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www.informatm.com          ©Confidential<br />1<br />Make better business decisions<br />
Does connected TV democratise content?<br />Giles Cottle<br />Principal Analyst <br />Informa Telecoms & Media<br />IBC, 1...
www.informatm.com          ©Confidential<br />3<br />Even the TV industry thinks that disintermediation of broadcasters an...
www.informatm.com          ©Confidential<br />4<br />The unstoppable rise of the TV manufacturers?<br />Biggest connected ...
www.informatm.com          ©Confidential<br />5<br />3 reasons TV manufacturers may not rule the content ecosystem<br />HT...
www.informatm.com          ©Confidential<br />6<br />So what happens next?<br />5 predictions/key points<br />
#1: Disintermediation will not be that easy to pull off<br />Disintermediation checklist:<br /><ul><li>CAPEX
Consumer brand
Marketing capabilities
EPG positioning
Ad sales capabilities
Billing/payments
Multiscreen capabilities
UI expertise
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Does Connected TV democratise content?

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Transcript of "Does Connected TV democratise content?"

  1. 1. www.informatm.com ©Confidential<br />1<br />Make better business decisions<br />
  2. 2. Does connected TV democratise content?<br />Giles Cottle<br />Principal Analyst <br />Informa Telecoms & Media<br />IBC, 10th September 2011<br />
  3. 3. www.informatm.com ©Confidential<br />3<br />Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years<br />
  4. 4. www.informatm.com ©Confidential<br />4<br />The unstoppable rise of the TV manufacturers?<br />Biggest connected TV winners: TV manufacturers<br />Biggest losers: operators<br />
  5. 5. www.informatm.com ©Confidential<br />5<br />3 reasons TV manufacturers may not rule the content ecosystem<br />HTML5 on the TV will weaken the hold that the device manufacturers have on the screen<br />
  6. 6. www.informatm.com ©Confidential<br />6<br />So what happens next?<br />5 predictions/key points<br />
  7. 7. #1: Disintermediation will not be that easy to pull off<br />Disintermediation checklist:<br /><ul><li>CAPEX
  8. 8. Consumer brand
  9. 9. Marketing capabilities
  10. 10. EPG positioning
  11. 11. Ad sales capabilities
  12. 12. Billing/payments
  13. 13. Multiscreen capabilities
  14. 14. UI expertise
  15. 15. Content curation</li></ul>www.informatm.com ©Confidential<br />7<br />
  16. 16. www.informatm.com ©Confidential<br />8<br />#2: Broadcasters will become primarily promoters, not schedulers<br />
  17. 17. www.informatm.com ©Confidential<br />9<br />#3 The “disintermediated” will use connected devices too<br />DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)<br />
  18. 18. www.informatm.com ©Confidential<br />10<br />#4: The rise of “smart lean-back viewing”<br />Smart <br />recs.<br />Less effort<br />More effort<br />
  19. 19. www.informatm.com ©Confidential<br />11<br />#5: The big screen will get dumb(er)<br />
  20. 20. Thank you<br />Giles Cottle<br />Principal Analyst <br />Informa Telecoms & Media<br />giles.cottle@informa.com <br />@gilescottle<br />
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