0
ONE DAY WITH INNOVATION the Future of Newspapers and the  Newspapers of the Future SYDNEY 2009 INNOVATION
INNOVATION
VISION FROM MEDIA COMPANIES TO INFORMATION ENGINES  STRATEGY INTEGRATED NEWSROOMS  AND MULTIMEDIA DESKS
<ul><li>Core Business:  Newspapers & Magazines </li></ul><ul><li>Offices:  United States, United Kingdom, Spain, Latin Ame...
‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’  2004   2006   2007   2008
 
 
 
SOME RECENT CLIENTS
SOME RECENT CLIENTS
SOME RECENT CLIENTS
FROM MEDIA COMPANIES TO  INFORMATION ENGINES , FROM READERS TO  AUDIENCES ,  FROM AUDIENCES TO  COMMUNITIES
 
 
INNOVATION
WHEN WILL WE GET RID OF  THE ELEPHANTS?
S O U L
S ensuous
O mnipresent
U nique
L ight
S O U L
Respect Love
Respect Love
Respect Love
Respect Love
NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO  FROM HERE?
1. Exit 2. Sold or Be Taken Over 3. Bleed a death of a 1,000 cuts 4. Re-Invent the Business by  focusing on ‘profit audien...
APPLE  - MARVEL They did it They Re-Invented themselves
Paper will stay. It will  NEVER  die, but the Business Model  and Content Proposition has  CHANGED
I AM NOT WORRIED ABOUT  THE FUTURE 1
I AM WORRIED ABOUT  THE PRESENT 2
I AM NOT WORRIED ABOUT  THE FUTURE OF NEWSPAPERS 3
I AM WORRIED ABOUT  THE FUTURE OF JOURNALISM 4
WHAT WORRIES ME IS FRONT PAGES   LIKE THIS ONE
 
 
INNOVATION
NEWSROOMS  LIKE THESE
 
 
 
HOW TO KILL A NEWSPAPER <ul><li>IN 20 EASY WAYS  </li></ul>
<ul><li>1 </li></ul><ul><li>BE DULL & BORING </li></ul>
<ul><li>2 </li></ul><ul><li>CHANGE SLOWLY </li></ul>
<ul><li>3 </li></ul><ul><li>PUBLISH YESTERDAY’S NEWS  </li></ul>
<ul><li>4 </li></ul><ul><li>DON’T TAKE RISKS </li></ul>
<ul><li>5 </li></ul><ul><li>EXPECT DIFFERENT RESULTS BY DOING THE SAME THINGS </li></ul>
<ul><li>6 </li></ul><ul><li>INSULT YOUR READERS </li></ul>
<ul><li>7 </li></ul><ul><li>LIE TO ADVERTISERS </li></ul>
<ul><li>8 </li></ul><ul><li>PLEASE POLITICIANS </li></ul>
<ul><li>9 </li></ul><ul><li>COVER BUILDINGS </li></ul>
<ul><li>10 </li></ul><ul><li>DON’T INTERACT WITH YOUR AUDIENCE </li></ul>
<ul><li>11 </li></ul><ul><li>PRINT BADLY </li></ul>
<ul><li>12 </li></ul><ul><li>PRINT POOR COLOR </li></ul>
<ul><li>13 </li></ul><ul><li>WRITE LONG </li></ul>
<ul><li>14 </li></ul><ul><li>DON’T CARE ABOUT DESIGN </li></ul>
<ul><li>15 </li></ul><ul><li>DON’T HIRE TALENT </li></ul>
<ul><li>16 </li></ul><ul><li>DON’T FIRE BAD EDITORS & MANAGERS </li></ul>
<ul><li>17 </li></ul><ul><li>PAY BADLY </li></ul>
<ul><li>18 </li></ul><ul><li>DON’T INNOVATE </li></ul>
<ul><li>19 </li></ul><ul><li>MILK THE CASH COW </li></ul>
<ul><li>20 </li></ul><ul><li>EXPECT MIRACLES </li></ul>
HOW TO  REINVENT   NEWSPAPERS?
<ul><li>TRY  WILD  IDEAS </li></ul>
<ul><li>BE  different </li></ul>
<ul><li>SHAKE  THINGS UP </li></ul>
“ RAISE HELL  AND  SELL NEWSPAPERS ”
<ul><li>MAKE READERS  SMILE </li></ul>
<ul><li>TELL GREAT  STORIES </li></ul>
<ul><li>BE  HYPER -LOCAL </li></ul>
<ul><li>INTEGRATE   OR  DIE </li></ul>
<ul><li>SHOW , DON’T TELL </li></ul>
<ul><li>GRAPHICS </li></ul><ul><li>GRAPHICS </li></ul><ul><li>GRAPHICS </li></ul>
<ul><li>TALENT </li></ul><ul><li>TALENT </li></ul><ul><li>TALENT </li></ul>
<ul><li>JOURNALISM </li></ul><ul><li>JOURNALISM </li></ul><ul><li>JOURNALISM </li></ul>
THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM,  BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BU...
5 PENDING  RE VOLUTIONS IN NEWSPAPER COMPANIES 1.  RE -invent content 2.  RE -organise newsrooms & management  3.  RE -des...
INNOVATIONS IN CONTENT & FORMAT
LIPSTICK ON A  PIG
IT’S ABOUT   EDITORS INNOVATION
FROM JOURNALIST TO JOURN ANALYST INNOVATION
80/ 20  – 20/ 80 Innovation Formula INNOVATION
FROM NEWSPAPERS  TO NEWS ZINES INNOVATION
LESS YESTERDAY,   MORE TODAY & TOMORROW INNOVATION
 
 
 
 
 
 
 
 
<ul><li>JOURNALISM GOLD </li></ul><ul><li>BEYOND THE NEWS </li></ul><ul><li>MICR0-TABLOID </li></ul><ul><li>56 PAGES FULL ...
 
