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YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG
<ul><li>1. What do people want from a newspaper in the 21st Century? 2.  Where is the money? 3.  How do we get there? </li...
 
INNOVATION
FROM MEDIA COMPANIES TO  INFORMATION ENGINES , FROM READERS TO  AUDIENCES ,  FROM AUDIENCES TO  COMMUNITIES
‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’    2004   2006   2007   2008    2009
NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO  FROM HERE?
1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by  focusin...
Paper will stay. It will  NEVER  die, but the Business Model  and Content Proposition has  CHANGED
I AM NOT WORRIED ABOUT  THE FUTURE 1
I AM WORRIED ABOUT  THE PRESENT 2
I AM NOT WORRIED ABOUT  THE FUTURE OF NEWSPAPERS 3
I AM WORRIED ABOUT  THE FUTURE OF JOURNALISM 4
WHAT WORRIES ME IS FRONT PAGES   LIKE THIS ONE
 
 
 
 
 
 
 
'He died a while ago. He remained for so long a walking human shell.'  Michael Jackson Died Twenty Years Ago              ...
 
 
 
 
 
 
 
 
 
 
 
INNOVATION
WHAT WORRIES ME IS NEWSROOMS  LIKE THESE
 
 
 
What do people want from a newspapers in the 21st Century? INNOVATION
LIPSTICK ON A  PIG
IN AN AGE OF SCRAPPY MESSAGES AND INFORMATION SATURATION – THEY WANT EDITORIAL CRITERIA IT’S ABOUT   EDITORS INNOVATION
FROM JOURNALIST TO JOURN ANALYST INNOVATION
SHOULD NEWSPAPER BE IN THE  BREAKING NEWS  BUSINESS? INNOVATION
NO MORE  PAPER OF RECORD  OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION
WE HAVE TO KILL THE   MULTI-SECTION AMERICAN NEWSPAPER MODEL INNOVATION
FROM 100 % FORMULA TO 80/ 20  – 20/ 80 Innovation Formula INNOVATION
FROM NEWSPAPERS  TO NEWS ZINES DAILY NEWS MAGAZINES INNOVATION
LESS YESTERDAY,   MORE TODAY & TOMORROW INNOVATION
THE BIGGEST CHALLENGE TO OUR INDUSTRY IS CREATING THE  NEW NARRATIVES  OF THE DIGITAL WORLD COMPELLING NEW GRAMMARS  AND U...
3 CASE STUDIES   1 FROM A DEVELOPING NATION 2 FROM MATURE HIGHLY COMPETITIVE MARKETS INNOVATION
CORREIO* <ul><li>FOCUS ON WHAT ABC1 AUDIENCES NEED </li></ul><ul><li>BERLINER, 32 PAGES, FULL COLOUR, ACCORDION  </li></ul...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>RESULTS: </li></ul><ul><li>Correio de Bahia y-o-y TRIPLED </li></ul>
TURNAROUND RESULTS IN 1 YEAR.   CIRCULATION TRIPLED CIRCULATION CORREIO vs COMPETITOR
TURNAROUND RESULTS IN 1 YEAR.   ADVERTISING GREW 9% % CHANGE 2008-2009
2007 2008 2009 TURNAROUND RESULTS IN 1 YEAR.   LOSSES CUT IN HALF EARNINGS (R$)
LIBERATION <ul><li>RELAUNCHED SEPTEMBER 2009 </li></ul><ul><li>GRAPHIC REDESIGN THAT LEAD TO CONTENT CHANGES </li></ul><ul...
 
 
 
 
 
 
THE “HANDS ISSUE” INNOVATION
BBC THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
THE “HANDS ISSUE”
<ul><li>RESULTS: </li></ul><ul><li>Liberation m-o-m UP 12% </li></ul>
TURNAROUND RESULTS IN 3 MONTHS <ul><li>CIRCULATION UP OVER 12% (INITIAL OBJECTIVE: 5% INCREASE)  </li></ul><ul><li>DESPITE...
i <ul><li>“ JOURNALISM CAVIAR” </li></ul><ul><li>POST INTERNET NEWSPAPER  </li></ul><ul><li>MICRO-TABLOID </li></ul><ul><l...
INNOVATION
INNOVATION
INNOVATION
 
NEW GOVERNMENT PROGRAMME ANNOUNCED AT 7 PM A 9-PAGE COVER STORY  DONE ON DEADLINE  BY 7 JOUR ANALYSTS   WITH THE HARD NEWS...
 
