-2016 Link to Gartner ReportSource: Gartner’s: “Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012-2016,” September 24, 2012, By Chad Eschinger, C. Dwight Klappich 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Target Markets11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. Product Strategy Objectives Where do we go from here?  Objective: – Global market share leader by revenue  Software Markets – Transportation Management – Fleet Management – Global Trade Management12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. Product Strategy Objectives Market Share Growth Strategy • New geographic & industry Markets markets • New business processes Processes • Innovative technologies Technology13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. Target Geographic Markets Expand beyond North America and Western Europe  Global projects – Western Europe & North America based companies with global networks  Emerging geographic markets – Growing customer base in Brazil, Mexico, India, Japan, China, Russia, Middle East14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. OTM’s Expanding Global Presence Europe Middle East & Africa Asia Pacific  Belgium  Egypt  Australia  France  Saudi Arabia  China  Finland  South Africa  Hong Kong  Germany  Turkey  India  Ireland  United Arab Emirates  Japan  Italy  Singapore South & Central America  Netherlands  Taiwan  Argentina  Russia  Thailand  Brazil  Spain  Columbia  Sweden  Mexico  United Kingdom15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. Target Industries Industrial Automotive Consumer Retail & Logistics Manufacturing Goods Distribution Providers Aerospace & Natural Oil & Gas High-Tech Life Sciences Defense Resources16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. Target Processes & Technology Business Processes Technology  Strategic & Tactical Planning  Mobile  Shipment Optimization  Information Discovery  Rate Management  In-Memory Databases  Fleet Management  Import Management  Preferential Trade Programs  Business Intelligence17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. Product Road Map18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. Strategic & Tactical Planning Solution Overview Solution Overview Use Cases – Tactical what-if planning – Strategic scenario analysis Source data from OTM as basis for scenarios (e.g., rates, itineraries) Analyze and compare scenarios using OBIEE based dashboards & metrics Execute results in OTM 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. Strategic & Tactical Planning Supply Chain Risk Management Scenario Analysis Network Disruptions – Hurricane, earthquake, port closures, etc Freight Cost Changes – Fuel cost changes, service provider rate changes Service Provider Risk Management – Add/remove service providers, change commitment allocations, service level changes Supplier/Vendor Risk Management – Change source of supply for given items / orders 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. Strategic & Tactical Planning Network Design Scenario Analysis Network Route Evaluation – Use strategic analysis to design operational network – Implement network configuration in OTM – Examples  Determine top 2 or 3 paths through network for each lane  Identify capacity requirements by carrier, equipment, facility Sustainability Evaluation – Determine current sustainability impact and derive strategies to minimize 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 20. Transportation Sourcing Enhancement Areas  Rate Management – Single interface for rate maintenance – Update any component of an existing rate, including accessorial charges – Mass updates (add/modify/delete), – Store / track changes – Business Intelligence: history and trends  Mode and Rate Extensions  Contract management  Bid analysis22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 21. Planning & Optimization Enhancement Areas  Multi-Tier Networks – Order priorities – Staged-planning – Partial-order planning  Load & Ship Unit Optimization – Tight packing – Split pallets as fillers – Order priorities – Weight distribution through layers – Lane-based capacity overrides23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. Mobile Applications Product Strategy  Take advantage of mobile devices to provide on-the-go interaction with OTM  Target operational users and trading partners  Simplicity, ease-of-use, speed of interaction are key  Develop a device-independent approach that still provides a native application experience24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 23. Mobile Applications Enhancement Areas  Appointment scheduling – View / change appointments  Additional mapping capabilities – Shipment routes in addition to stops  Proof of delivery – Support signature capture  Enhanced querying capabilities – Watch/unwatch shipments via the desktop  Support for more configuration – Configure and extend the mobile screens – APIs for connectivity to other mobile apps25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 24. Fleet Management Road Map Highlights  Fleet Planning – Static Route Enhancements  More Flexibility  Region-based definition, Key Stop, etc – Multi-Equipment Shipments  Doubles, Triples – Slip-seating (truck shared between drivers) – Fleet-aware shipment planning – Hours of Service (HOS) model flexibility  Dedicated fleet enhancements  Fleet Actuals – Record driver route, truck metering (fuel consumed, odometer), hard braking/rapid acceleration events26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 25. Fleet Management Road Map Highlights  Decision Control Center (DCC) – Map and DCC interactivity – Multiple “child” detail tabs on DCC – Map-based drag-drop, selection, etc  User Experience – More drag-and-drop – drag stops, multi-object, drag to Gantt chart view – Improved search abilities – Improve automated assignment  