<ul><li>A PROTOTYPE FOR A NEW KIND OF  HIGH-QUALITY  NEWSPAPER </li></ul>
PROTOTYPING  THE FUTURE B E R M E R  INNOVATION
NEWS  CAVIAR B E R M E R  INNOVATION
JOURNALISM  CAVIAR B E R M E R  INNOVATION
30 /30 LESS OF  MORE MORE  OF LESS B E R M E R  INNOVATION
30 /30 A DAILY GRAPHIC  THE ECONOMIST  B E R M E R  INNOVATION
A POCKET  NEWSZINE  DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY...
B E R M E R  INNOVATION
HANDY B E R M E R  INNOVATION
EASY B E R M E R  INNOVATION
NEWSY B E R M E R  INNOVATION
COMPELLING B E R M E R  INNOVATION
TWO  ENTRIES B E R M E R  INNOVATION
SHORT B E R M E R  INNOVATION
DEEP B E R M E R  INNOVATION
ANALYTIC B E R M E R  INNOVATION
PPUNCHY B E R M E R  INNOVATION
SHARP B E R M E R  INNOVATION
AN ADVERTISER’S DREAM B E R M E R  INNOVATION
THE FORMAT OF  THE FUTURE IS  30 30 B E R M E R  INNOVATION
YOUNGER B E R M E R  INNOVATION
DIFFERENT B E R M E R  INNOVATION
END  PART 1
INNOVATION IN  NEWSROOMS
PAPER  VERSUS  ONLINE,  A FALSE DICHOTOMY
BEYOND NEWSPRINT O GLOBO
BEYOND NEWSPRINT AND  FROM NEWSPRINT?
YES BEYOND NEWSPRINT?
NO AND  FROM NEWSPRINT?
A MONO-MEDIA NEVER GENERATES  A MULTIMEDIA
NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
INTERNET  IS THE ONLY  MULTIMEDIA
THEREFORE,  ONLY  FROM AN INTERNET BASE  CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
ON LINE TRADITIONAL  PRINT-CENTRIC  NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
THE NEW  ONLINE-CENTRIC  NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
NO   MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE  iPOD
PRINCIPLES OF  INTEGRATION 10
INTEGRATION  IS NOT A STRATEGY  TO  SAVE MONEY 1
INTEGRATION IS A STRATEGY TO  INVEST IN GROWTH AND DEVELOPMENT 2
CO-OPERATION  IS NEEDED BUT NOT SUFFICIENT ENOUGH TO INTEGRATE 3
The New York Times
INTEGRATION BEGINS WITH  TOP MANAGEMENT 4
SYNERGIES BEGIN  WITH DAILY PLANNING AT THE  SUPERDESK 5
RADAR  IS THE NUCLEUS OF INTEGRATION  6
ARCHITECTURE, CMS AND NEW WORKFLOWS ARE THE  TROJAN HORSES  FOR INTEGRATION 7
THE ONLY MULTIMEDIA DIRECTOR IS THE  NEWSROOM EDITOR 8
INTEGRATION AFECTS EVERYONE: MANAGEMENT AND NEWS STAFF 9
ONLINE FIRST  PRINT SECOND 10
SIX MODELS  FOR INTEGRATION AND DISINTEGRATION
INTEGRATION  FROM PAPER  EL PAIS 1
El Pais  (España)
<ul><li>EL PAIS </li></ul><ul><li>RESULTS </li></ul><ul><li>LOWER CIRCULATION,  </li></ul><ul><li>LESS ONLINE TRAFFIC AND ...
TECHNOLOGICAL INTEGRATION  THE DAILY TELEGRAPH 2
Daily Telegraph  (UK)
MAINTAINS THE  ONLINE GHETTO
<ul><li>THE DAILY TELEGRAPH </li></ul><ul><li>RESULTS </li></ul><ul><li>LESS PAPER SALES </li></ul><ul><li>MORE ONLINE TRA...
INTEGRATION BY MACRO-SECTIONS  THE GUARDIAN 3
 
The Guardian  (UK)
The Guardian  (UK)
INTEGRATION  BASED ON AUDIENCES BBC 4
AUDIENCES  ARE THE NUCLEI  OF MULTIMEDIA INTEGRATION
BBC RESULTS MORE TRAFFIC ONLINE AND OFFLINE, WITH “AUDIENCES FIRST” STRATEGY
INTEGRATION  FROM INTERNET  BLOOMBERG 5
Bloomberg  (USA)
Text Bloomberg  (USA)
BLOOMBERG RESULTS THEY MAKE MONEY, WORK IN REAL TIME, PAY VERY WELL AND ARE WORLD LEADERS
“ PURE DIGITAL”MEDIA LAINFORMACION.COM 6
 