 
 
 
 
 
 
 
 
 
 
 
www.m.ionline.pt
NEW INTEGRATED NEWSROOM
NEW INTEGRATED NEWSROOM
57 NEW INTEGRATED NEWSROOM
58 NEW INTEGRATED NEWSROOM
<ul><li>RESULTS: </li></ul><ul><li>'i' 6-month run UP 16% </li></ul>
LAUNCH RESULTS IN 3 MONTHS.  CIRCULATION HALF OF ESTABLISHED COMPETITORS 22% OF i READERS DID NOT READ NEWSPAPERS BEFORE C...
<ul><li>Martim Figuereido  Publisher + Editor ‘i’ </li></ul><ul><li>Andrew Jaspan  Director, Innovation </li></ul><ul><li>...
Where is the Money? INNOVATION
We need to take the word “ Paper ”  out of NewsPaper INNOVATION
Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION
Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION
Less Circulation  + Revenue   CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark
LET’S BE HONEST: OUR NEWS WEBSITES DO NOT WORK. DESIGNED WITH A PRINT MINDSET. THEY DO NOT MAKE MONEY. READERS ARE FICKLE ...
THE QUESTION IS NOT  “TO CHARGE OR  NOT TO CHARGE?”
THE QUESTION IS  “HOW TO CHARGE?”
OPEN NEED NOT MEAN  FREE
RUPERT MURDOCH, ALMOST 20 YEARS AGO
RUPERT MURDOCH, ALMOST 20 YEARS AGO
RUPERT MURDOCH, ALMOST 20 YEARS AGO
We agree that the  biggest blunder  the Newspaper has made in the past 50 years was to  give it all for free  online;  but...
You cannot  close  doors that are  open INNOVATION
INNOVATION VALUE  EQUATION
WHO, WHAT, WHERE, WHEN – COMMODITY –  FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM -  PAID
PEOPLE WILL PAY  FOR WHAT THEY  VALUE
BACK TO  BASICS
DEBATE MUST MOVE ON TO WHAT WILL MY READERS  PAY FOR?
WHAT MADE US GREAT IN THE PAST WILL MAKE US GREAT IN THE  FUTURE
PEOPLE WILL PAY FOR ORIGINAL STORYTELLING INFORMED COMMENT ANALYTICAL OPINION
PEOPLE WILL PAY FOR THEIR PASSIONS SCHOOL REPORTING CRIME REPORTING MEDICAL REPORTING MONEY REPORTING RELATIONSHIP REPORTI...
<ul><ul><ul><ul><ul><li>NO MORE PORTALS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR ...
<ul><ul><ul><ul><ul><li>'If news is important, it will  find me ' </li></ul></ul></ul></ul></ul>
<ul><ul><ul><ul><ul><li>FROM FREE TO FEE  THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter s...
REGARDLESS OF THE MODEL YOU ADOPT,  MAKE IT A  HYBRID
LET’S RE-INVENT  OUR NEWS WEBSITES AND NOT JUST CHANGE, IMPROVE, REDESIGN OR UPDATE THEM INNOVATION
FREEMIUM   NEWS MATRIX PROTOTYPE A PROTOTYPE ON HOW TO RE-INVENT THE NEWS WEBSITE SO READERS WILL PAY
 
