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The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
The Lounge on Lexington
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The Lounge on Lexington

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An exclusive social community for the Baruch College class of 2014. Photos, Blogs, Chat, Discussions, Video - a preview of the college for prospective freshmen.

An exclusive social community for the Baruch College class of 2014. Photos, Blogs, Chat, Discussions, Video - a preview of the college for prospective freshmen.

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  • Millenials are those born between 1983-1994, Generation Z is 1995-2009 Source: http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html
  • Possible segue into watching “What to do with your Envelope” ?
  • Can add more metrics Note that 220 members are signed up as of 3/24
  • Transcript

    • 1. The Lounge on Lexington Social media as a catalyst for community growth and involvement within the incoming Fall 2010 class
    • 2. Lounge on Lex: Origins
      • Social media is the language of “Millenials” and “Generation Z”
      • Young people are taking ownership of their communication
        • Active v. Passive
        • College choice is no different
      • Reach influencers and high performers
      • Competition among our peers compels Baruch to enact and maintain a strong social media presence
    • 3. Lounge on Lex: An essential piece of our recruitment expansion
      • Looking to Long Island, Westchester & Rockland counties, Southern CT, and NJ for the most accomplished and promising talent
      • Improving branding and extending perceptions of Baruch College
      • Complements our in-person visits, web presence, and printed materials
    • 4. Our own, branded URL Discussions Photos Videos Chat Groups Blogs Breaking news and/or Features
    • 5. “ At-a-Glance” update of latest activity Music playlist (fitting with Lounge theme) Introducing President-Elect Wallerstein
    • 6. Content is King
      • Compelling, exciting media platforms depend on consistently updated content
      • Discussions
        • Student hosts are available during most hrs to answer questions, encourage participation
      • Videos, Photos
        • Supplied by both Baruch staff and incoming students
      • Contests (e.g. photo caption, raffle at yield events)
    • 7. Discussions
    • 8. Photos
    • 9. Videos
    • 10. Newsletter (delivered weekly) Builds awareness of activity on the Lounge Important event reminders
    • 11. Measuring Success
      • Multi-year effort to personalize student experiences at Baruch
      • Improvement in yield
      • Freshmen satisfaction survey
    • 12. Next Steps
      • Deposit Day: May 1, 2010
      • Transitioning from an Accepted Students Community to a Baruch Campus Community
      • Planning for Spring 2011
    • 13. Lounge on Lex Team
      • Project lead: Jubin Kwon
      • Staff Manager/Liason: Kelly Sutton-Skinner
      • Student Hosts: Clemente Diaz, Caroline Fernandez, Steve Guttbinder, Rita Meoli, Cameron Mo, Jason Ng, La-Toya Niles
      • Executive Leadership: Dr. Ben Corpus, Jimmy Jung

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