NEWS STAFF: 35  25 JOURNALISTS + 10 DEVELOPERS +  ROBOTS FOR NEWS
FALSE INTEGRATIONS CLARIN, EL MUNDO,  LE FIGARO, LE MONDE, REPUBBLICA, RINGIER, THE NEW YORK TIMES, THE WASHINGTON POST...
INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM A...
HOW? THROUGH THE  TOTAL INTEGRATION  OF NEWSROOMS AND MANAGEMENT  STARTING  FROM THE INTERNET  BY AUDIENCES, BY MEDIA AND ...
TRADITIONAL ORGANIZATION  Editorial/ Programming Finance Admin HR IT Legal TV Production Marketing Ad sales Editorial Prin...
MULTI-MEDIA INTEGRATED STRATEGY <ul><li>MONITOR   </li></ul>
<ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
<ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
<ul><li>MONITOR  </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul><ul><li>INTERACT </li></ul>MULTI-MEDIA INT...
<ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul><ul><li>INTERACT </li></ul><ul><li>MONETIZE...
 
 
INTEGRATION OF MANAGEMENT VIA TECHNOLOGY  CADENA CAPRILES
 
 
 
TROJAN HORSES FOR INTEGRATION NEW ARCHITECTURE NEW CMS AND NEW MULTIMEDIA WORKFLOWS
“ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”
 
INFOGRAFIA PHOTO INFOGRAPHICS WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE T...
INFOGRAFIA AGENCIAS BLOGS-COMENTARIOS ONLINE RRPP-FUENTES REPORTEROS INFORMACION INPUT CREACION AUDIO-VIDEO LOGISTICS ASSI...
AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO P...
 
 
 
 
Sojormedia  (Portugal)
 
END  PART 2
INNOVATION IN  CONTENT & PLATFORMS
<ul><ul><ul><li>VIDEO  DOMINATES </li></ul></ul></ul><ul><ul><ul><li>(The Sun, NYTimes, FT, WPost) </li></ul></ul></ul>
HIRE  DEVELOPERS   (Las Vegas Sun)
NEW TYPES  OF DIGITAL CONTENT (Videographic-Economist -  La Informacion)
DATA, DATA AND MORE  DATA (Cedar Rapids Gazette/Vegas Sun)
KINDLE   IS NOT THE SOLUTION INFORMATION DOES NOT NEED  “ PAPER JAILS”  OR NEW TECHNOLOGICAL JAILS
FROM NEWSPAPER TO  NETWORK (Glam vs. iVillage, Chicago Now, Stomp)
LESS ABOUT PRODUCT, MORE ABOUT  PROCESS INNOVATION
NEWSPAPER AS  AGGREGATOR (NYTimes extra)
NEWSPAPER AS AN  OPEN PLATFORM (Guardian API, NPR, BBC)
<ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR THEM TO COME TO YOU  </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul...
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=43899896 INNOVATION SEVENTEEN
   HYPERLOCAL  OPPORTUNITIES (Colorado Gazette's Freshink/  This is Bristol)
HOW TO MAKE  AUDIENCES USEFUL (Chicago Now)
<ul><li>http://work.canneslions.com/media/entry.cfm?entryid=8788 </li></ul>
<ul><li>http://work.canneslions.com/media/?award=2 </li></ul>
 
<ul><li>http://www.youtube.com/watch?v=1oxW1-O4W1k&feature=channel_page </li></ul>
CNN + FACEBOOK + OBAMA <ul><li>OVER 600,000 STATUS UPDATES THRU CNN.COM LIVE FACEBOOK FEED4,000 STATUS UPDATES PER MINUTEO...
INNOVATIONS IN  BUSINESS MODELS
THE QUESTION IS NOT  “TO CHARGE OR  NOT TO CHARGE?”
THE QUESTION IS  “HOW TO CHARGE?”
OPEN NEED NOT MEAN  FREE
WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID
We need to take the word “Paper”  out of NewsPaper INNOVATION
Frequency Will Change Saturday is the new Sunday INNOVATION
Paper as PREMIUM Haute Couture vs Pret a Porter INNOVATION
<ul><li>Paper premium     CHARGE MORE </li></ul><ul><ul><li>(FT, NYTimes) </li></ul></ul>
LET’S BE  HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE D...
CLASSIFIEDS  ARE MAKING A COMEBACK IN SMALL NEWSPAPERS. EVEN VIDEO CLASSIFIEDS.
WHO  IS KILLING U.S. NEWSPAPERS?
U.S.  ONLINE  CLASSIFIED USAGE HAS DOUBLED FROM 2005 TO 2009... ...BUT U.S.  NEWSPAPER  CLASSIFIED REVENUES HAVE PLUMMETED...
Craiglist eBay
Schibsted Classifieds-Online eBay Classifieds Scout group Stepstone SEEK* Rightmove REA Group SeLoger Total Jobs AdenClass...
NOK millions Aftenposten vs. Finn - CARS
LEADER ENJOYS VERY HIGH MARGINS 100% 0% EBITDA SIZE OF LEADER VS SEIZE SECOND 1x 3-5x 8-10x 50-70% 30-50% 5-30% OBJECTIVE
HOW TO MONETIZE <ul><li>Classified ads </li></ul><ul><li>Contextual ads </li></ul><ul><li>General ads </li></ul><ul><li>“ ...
Legacy.com
Hommages.ch
<ul><ul><ul><ul><ul><li>FROM FREE TO FEE  THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter s...
 