How do we get there? INNOVATION
5 PENDING  RE VOLUTIONS IN NEWSPAPER COMPANIES 1.  RE -invent content 2.  RE -organise newsrooms & management  3.  RE -des...
PAPER  VERSUS  ONLINE  A FALSE DICHOTOMY
A MONO-MEDIA NEVER GENERATES  A MULTIMEDIA
NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
INTERNET  IS THE ONLY  MULTIMEDIA
THEREFORE,  ONLY  FROM AN INTERNET BASE  CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
ON LINE TRADITIONAL  PRINT-CENTRIC  NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
THE NEW  ONLINE-CENTRIC  NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
ONLINE JOURNALISTS: FROM OUTSIDERS TO INSIDERS INNOVATION THE NEW “ONLINE-CENTRIC” NEWS ORGANIZATIONS
BBC INNOVATION
BBC INNOVATION
NO   MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE  iPOD
INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES +CONTENT AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE N...
NEWSROOM INTEGRATION  NOT FROM BRANDS,  MEDIA OR PLATTFORMS BUT FROM CONTENT AND  AUDIENCES INNOVATION
SORRY BUT  COOPERATION IS NOT INTEGRATION INNOVATION
INTEGRATION OF NEWSROOMS AND BOARDROOMS ARE EITHER  RADICAL  OR IT WILL NEVER HAPPEN
 
AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO P...
ONE   DIGITAL KITCHEN  SEVERAL   MEDIA RESTAURANTS
 
 
Sojormedia  (Portugal)
 
What do Readers  Say? HARRIS-INNOVATION READERSHIP SURVEY
<ul><li>Douglas Griffen  </li></ul><ul><li>HARRIS-INNOVATION  </li></ul><ul><li>DIRECTOR OF ADVANCED STRATEGY LAB </li></ul>
2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>8,081 adults </li></ul><ul><ul><li>US: 2,848 respons...
2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>Sources of news and information TODAY as well as you...
2009 Harris Poll on Newspaper Readership for INNOVATION Media What are your sources for news and information today? Table ...
2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE Y...
2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE Y...
2009 Harris Poll on Newspaper Readership for INNOVATION Media How would you assess the credibility of newspapers today (th...
2009 Harris Poll on Newspaper Readership for INNOVATION Media Indicate how important, in your life and community, each of ...
2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>We are increasingly affected by national and world e...
2009 Harris Poll on Newspaper Readership for INNOVATION Media What causes some people NOT to want to read a newspaper on a...
2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>No one has time for anything…put that issue aside </...
2009 Harris Poll on Newspaper Readership for INNOVATION Media What can newspapers and their associated sites do to better ...
2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>The truth, the whole truth and nothing but the truth...
SO INSTEAD OF INNOVATION
INNOVATE! INNOVATION
THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM,  BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BU...
innovate  or die
YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG
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Transcript of "WAN-IFRA 2009 INNOVATION MEDIA CONSULTING"