Reporting and Business Intelligence – Fleet-specific KPIs, reports  Mobile App – Fleet / driver activities27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 26. Maps & External Distance Engines Overview  Packaged integration for key distance engine providers: – ALK Technologies  PC*Miler, PC*Miler Worldwide, PC*Miler Streets, PC*Miler Rail – Rand McNally  MileMaker  Packaged integration to Oracle eLocation – Mapping, street-level routes, turn-by-turn directions28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 27. Maps & External Distance Engines Enhancement Areas  Web service integration to support maps from industry leaders – Nokia (Navteq) – ALK Technologies  Additional map content & functionality – Real time traffic – Historic traffic patterns – Real time fuel prices  Expand eLocation to include additional geographic regions (e.g., Eastern Europe, Middle East & Africa, Asia)29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 28. Oracle Global Trade Management Anywhere-to-Anywhere Classify Screen Execute File / Report Audit Global Trade Management Global Trade Management Trade Compliance Customs Management • Content Management • Trade Control Determination • Customs Policy Management • Master Data Management • Compliance Policy Management • Shipment Consolidation • Product Classification • License Management • Customs Filing (AES Filing in US) • Restricted/Sanction Screening • ITAR Compliance • Customs Document Management30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 29. Oracle Global Trade Management Product Road Map Overview GTM 6.3.x GTM 6.3.x Import Process Support & Usability Special Duty Programs & Trade Finance Future Product Direction Global Trade Analytics• Trade Content Expansion • Trade Preference Programs • Free Trade Agreements* • Import/Export Regulations • Bonded Warehouse • Supplier Solicitation • Special Economic Zones • FTA Qualification & Rules of Origin• Import Process & Usability • Duty Drawback Management • Product Classification Workbench • Fusion Integrations • Single-level Bill of Materials • Trade Finance* • Tax, LCM, Sourcing • Enhanced Classification Research • Letters of Credit/Open Accounts • Wire Transfer process • Supply Chain Security• Customs Management • Invoice Matching/Reconciliation • AEO (EU) • Partial PO Consolidation • C-TPAT (US) • Expanded Filing Partnerships (US/EU) • Landed Cost Planning • Import Entry Workbench • Sourcing workbench • GTI: Carrier/Broker Scorecards • ALC vs. ELC reconciliation• Document Management • Canned Document templates • Document Management • Document consolidation/grouping • Integration to UCM (Recordkeeping)• Global Trade Intelligence** New Modules 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 30. Global Trade Intelligence Solution Overview Solution Overview Trade Analytics Dashboard Manage Trade Metrics – Export Metrics – Import Metrics Broker/Carrier Scorecards Integrated Trade & Transportation Business Intelligence 32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 31. Import Process Enhancements Solution Overview Solution Overview Import Product Classification – Customs Bill of Materials (BOM): classification codes & duty rates by component Import Global Trade Content – Automatic upload of regulations by country – Duty rate management Document Management – Receive ASN, BOL, Packing List, CI data and/or documents inbound from external feeder systems – Inbound ASN data to create Customs Shipments 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 32. Customs Entry Solution Overview Solution Overview Customs Entry Workbench – View all Entries by Type, Status, etc. – Workflow & Notification for data required Manage Customs Entries – Build Customs entry data from multiple documents/sources – Manage Customs Entry Packet Customs Filings – 3rd party filing partners – Customs brokers 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 33. Landed Cost Planning Solution Overview Solution Overview Manage Landed Cost Model – Define landed cost components for items Cost model – Customs duties & taxes – Estimate transportation costs Estimate total landed cost – Ad-Hoc/Scenario Analysis – Purchase Order & Customs Shipment ERP integration 35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 34. Special Duty Programs Solution Overview Solution Overview Manage Special Programs – Manage Temporary Imports by Program – FIFO Execution – Link Temporary Imports to Related Exports – Manage export deadlines Manage Duty Drawback – Manage drawback flags on import items – Link Export items to related Import entry & duties – Identify drawback opportunities from historical data 36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 35. Customer Engagement37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 36. Enhancement Requests (ER)  We want your feedback!  Log ERs via Oracle Support – Refer to note 727897.1  It makes a difference – >200 ERs addressed in 6.338 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 37. Customer Advisory Board August 2012 Meeting Attendees IKEA39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Not all CAB members listed
  • 38. OTM/GTM Customer Advisory Board Strategic Road Map Advisors  Purpose – Opportunity to play a defining role in the product’s directions and enhancements – Oracle Development to gain feedback on the product’s breadth, depth, and usability – END RESULT – Build a better product  Membership – Nomination process – contact your Oracle account manager – Reference requirements – Active participation required40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 39. Q&A41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 40. Safe Harbor Statement  The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 41. 43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 42. 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.