<ul><li>Advertising (CPM, CPC/PPC) </li></ul><ul><li>Subscription </li></ul><ul><li>Metering/Sampling </li></ul><ul><li>Fr...
<ul><li>Micropayments </li></ul><ul><li>Affiliate (CPA, CPC) </li></ul><ul><li>Lead generation </li></ul><ul><li>Revenue S...
<ul><li>Related products </li></ul><ul><li>Virtual products </li></ul><ul><li>Access users for online research </li></ul><...
REGARDLESS OF THE MODEL YOU ADOPT,  MAKE IT A  HYBRID
LESSONS LEARNED  FROM  ONLINE  BUSINESS MODELS 13
PLAY TO YOUR  STRENGTHS 1
 
 
 
KEEP YOUR FRIENDS CLOSE BUT YOUR  ENEMIES  CLOSER 2
38   793   200M
KNOW  YOUR AUDIENCE 3
 
USERS WILL PAY FOR  UNIQUE  CONTENT 4
<ul><li>ECONOMIC </li></ul><ul><li>WSJ  </li></ul><ul><li>Breaking Views  </li></ul><ul><li>The Economist </li></ul><ul><l...
<ul><li>TECHNOLOGY </li></ul><ul><li>TechCrunch  </li></ul><ul><li>ReadWriteWeb </li></ul><ul><li>Ars Technica </li></ul>
<ul><li>OTHER </li></ul><ul><li>School listings </li></ul><ul><li>Health advice </li></ul><ul><li>Special recipes </li></ul>
BUT NOT ALL UNIQUE CONTENT HAS  VALUE 5
USERS WILL  GENERATE CONTENT 6
 
 
 
BUT UGC  RARELY  IS UNIQUE OR GENERATES VALUE 7
 
NEWS KNOWS NO  BOUNDARIES 8
 
USERS LIKE  GAMES  … BIG TIME 9
PLACEHOLDER
 
PROFITS STILL EQUAL REVENUE -  COSTS 10
THERE’S MONEY TO BE HAD IF YOU GRAB NEWS BY THE  TAIL 11
 
 
IT’S NEVER TOO LATE TO  INNOVATE 12
 
 
<ul><li>CONCLUSIONS </li></ul><ul><li>EVERY MEDIA AND EVERY MARKET IS  DIFFERENT .  </li></ul><ul><li>THERE ARE  NO EASY  ...
This is the Toughest of Times INNOVATION
This is the Greatest of Times INNOVATION
As we migrate to a brave new digital world, please don’t lose your… INNOVATION
S O U L
innovate  or die
THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]
SOME RECENT CLIENTS
Upcoming SlideShare
Loading in...5
×

ONE DAY WITH INNOVATION-FUTURE OF NEWSPAPERS-JAG

2,317

Published on

Published in: News & Politics, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,317
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
158
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 20% of display advertising is on social media sites (Forbes)
  • Grazia magazine in Italy/UK – Botox
  • Volvo pop-up survey (NYT)
  • Yahoo News: Volume RCP: Link density Huffington Post: Voice (News Ltd’s “The Punch” modeled after the site) Drudge: Nose for news
  • While Google bailed on its print advertising newspaper consortium in January 2009, Yahoo’s Newspaper Consortium is still going strong: As of April, it had 38 media companies, representing 793 total newspapers, up from 635 newspaper partners a year ago, and 176 at launch in November, 2006 (http://www.techcrunch.com/2009/03/09/yahoos-newspaper-consortium-keeps-growing/): The Yahoo NPC has thrived where Google failed because Yahoo’s deal unlocked value for all participants: Content (for Yahoo) Traffic (200M clicks to newspaper partners in 18 months) Revenue (for all participants)
  • Yahoo Go! for mobile phones leverages onesearch to provide users targeted, channel-relevant content (http://mobile.yahoo.com/go).å For example if users type in an address, they will get the nearest restaurants and movies. Advertising supported
  • Economic/Financial WSJ The Economist Motley Fool SmartMoney Bloomberg (terminals) Tech Blogs TechCrunch and ReadWriteWeb sell reports. GigaOm and Ars Technica have subscription services.
  • Economic/Financial WSJ The Economist Motley Fool SmartMoney Bloomberg (terminals) Tech Blogs TechCrunch and ReadWriteWeb sell reports. GigaOm and Ars Technica have subscription services.
  • Economic/Financial WSJ The Economist Motley Fool SmartMoney Bloomberg (terminals) Tech Blogs TechCrunch and ReadWriteWeb sell reports. GigaOm and Ars Technica have subscription services.
  • Economic/Financial WSJ The Economist Motley Fool SmartMoney Bloomberg (terminals) Tech Blogs TechCrunch and ReadWriteWeb sell reports. GigaOm and Ars Technica have subscription services.
  • Times select failed Archives failed Other?
  • Wikipedia Flickr Yelp YouTube Comments
  • Wikipedia Flickr Yelp YouTube Comments
  • YouTube costs Google more than half a billion dollars a year in bandwidth MySpace and Facebook are struggling to monetize their massive audiences Yahoo News turned on and then turned off comments And Yahoo’s experiment with YouWitnessNews failed to generate much ongoing interest and precious little valuable content
  • Users increasingly want news to come to them when they want: Email RSS feeds Social and professional networks Mobile devices MyYahoo remains a very popular site because it empowers users to create their own experience
  • The games industry is enjoying double-digit growth, despite the Global Financial Crisis Games are the most popular apps for the iPhone (which is forecast to grow into a billion-dollar industry) Games have high engagement, steep growth curves, and short half lives The most successful paid games often offer free versions for trial periods that users then purchases.
  • How many media companies build multiple platforms or tools to do the same job? News Corp decision in April to create a new unit to share content and resources is a move in the right direction. But centralization comes at a price. (e.g., Yahoo mandated the same video player across multiple properties – entertainment, news, sports. But Yahoo News wouldn’t switch. Why? Because the new, mandated player did not meet News requirements.
  • Most news expires from sites within 30 or 60 days. But some topics are always newsworthy or at least always have a following. Yahoo News, NYT, USA TODAY all have Topic Pages to capture the tail
  • After decades of pack reporting, The St. Petersburg Times won a Pulitzer Prize for Politifact Recognizing how unique the content was, Yahoo News and St. Pete teamed up to turn Politifact into a Quiz game that appeared on both sites. Neither had budget, but we collaborated on the Flash application to get it launched six weeks before the election. My only regret is that we didn’t do it sooner and offer it to all of our Newspaper Consortium partners.
  • Transcript of "ONE DAY WITH INNOVATION-FUTURE OF NEWSPAPERS-JAG"