  1. 2. YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG
  2. 3. <ul><li>1. What do people want from a newspaper in the 21st Century? 2. Where is the money? 3. How do we get there? </li></ul>INNOVATION
  3. 5. INNOVATION
  4. 6. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES
  5. 7. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008 2009
  6. 8. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?
  7. 9. 1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by focusing on ‘profit audiences’
  8. 10. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED
  9. 11. I AM NOT WORRIED ABOUT THE FUTURE 1
  10. 12. I AM WORRIED ABOUT THE PRESENT 2
  11. 13. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3
  12. 14. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4
  13. 15. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE
  14. 23. 'He died a while ago. He remained for so long a walking human shell.' Michael Jackson Died Twenty Years Ago                                                                                                                                                                                                              
  15. 35. INNOVATION
  16. 36. WHAT WORRIES ME IS NEWSROOMS LIKE THESE
  17. 40. What do people want from a newspapers in the 21st Century? INNOVATION
  18. 41. LIPSTICK ON A PIG
  19. 42. IN AN AGE OF SCRAPPY MESSAGES AND INFORMATION SATURATION – THEY WANT EDITORIAL CRITERIA IT’S ABOUT EDITORS INNOVATION
  20. 43. FROM JOURNALIST TO JOURN ANALYST INNOVATION
  21. 44. SHOULD NEWSPAPER BE IN THE BREAKING NEWS BUSINESS? INNOVATION
  22. 45. NO MORE PAPER OF RECORD OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION
  23. 46. WE HAVE TO KILL THE MULTI-SECTION AMERICAN NEWSPAPER MODEL INNOVATION
  24. 47. FROM 100 % FORMULA TO 80/ 20 – 20/ 80 Innovation Formula INNOVATION
  25. 48. FROM NEWSPAPERS TO NEWS ZINES DAILY NEWS MAGAZINES INNOVATION
  26. 49. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION
  27. 50. THE BIGGEST CHALLENGE TO OUR INDUSTRY IS CREATING THE NEW NARRATIVES OF THE DIGITAL WORLD COMPELLING NEW GRAMMARS AND UNIQUE JOURNALISM ALWAYS SELLS INNOVATION
  28. 51. 3 CASE STUDIES 1 FROM A DEVELOPING NATION 2 FROM MATURE HIGHLY COMPETITIVE MARKETS INNOVATION
  29. 52. CORREIO* <ul><li>FOCUS ON WHAT ABC1 AUDIENCES NEED </li></ul><ul><li>BERLINER, 32 PAGES, FULL COLOUR, ACCORDION </li></ul><ul><li>4 SECTIONS: </li></ul><ul><li>24 HORAS (QUICK READ) </li></ul><ul><li>MAIS (IN DEPTH REPORTS) </li></ul><ul><li>VIDA (LIFESTYLE) </li></ul><ul><li>ESPORTE (SPORTS) </li></ul>
  30. 67.
  31. 68.
  32. 69.
  33. 70.
  34. 71. <ul><li>RESULTS: </li></ul><ul><li>Correio de Bahia y-o-y TRIPLED </li></ul>
  35. 72. TURNAROUND RESULTS IN 1 YEAR. CIRCULATION TRIPLED CIRCULATION CORREIO vs COMPETITOR
  36. 73. TURNAROUND RESULTS IN 1 YEAR. ADVERTISING GREW 9% % CHANGE 2008-2009
  37. 74. 2007 2008 2009 TURNAROUND RESULTS IN 1 YEAR. LOSSES CUT IN HALF EARNINGS (R$)
  38. 75. LIBERATION <ul><li>RELAUNCHED SEPTEMBER 2009 </li></ul><ul><li>GRAPHIC REDESIGN THAT LEAD TO CONTENT CHANGES </li></ul><ul><li>LAUNCHED A PAID PREVIEW PDF VERSION ON WEB </li></ul><ul><li>WORKING CURRENTLY ON NEW NEWSROOM WORKFLOW </li></ul>
  39. 82. THE “HANDS ISSUE” INNOVATION
  40. 83. BBC THE “HANDS ISSUE”
  41. 84. THE “HANDS ISSUE”
  42. 85. THE “HANDS ISSUE”
  43. 86. THE “HANDS ISSUE”
  44. 87. THE “HANDS ISSUE”
  45. 88. THE “HANDS ISSUE”
  46. 89. THE “HANDS ISSUE”
  47. 90. THE “HANDS ISSUE”
  48. 91. THE “HANDS ISSUE”
  49. 92. <ul><li>RESULTS: </li></ul><ul><li>Liberation m-o-m UP 12% </li></ul>
  50. 93. TURNAROUND RESULTS IN 3 MONTHS <ul><li>CIRCULATION UP OVER 12% (INITIAL OBJECTIVE: 5% INCREASE) </li></ul><ul><li>DESPITE FINANCIAL CRISIS </li></ul><ul><li>EXPECT BREAK-EVEN IN 2010, </li></ul><ul><li>FROM A 7 MILLION € LOSS IN 2007 </li></ul>
