The Lounge on Lexington Social media as a catalyst for community growth and involvement within the incoming Fall 2010 class
Lounge on Lex: Origins <ul><li>Social media is the language of “Millenials” and “Generation Z” </li></ul><ul><li>Young peo...
Lounge on Lex: An essential piece of our recruitment expansion <ul><li>Looking to Long Island, Westchester & Rockland coun...
Our own, branded URL Discussions Photos Videos Chat Groups Blogs Breaking news and/or Features
“ At-a-Glance” update of latest activity Music playlist (fitting with Lounge theme) Introducing President-Elect Wallerstein
Content is King <ul><li>Compelling, exciting media platforms depend on consistently updated content </li></ul><ul><li>Disc...
Discussions
Photos
Videos
Newsletter (delivered weekly) Builds awareness of activity on the Lounge Important event reminders
Measuring Success <ul><li>Multi-year effort to personalize student experiences at Baruch </li></ul><ul><li>Improvement in ...
Next Steps <ul><li>Deposit Day: May 1, 2010 </li></ul><ul><li>Transitioning from an Accepted Students Community to a Baruc...
Lounge on Lex Team <ul><li>Project lead: Jubin Kwon </li></ul><ul><li>Staff Manager/Liason: Kelly Sutton-Skinner </li></ul...
Upcoming SlideShare
Loading in...5
×

The Lounge on Lexington

699

Published on

An exclusive social community for the Baruch College class of 2014. Photos, Blogs, Chat, Discussions, Video - a preview of the college for prospective freshmen.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
699
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Millenials are those born between 1983-1994, Generation Z is 1995-2009 Source: http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html
  • Possible segue into watching “What to do with your Envelope” ?
  • Can add more metrics Note that 220 members are signed up as of 3/24
  • The Lounge on Lexington

    1. 1. The Lounge on Lexington Social media as a catalyst for community growth and involvement within the incoming Fall 2010 class
    2. 2. Lounge on Lex: Origins <ul><li>Social media is the language of “Millenials” and “Generation Z” </li></ul><ul><li>Young people are taking ownership of their communication </li></ul><ul><ul><li>Active v. Passive </li></ul></ul><ul><ul><li>College choice is no different </li></ul></ul><ul><li>Reach influencers and high performers </li></ul><ul><li>Competition among our peers compels Baruch to enact and maintain a strong social media presence </li></ul>
    3. 3. Lounge on Lex: An essential piece of our recruitment expansion <ul><li>Looking to Long Island, Westchester & Rockland counties, Southern CT, and NJ for the most accomplished and promising talent </li></ul><ul><li>Improving branding and extending perceptions of Baruch College </li></ul><ul><li>Complements our in-person visits, web presence, and printed materials </li></ul>
    4. 4. Our own, branded URL Discussions Photos Videos Chat Groups Blogs Breaking news and/or Features
    5. 5. “ At-a-Glance” update of latest activity Music playlist (fitting with Lounge theme) Introducing President-Elect Wallerstein
    6. 6. Content is King <ul><li>Compelling, exciting media platforms depend on consistently updated content </li></ul><ul><li>Discussions </li></ul><ul><ul><li>Student hosts are available during most hrs to answer questions, encourage participation </li></ul></ul><ul><li>Videos, Photos </li></ul><ul><ul><li>Supplied by both Baruch staff and incoming students </li></ul></ul><ul><li>Contests (e.g. photo caption, raffle at yield events) </li></ul>
    7. 7. Discussions
    8. 8. Photos
    9. 9. Videos
    10. 10. Newsletter (delivered weekly) Builds awareness of activity on the Lounge Important event reminders
    11. 11. Measuring Success <ul><li>Multi-year effort to personalize student experiences at Baruch </li></ul><ul><li>Improvement in yield </li></ul><ul><li>Freshmen satisfaction survey </li></ul>
    12. 12. Next Steps <ul><li>Deposit Day: May 1, 2010 </li></ul><ul><li>Transitioning from an Accepted Students Community to a Baruch Campus Community </li></ul><ul><li>Planning for Spring 2011 </li></ul>
    13. 13. Lounge on Lex Team <ul><li>Project lead: Jubin Kwon </li></ul><ul><li>Staff Manager/Liason: Kelly Sutton-Skinner </li></ul><ul><li>Student Hosts: Clemente Diaz, Caroline Fernandez, Steve Guttbinder, Rita Meoli, Cameron Mo, Jason Ng, La-Toya Niles </li></ul><ul><li>Executive Leadership: Dr. Ben Corpus, Jimmy Jung </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×