    1. 1. ONE DAY WITH INNOVATION the Future of Newspapers and the Newspapers of the Future SYDNEY 2009 INNOVATION
    2. 2. INNOVATION
    3. 3. VISION FROM MEDIA COMPANIES TO INFORMATION ENGINES STRATEGY INTEGRATED NEWSROOMS AND MULTIMEDIA DESKS
    4. 4. <ul><li>Core Business: Newspapers & Magazines </li></ul><ul><li>Offices: United States, United Kingdom, Spain, Latin America and India </li></ul><ul><li>70 Consultants: Journalists, Editors and Newspaper Managers </li></ul><ul><li>Clients: 26 newspaper companies in 17 countries </li></ul>
    5. 5. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008
    6. 9. SOME RECENT CLIENTS
    7. 10. SOME RECENT CLIENTS
    8. 11. SOME RECENT CLIENTS
    9. 12. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES
    10. 15. INNOVATION
    11. 16. WHEN WILL WE GET RID OF THE ELEPHANTS?
    12. 17. S O U L
    13. 18. S ensuous
    14. 19. O mnipresent
    15. 20. U nique
    16. 21. L ight
    17. 22. S O U L
    18. 23. Respect Love
    19. 24. Respect Love
    20. 25. Respect Love
    21. 26. Respect Love
    22. 27. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?
    23. 28. 1. Exit 2. Sold or Be Taken Over 3. Bleed a death of a 1,000 cuts 4. Re-Invent the Business by focusing on ‘profit audiences’
    24. 29. APPLE - MARVEL They did it They Re-Invented themselves
    25. 30. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED
    26. 31. I AM NOT WORRIED ABOUT THE FUTURE 1
    27. 32. I AM WORRIED ABOUT THE PRESENT 2
    28. 33. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3
    29. 34. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4
    30. 35. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE
    31. 38. INNOVATION
    32. 39. NEWSROOMS LIKE THESE
    33. 43. HOW TO KILL A NEWSPAPER <ul><li>IN 20 EASY WAYS </li></ul>
    34. 44. <ul><li>1 </li></ul><ul><li>BE DULL & BORING </li></ul>
    35. 45. <ul><li>2 </li></ul><ul><li>CHANGE SLOWLY </li></ul>
    36. 46. <ul><li>3 </li></ul><ul><li>PUBLISH YESTERDAY’S NEWS </li></ul>
    37. 47. <ul><li>4 </li></ul><ul><li>DON’T TAKE RISKS </li></ul>
    38. 48. <ul><li>5 </li></ul><ul><li>EXPECT DIFFERENT RESULTS BY DOING THE SAME THINGS </li></ul>
    39. 49. <ul><li>6 </li></ul><ul><li>INSULT YOUR READERS </li></ul>
    40. 50. <ul><li>7 </li></ul><ul><li>LIE TO ADVERTISERS </li></ul>
    41. 51. <ul><li>8 </li></ul><ul><li>PLEASE POLITICIANS </li></ul>
    42. 52. <ul><li>9 </li></ul><ul><li>COVER BUILDINGS </li></ul>
    43. 53. <ul><li>10 </li></ul><ul><li>DON’T INTERACT WITH YOUR AUDIENCE </li></ul>
    44. 54. <ul><li>11 </li></ul><ul><li>PRINT BADLY </li></ul>
    45. 55. <ul><li>12 </li></ul><ul><li>PRINT POOR COLOR </li></ul>
    46. 56. <ul><li>13 </li></ul><ul><li>WRITE LONG </li></ul>
    47. 57. <ul><li>14 </li></ul><ul><li>DON’T CARE ABOUT DESIGN </li></ul>
    48. 58. <ul><li>15 </li></ul><ul><li>DON’T HIRE TALENT </li></ul>
    49. 59. <ul><li>16 </li></ul><ul><li>DON’T FIRE BAD EDITORS & MANAGERS </li></ul>
    50. 60. <ul><li>17 </li></ul><ul><li>PAY BADLY </li></ul>
    51. 61. <ul><li>18 </li></ul><ul><li>DON’T INNOVATE </li></ul>
    52. 62. <ul><li>19 </li></ul><ul><li>MILK THE CASH COW </li></ul>
    53. 63. <ul><li>20 </li></ul><ul><li>EXPECT MIRACLES </li></ul>
    54. 64. HOW TO REINVENT NEWSPAPERS?
    55. 65. <ul><li>TRY WILD IDEAS </li></ul>
    56. 66. <ul><li>BE different </li></ul>
    57. 67. <ul><li>SHAKE THINGS UP </li></ul>
    58. 68. “ RAISE HELL AND SELL NEWSPAPERS ”
    59. 69. <ul><li>MAKE READERS SMILE </li></ul>
    60. 70. <ul><li>TELL GREAT STORIES </li></ul>