  51. 94. i <ul><li>“ JOURNALISM CAVIAR” </li></ul><ul><li>POST INTERNET NEWSPAPER </li></ul><ul><li>MICRO-TABLOID </li></ul><ul><li>56 FULL COLOR PAGE, STAPLED </li></ul><ul><li>STORIES, STORIES, STORIES </li></ul><ul><li>THE i-POD NEWSPAPER </li></ul>BEST EUROPEAN NEWSPAPER 2009
  52. 95.
  53. 96.
  54. 97.
  55. 98.
  56. 99.
  57. 100.
  58. 101.
  59. 102.
  60. 103.
  61. 104.
  62. 105.
  63. 106.
  64. 107.
  65. 108.
  66. 109.
  67. 110.
  68. 111.
  69. 112.
  70. 113.
  71. 114. INNOVATION
  72. 115. INNOVATION
  73. 116. INNOVATION
  74. 118. NEW GOVERNMENT PROGRAMME ANNOUNCED AT 7 PM A 9-PAGE COVER STORY DONE ON DEADLINE BY 7 JOUR ANALYSTS WITH THE HARD NEWS AND FACTS THE OPINION OF THE EXPERTS ALL THE NUMBERS AND CHARTS GRAPHICALY RATED (LEFT TO RIGHT) AND EXPLAINING HOW THIS WILL AFFECT YOU
  75. 131.
  76. 132. www.m.ionline.pt
  77. 133. NEW INTEGRATED NEWSROOM
  78. 134. NEW INTEGRATED NEWSROOM
  79. 135. 57 NEW INTEGRATED NEWSROOM
  80. 136. 58 NEW INTEGRATED NEWSROOM
  81. 137. <ul><li>RESULTS: </li></ul><ul><li>'i' 6-month run UP 16% </li></ul>
  82. 138. LAUNCH RESULTS IN 3 MONTHS. CIRCULATION HALF OF ESTABLISHED COMPETITORS 22% OF i READERS DID NOT READ NEWSPAPERS BEFORE CIRCULATION i DN PÚBLICO
  83. 139. <ul><li>Martim Figuereido Publisher + Editor ‘i’ </li></ul><ul><li>Andrew Jaspan Director, Innovation </li></ul><ul><li>Former Editor at </li></ul><ul><li>The Scotsman </li></ul><ul><li>The Observer </li></ul><ul><li>The Age </li></ul>
  84. 140. Where is the Money? INNOVATION
  85. 141. We need to take the word “ Paper ” out of NewsPaper INNOVATION
  86. 142. Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION
  87. 143. Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION
  88. 144. Less Circulation + Revenue CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark
  89. 145. LET’S BE HONEST: OUR NEWS WEBSITES DO NOT WORK. DESIGNED WITH A PRINT MINDSET. THEY DO NOT MAKE MONEY. READERS ARE FICKLE AND ALL OF US DO THE SAME INNOVATION
  90. 146. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”
  91. 147. THE QUESTION IS “HOW TO CHARGE?”
  92. 148. OPEN NEED NOT MEAN FREE
  93. 149. RUPERT MURDOCH, ALMOST 20 YEARS AGO
  94. 150. RUPERT MURDOCH, ALMOST 20 YEARS AGO
  95. 151. RUPERT MURDOCH, ALMOST 20 YEARS AGO
  96. 152. We agree that the biggest blunder the Newspaper has made in the past 50 years was to give it all for free online; but … INNOVATION
  97. 153. You cannot close doors that are open INNOVATION
  98. 154. INNOVATION VALUE EQUATION
  99. 155. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID
  100. 156. PEOPLE WILL PAY FOR WHAT THEY VALUE
  101. 157. BACK TO BASICS
  102. 158. DEBATE MUST MOVE ON TO WHAT WILL MY READERS PAY FOR?
  103. 159. WHAT MADE US GREAT IN THE PAST WILL MAKE US GREAT IN THE FUTURE
  104. 160. PEOPLE WILL PAY FOR ORIGINAL STORYTELLING INFORMED COMMENT ANALYTICAL OPINION
  105. 161. PEOPLE WILL PAY FOR THEIR PASSIONS SCHOOL REPORTING CRIME REPORTING MEDICAL REPORTING MONEY REPORTING RELATIONSHIP REPORTING
  106. 162. <ul><ul><ul><ul><ul><li>NO MORE PORTALS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR THEM TO COME TO YOU </li></ul></ul></ul></ul></ul>
  107. 163. <ul><ul><ul><ul><ul><li>'If news is important, it will find me ' </li></ul></ul></ul></ul></ul>
  108. 164. <ul><ul><ul><ul><ul><li>FROM FREE TO FEE THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter system </li></ul></ul></ul><ul><ul><ul><li>Membership </li></ul></ul></ul><ul><ul><ul><li>FreeMium </li></ul></ul></ul>
  109. 165. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID
  110. 166. LET’S RE-INVENT OUR NEWS WEBSITES AND NOT JUST CHANGE, IMPROVE, REDESIGN OR UPDATE THEM INNOVATION
  111. 167. FREEMIUM NEWS MATRIX PROTOTYPE A PROTOTYPE ON HOW TO RE-INVENT THE NEWS WEBSITE SO READERS WILL PAY
  112. 169. How do we get there? INNOVATION
  113. 170. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models
  114. 171. PAPER VERSUS ONLINE A FALSE DICHOTOMY
  115. 172. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA
  116. 173. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
  117. 174. INTERNET IS THE ONLY MULTIMEDIA
  118. 175. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
  119. 176. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
  120. 177. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
  121. 178. ONLINE JOURNALISTS: FROM OUTSIDERS TO INSIDERS INNOVATION THE NEW “ONLINE-CENTRIC” NEWS ORGANIZATIONS
  122. 179. BBC INNOVATION
  123. 180. BBC INNOVATION
  124. 181. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD
  125. 182. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES +CONTENT AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM
  126. 183. NEWSROOM INTEGRATION NOT FROM BRANDS, MEDIA OR PLATTFORMS BUT FROM CONTENT AND AUDIENCES INNOVATION
  127. 184. SORRY BUT COOPERATION IS NOT INTEGRATION INNOVATION
  128. 185. INTEGRATION OF NEWSROOMS AND BOARDROOMS ARE EITHER RADICAL OR IT WILL NEVER HAPPEN
  129. 187. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASSIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT
  130. 188. ONE DIGITAL KITCHEN SEVERAL MEDIA RESTAURANTS
  131. 191. Sojormedia (Portugal)
  132. 193. What do Readers Say? HARRIS-INNOVATION READERSHIP SURVEY
  133. 194. <ul><li>Douglas Griffen </li></ul><ul><li>HARRIS-INNOVATION </li></ul><ul><li>DIRECTOR OF ADVANCED STRATEGY LAB </li></ul>
  134. 195. 2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>8,081 adults </li></ul><ul><ul><li>US: 2,848 responses (aged 21 and older) </li></ul></ul><ul><ul><li>Great Britain: 1,071 responses (aged 16 and older) </li></ul></ul><ul><ul><li>Spain: 1,007 responses (aged 16 and older) </li></ul></ul><ul><ul><li>Germany: 1,107 responses (aged 16 and older) </li></ul></ul><ul><ul><li>France: 1,021 responses (aged 16 and older) </li></ul></ul><ul><ul><li>Italy: 1,027 responses (aged 18 and older) </li></ul></ul><ul><li>Significant demographic breakdown available </li></ul>A special Harris Poll on Newspaper Readership was conducted in January 2009 for INNOVATION MEDIA and the 2009 WAN Conference:
  135. 196. 2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>Sources of news and information TODAY as well as your sources of news and information in FIVE YEARS </li></ul><ul><li>Assessing the CREDIBILITY of newspapers today </li></ul><ul><li>The most important ROLES for newspapers/sites today </li></ul><ul><li>Why people NOT READING on a regular basis </li></ul><ul><li>What newspapers/sites can do IN THE FUTURE </li></ul>A series of key questions about news and information sources, trends And the changing role of newspaper readership were posed: A summary of the Harris Poll tables will be provided at end of session
  136. 197. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What are your sources for news and information today? Table note: 2009 poll/2007 poll     United States Great Britain France Italy Spain Germany Europe % % % % % % % TV Network News 26/25 32/36 30/29 30/30 31/22 26/28 30/29 Online news and information 22/18 18/14 17/17 21/22 17/18 18/16 18/17 Cable network news 14/14 2/2 2/9 7/5 3/7 9/7 5/6 Radio 10/12 17/16 21/20 11/11 14/16 1618 16/16 Major Daily Newspapers 10/12 6/6 9/7 7/6 11/13 12/13 9/10 Local community newspapers 7/8 5/6 5/3 6/7 3/3 5/4 5/5 National Daily Newspapers 4/3 11/11 6/6 10/8 12/12 5/5 9/9 Magazines 4/4 4/3 7/5 5/5 4/4 5/5 5/4 School & work newsletters 1/1 1/1 2/1 1/1 2/1 1/1 1/1
  137. 198. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE YEARS? Table note: source five years from now/source today (2009)     United States Great Britain France Italy Spain Germany Europe % % % % % % % TV Network News 23/26 29/32 27/30 24/30 25/31 25/26 26/30 Online news and information 33/22 27/18 25/17 30/21 27/17 25/18 26/18 Cable network news 14/14 5/2 3/2 9/7 3/7 6/9 6/5 Radio 9/14 14/17 18/21 9/11 13/14 14/16 14/16 Major Daily Newspapers 7/10 5/6 7/9 6/7 9/11 11/12 7/9 Local Community Newspapers 5/7 4/5 4/5 5/6 3/3 5/5 4/5 National Daily Newspapers 3/4 9/11 6/6 9/10 10/12 5/5 8/9 Magazines 3/4 4/3 7/6 5/4 4/3 5/4 5/4 School and work newsletters 1/1 1/1 2/2 1/1 2/2 1/1 1/1