    61. 71. <ul><li>BE HYPER -LOCAL </li></ul>
    62. 72. <ul><li>INTEGRATE OR DIE </li></ul>
    63. 73. <ul><li>SHOW , DON’T TELL </li></ul>
    64. 74. <ul><li>GRAPHICS </li></ul><ul><li>GRAPHICS </li></ul><ul><li>GRAPHICS </li></ul>
    65. 75. <ul><li>TALENT </li></ul><ul><li>TALENT </li></ul><ul><li>TALENT </li></ul>
    66. 76. <ul><li>JOURNALISM </li></ul><ul><li>JOURNALISM </li></ul><ul><li>JOURNALISM </li></ul>
    67. 77. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS
    68. 78. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models
    69. 79. INNOVATIONS IN CONTENT & FORMAT
    70. 80. LIPSTICK ON A PIG
    71. 81. IT’S ABOUT EDITORS INNOVATION
    72. 82. FROM JOURNALIST TO JOURN ANALYST INNOVATION
    73. 83. 80/ 20 – 20/ 80 Innovation Formula INNOVATION
    74. 84. FROM NEWSPAPERS TO NEWS ZINES INNOVATION
    75. 85. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION
    76. 94. <ul><li>JOURNALISM GOLD </li></ul><ul><li>BEYOND THE NEWS </li></ul><ul><li>MICR0-TABLOID </li></ul><ul><li>56 PAGES FULL COLOR </li></ul><ul><li>STAPLED </li></ul><ul><li>STORIES </li></ul><ul><li>LIFESTYLE </li></ul><ul><li>DAILY PAPER iPOD </li></ul>
    77. 96. <ul><li>A PROTOTYPE FOR A NEW KIND OF HIGH-QUALITY NEWSPAPER </li></ul>
    78. 97. PROTOTYPING THE FUTURE B E R M E R INNOVATION
    79. 98. NEWS CAVIAR B E R M E R INNOVATION
    80. 99. JOURNALISM CAVIAR B E R M E R INNOVATION
    81. 100. 30 /30 LESS OF MORE MORE OF LESS B E R M E R INNOVATION
    82. 101. 30 /30 A DAILY GRAPHIC THE ECONOMIST B E R M E R INNOVATION
    83. 102. A POCKET NEWSZINE DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY TO READ 30 /30 B E R M E R INNOVATION
    84. 103. B E R M E R INNOVATION
    85. 104. HANDY B E R M E R INNOVATION
    86. 105. EASY B E R M E R INNOVATION
    87. 106. NEWSY B E R M E R INNOVATION
    88. 107. COMPELLING B E R M E R INNOVATION
    89. 108. TWO ENTRIES B E R M E R INNOVATION
    90. 109. SHORT B E R M E R INNOVATION
    91. 110. DEEP B E R M E R INNOVATION
    92. 111. ANALYTIC B E R M E R INNOVATION
    93. 112. PPUNCHY B E R M E R INNOVATION
    94. 113. SHARP B E R M E R INNOVATION
    95. 114. AN ADVERTISER’S DREAM B E R M E R INNOVATION
    96. 115. THE FORMAT OF THE FUTURE IS 30 30 B E R M E R INNOVATION
    97. 116. YOUNGER B E R M E R INNOVATION
    98. 117. DIFFERENT B E R M E R INNOVATION
    99. 118. END PART 1
    100. 119. INNOVATION IN NEWSROOMS
    101. 120. PAPER VERSUS ONLINE, A FALSE DICHOTOMY
    102. 121. BEYOND NEWSPRINT O GLOBO
    103. 122. BEYOND NEWSPRINT AND FROM NEWSPRINT?
    104. 123. YES BEYOND NEWSPRINT?
    105. 124. NO AND FROM NEWSPRINT?
    106. 125. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA
    107. 126. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
    108. 127. INTERNET IS THE ONLY MULTIMEDIA
    109. 128. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
    110. 129. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
    111. 130. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
    112. 131. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD
    113. 132. PRINCIPLES OF INTEGRATION 10
    114. 133. INTEGRATION IS NOT A STRATEGY TO SAVE MONEY 1
    115. 134. INTEGRATION IS A STRATEGY TO INVEST IN GROWTH AND DEVELOPMENT 2
    116. 135. CO-OPERATION IS NEEDED BUT NOT SUFFICIENT ENOUGH TO INTEGRATE 3
    117. 136. The New York Times
    118. 137. INTEGRATION BEGINS WITH TOP MANAGEMENT 4
    119. 138. SYNERGIES BEGIN WITH DAILY PLANNING AT THE SUPERDESK 5
    120. 139. RADAR IS THE NUCLEUS OF INTEGRATION 6