  138. 199. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE YEARS? Table note: source five years from now/source today (2009)     United States Great Britain France Italy Spain Germany Europe % % % % % % % Online news and information sites: via computer (A) 26/19 Online news and information sites: via computer (B) 7/3 Combined Online (A+B) 33/22 27/18 25/17 30/21 27/17 25/18 26/18 TV Network News 23/26 29/32 27/30 24/30 25/31 25/26 26/30 National/Daily/Local Newspapers 14/21 17/22 17/19 20/23 21/26 20/22 19/22 Radio 9/14 14/17 18/21 9/11 13/14 14/16 14/16 Cable network news 14/14 5/2 3/2 9/7 3/7 6/9 6/5 Magazines 3/4 4/3 7/6 5/4 4/3 5/4 5/4 School and work newsletters 1/1 1/1 2/2 1/1 2/2 1/1 1/1
  139. 200. 2009 Harris Poll on Newspaper Readership for INNOVATION Media How would you assess the credibility of newspapers today (those that you are familiar with) on an index of 0 to 100 (no credibility to complete credibility): … so the question is: are we still relevant, and why aren’t you reading? Table note: 2009 poll/2007 poll   United States Great Britain France Italy Spain Germany Europe % % % % % % % Mean Credibility 59/57 48/50 64/58 48/52 57/59 66/67 57/58
  140. 201. 2009 Harris Poll on Newspaper Readership for INNOVATION Media Indicate how important, in your life and community, each of the following roles are for a newspaper and its associated online news sites (2009/2007):   TOPLINE:Very Important/Somewhat Important United States Great Britain France Italy Spain Germany Europe % % % % % % % Provide news and information about events in your local region and community 90/88 88/79 95/85 90/93 93/83 90/84 91/85 Provide news and information about events in your country 90/87 89/84 97/95 93/95 93/92 92/90 93/91 Provide news and information about events in the world 89/86 89/84 96/92 93/94 94/90 91/87 92/92 Hold public officials accountable for what they do 89/84 85/82 92/81 83/79 89/74 87/80 87/79 Report the news as quickly as possible 86/84 88/82 93/83 90/82 93/92 89/79 91/83 Provide news and information you can use in your daily life 87/83 87/80 92/77 88/81 94/87 90/82 90/81 Provide news and information that’s interesting to know 83/81 88/79 92/87 88/89 94/91 90/80 91/85 Provide news and information you need to decide how to vote 83/79 78/61 72/69 76/60 78/63 81/72 78/65 Point out problems that need to be solved 83/79 85/80 94/84 91/91 93/92 88/83 90/86 Protect the public from abuses of power 84/78 85/82 92/83 89/85 90/90 89/83 89/85 Help society to solve its problems 60/56 73/61 82/69 85/71 91/86 80/66 82/70
  141. 202. 2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>We are increasingly affected by national and world events, newspapers have an opportunity to help us better understand the global issues and impacts; </li></ul><ul><li>Newspapers as ‘watch-dogs’…create a context for what matters, see the issues, hold others accountable </li></ul><ul><li>Relevancy matters: provide news and information that is interesting to know and that you can use in daily life </li></ul><ul><li>We don’t necessarily expect newspapers to ‘change the world’, but certainly to help us better ‘see the world’ </li></ul>The POLL suggests that newspapers and their associated sites are viewed as extremely important in our lives and communities:
  142. 203. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What causes some people NOT to want to read a newspaper on a regular basis? Table note: 2009 poll/2007 poll   United States Great Britain France Italy Spain Germany Europe % % % % % % % Lack of time to read the newspaper 55/58 53/52 48/57 66/50 47/44 45/56 57/52 Easier to go online for news and information 58/55 50/40 61/55 61/52 55/45 51/38 55/46 Biased or too narrow of a viewpoint in its reporting 49/50 52/54 31/43 4749 33/54 30/30 39/45 Not viewed as a credible or trustworthy source of news and information 37/38 50/52 13/22 49/39 31/35 26/29 34/35 Poor quality of reporting and writing 33/32 33/32 9/11 19/20 15/17 21/22 20/20 Cost of the newspaper 42/30 34/30 61/53 32/31 38/28 55/55 44/40 Not writing or reporting on topics that are personally relevant 26/27 23/29 14/31 14/13 26/23 22/21 20/23 Not providing enough information about local news, people and events 23/21 16/21 13/12 18/18 14/15 18/16 16/16 Not visual enough, not interesting or compelling from a design and formal standpoint 17/17 10/15 27/27 16/22 20/19 27/29 20/23 Something else 10/10 11/10 9/9 9/9 17/23 16/16 12/13
  143. 204. 2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>No one has time for anything…put that issue aside </li></ul><ul><li>For many, going online is easier…but you are also in that business </li></ul><ul><li>There are tangible areas to address: </li></ul><ul><ul><li>Removing bias/narrowness (what you stand for) </li></ul></ul><ul><ul><li>Raise the quality of writing (tell a good story) </li></ul></ul><ul><ul><li>Write on issues of relevance (simplify my life) </li></ul></ul><ul><ul><li>The balance of words/design (visual matters) </li></ul></ul><ul><ul><li>I care globally, I live locally (connect me with my community) </li></ul></ul>There are far more positives about readership in the future
  144. 205. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What can newspapers and their associated sites do to better represent the issues in their communities in the future?   United States Great Britain France Italy Spain Germany Europe 2007 % % % % % 2009 Ensure that all points of view are fairly represented in key issues occurring in the community 65 59/58 57/64 69/68 61/65 55/57 60/62 Provide more research and findings on key issues occurring in the community 44 35/39 36/37 39/39 49/50 27/34 37/39 Raise the quality of writing and analysis on the key issues occurring in the community 43 40/40 30/35 35/43 35/41 54/52 39/42 Better integration of the newspaper and its associated online sites for more in-depth coverage and links on key issues in the community 36 31/33 38/32 39/47 33/39 37/37 35/38 Allow for more ‘citizen journalism’ that publishes citizen stories and opinion 30 27/31 36/37 45/40 35/40 30/31 30/36 Provide more interactive reader and audience forums for debate on key community issues 26 23/24 26/29 27/33 30/42 23/25 26/31 Take stronger stands on key issues occurring in the community and say what the newspaper feels is the right outcome or direction 20 25/30 19/19 42/33 37/41 34/38 31/32
  145. 206. 2009 Harris Poll on Newspaper Readership for INNOVATION Media <ul><li>The truth, the whole truth and nothing but the truth. Never has credibility, objectivity and clarity mattered more; </li></ul><ul><li>Deeper investigative reporting. We need to go below the surface to understand and communicate the issues of our time; </li></ul><ul><li>Improve the quality of your writing, reporting and storytelling. Readers want to be engaged. Connect them with your quality; </li></ul><ul><li>In a crisis of confidence, good news matters. You can provide a spark of optimism, of good will, of balance. Help us see the hope; </li></ul><ul><li>Put some boundaries around sensationalism. The need for information and guidance is high. Don’t let get distracted by the side-shows; </li></ul><ul><li>Differentiate and engage me. Life is colorful and accessible. You should be too. Be clear about what you stand for and what makes you different; </li></ul><ul><li>Find out what’s relevant to me and my community. We relate globally but we live locally. Ask me, interact with me. You can be my social and community media of choice. You be the content I rely on. </li></ul>A few final observations from the editor’s corner…4000+open comments
  146. 207. SO INSTEAD OF INNOVATION
  147. 208. INNOVATE! INNOVATION
  148. 209. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS
  149. 210. innovate or die
  150. 211. YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG
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