    121. 140. ARCHITECTURE, CMS AND NEW WORKFLOWS ARE THE TROJAN HORSES FOR INTEGRATION 7
    122. 141. THE ONLY MULTIMEDIA DIRECTOR IS THE NEWSROOM EDITOR 8
    123. 142. INTEGRATION AFECTS EVERYONE: MANAGEMENT AND NEWS STAFF 9
    124. 143. ONLINE FIRST PRINT SECOND 10
    125. 144. SIX MODELS FOR INTEGRATION AND DISINTEGRATION
    126. 145. INTEGRATION FROM PAPER EL PAIS 1
    127. 146. El Pais (España)
    128. 147. <ul><li>EL PAIS </li></ul><ul><li>RESULTS </li></ul><ul><li>LOWER CIRCULATION, </li></ul><ul><li>LESS ONLINE TRAFFIC AND </li></ul><ul><li>MORE JOURNALISTS THAN EVER </li></ul>
    129. 148. TECHNOLOGICAL INTEGRATION THE DAILY TELEGRAPH 2
    130. 149. Daily Telegraph (UK)
    131. 150. MAINTAINS THE ONLINE GHETTO
    132. 151. <ul><li>THE DAILY TELEGRAPH </li></ul><ul><li>RESULTS </li></ul><ul><li>LESS PAPER SALES </li></ul><ul><li>MORE ONLINE TRAFFIC AND </li></ul><ul><li>LACK OF JOURNALISTIC AND COMMERCIAL INTEGRATION </li></ul>
    133. 152. INTEGRATION BY MACRO-SECTIONS THE GUARDIAN 3
    134. 154. The Guardian (UK)
    135. 155. The Guardian (UK)
    136. 156. INTEGRATION BASED ON AUDIENCES BBC 4
    137. 157. AUDIENCES ARE THE NUCLEI OF MULTIMEDIA INTEGRATION
    138. 158. BBC RESULTS MORE TRAFFIC ONLINE AND OFFLINE, WITH “AUDIENCES FIRST” STRATEGY
    139. 159. INTEGRATION FROM INTERNET BLOOMBERG 5
    140. 160. Bloomberg (USA)
    141. 161. Text Bloomberg (USA)
    142. 162. BLOOMBERG RESULTS THEY MAKE MONEY, WORK IN REAL TIME, PAY VERY WELL AND ARE WORLD LEADERS
    143. 163. “ PURE DIGITAL”MEDIA LAINFORMACION.COM 6
    144. 165. NEWS STAFF: 35 25 JOURNALISTS + 10 DEVELOPERS + ROBOTS FOR NEWS
    145. 166. FALSE INTEGRATIONS CLARIN, EL MUNDO, LE FIGARO, LE MONDE, REPUBBLICA, RINGIER, THE NEW YORK TIMES, THE WASHINGTON POST...
    146. 167. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM
    147. 168. HOW? THROUGH THE TOTAL INTEGRATION OF NEWSROOMS AND MANAGEMENT STARTING FROM THE INTERNET BY AUDIENCES, BY MEDIA AND SECTIONS, WITH A RADICAL CHANGE OF THE EDITORIAL AND GRAPHIC MODEL OF THE PRINTED NEWSPAPER
    148. 169. TRADITIONAL ORGANIZATION Editorial/ Programming Finance Admin HR IT Legal TV Production Marketing Ad sales Editorial Printing Distribution Ad sales Editorial Printing Distribution Ad sales Newspapers Magazines Radio Editorial/ Programming Production Marketing Ad sales MEDIA GROUP
    149. 170. MULTI-MEDIA INTEGRATED STRATEGY <ul><li>MONITOR </li></ul>
    150. 171. <ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
    151. 172. <ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
    152. 173. <ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul><ul><li>INTERACT </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
    153. 174. <ul><li>MONITOR </li></ul><ul><li>EDIT </li></ul><ul><li>COMMUNICATE </li></ul><ul><li>INTERACT </li></ul><ul><li>MONETIZE </li></ul>MULTI-MEDIA INTEGRATED STRATEGY
    154. 177. INTEGRATION OF MANAGEMENT VIA TECHNOLOGY CADENA CAPRILES
    155. 181. TROJAN HORSES FOR INTEGRATION NEW ARCHITECTURE NEW CMS AND NEW MULTIMEDIA WORKFLOWS
    156. 182. “ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”
    157. 184. INFOGRAFIA PHOTO INFOGRAPHICS WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS
    158. 185. INFOGRAFIA AGENCIAS BLOGS-COMENTARIOS ONLINE RRPP-FUENTES REPORTEROS INFORMACION INPUT CREACION AUDIO-VIDEO LOGISTICS ASSIGNMENT PRINT ONLINE MOBILE PLANNING SUPERDESK FOTO VIDEO AUDIO ELABORACION PRODUCCION OUTPUT MACROEDITORS
    159. 186. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT
    160. 191. Sojormedia (Portugal)
    161. 193. END PART 2
    162. 194. INNOVATION IN CONTENT & PLATFORMS
    163. 195. <ul><ul><ul><li>VIDEO DOMINATES </li></ul></ul></ul><ul><ul><ul><li>(The Sun, NYTimes, FT, WPost) </li></ul></ul></ul>
    164. 196. HIRE DEVELOPERS (Las Vegas Sun)
    165. 197. NEW TYPES OF DIGITAL CONTENT (Videographic-Economist - La Informacion)
    166. 198. DATA, DATA AND MORE DATA (Cedar Rapids Gazette/Vegas Sun)
    167. 199. KINDLE IS NOT THE SOLUTION INFORMATION DOES NOT NEED “ PAPER JAILS” OR NEW TECHNOLOGICAL JAILS
    168. 200. FROM NEWSPAPER TO NETWORK (Glam vs. iVillage, Chicago Now, Stomp)
    169. 201. LESS ABOUT PRODUCT, MORE ABOUT PROCESS INNOVATION
    170. 202. NEWSPAPER AS AGGREGATOR (NYTimes extra)
    171. 203. NEWSPAPER AS AN OPEN PLATFORM (Guardian API, NPR, BBC)
    172. 204. <ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR THEM TO COME TO YOU </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Seventeen Magazine) </li></ul></ul></ul></ul></ul>
    173. 205. http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=43899896 INNOVATION SEVENTEEN
    174. 206.   HYPERLOCAL OPPORTUNITIES (Colorado Gazette's Freshink/ This is Bristol)
    175. 207. HOW TO MAKE AUDIENCES USEFUL (Chicago Now)
    176. 208. <ul><li>http://work.canneslions.com/media/entry.cfm?entryid=8788 </li></ul>
    177. 209. <ul><li>http://work.canneslions.com/media/?award=2 </li></ul>
    178. 211. <ul><li>http://www.youtube.com/watch?v=1oxW1-O4W1k&feature=channel_page </li></ul>
    179. 212. CNN + FACEBOOK + OBAMA <ul><li>OVER 600,000 STATUS UPDATES THRU CNN.COM LIVE FACEBOOK FEED4,000 STATUS UPDATES PER MINUTEOBAMA’S FAN PAGE: OVER 5,9 MILLION FANS AND OVER 500,000 MESSAGES IN THE WALL </li></ul>SOURCE: http://www.allfacebook.com/2009/01/facebook-cnn-inauguration-results/ INNOVATION
    180. 213. INNOVATIONS IN BUSINESS MODELS
    181. 214. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”
    182. 215. THE QUESTION IS “HOW TO CHARGE?”
    183. 216. OPEN NEED NOT MEAN FREE
    184. 217. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID
    185. 218. We need to take the word “Paper” out of NewsPaper INNOVATION
    186. 219. Frequency Will Change Saturday is the new Sunday INNOVATION
    187. 220. Paper as PREMIUM Haute Couture vs Pret a Porter INNOVATION
    188. 221. <ul><li>Paper premium CHARGE MORE </li></ul><ul><ul><li>(FT, NYTimes) </li></ul></ul>
    189. 222. LET’S BE HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE DESIGNED WITH A PRINT MINDSET AND THEY HAVE NO BUSINESS PLAN
    190. 223. CLASSIFIEDS ARE MAKING A COMEBACK IN SMALL NEWSPAPERS. EVEN VIDEO CLASSIFIEDS.
    191. 224. WHO IS KILLING U.S. NEWSPAPERS?
    192. 225. U.S. ONLINE CLASSIFIED USAGE HAS DOUBLED FROM 2005 TO 2009... ...BUT U.S. NEWSPAPER CLASSIFIED REVENUES HAVE PLUMMETED Classifieds yearly revenues millions $ 2008 4% 9% 49% 22% 4.222 16.985 9.975 Source: Pew Internet
    193. 226. Craiglist eBay
    194. 227. Schibsted Classifieds-Online eBay Classifieds Scout group Stepstone SEEK* Rightmove REA Group SeLoger Total Jobs AdenClassifieds EUROPEAN LEADERS CLASSIFIEDS ANNUAL REVENUES IN EUROPE € millions, estimations
    195. 228. NOK millions Aftenposten vs. Finn - CARS
    196. 229. LEADER ENJOYS VERY HIGH MARGINS 100% 0% EBITDA SIZE OF LEADER VS SEIZE SECOND 1x 3-5x 8-10x 50-70% 30-50% 5-30% OBJECTIVE
    197. 230. HOW TO MONETIZE <ul><li>Classified ads </li></ul><ul><li>Contextual ads </li></ul><ul><li>General ads </li></ul><ul><li>“ Features” </li></ul>
    198. 231. Legacy.com
    199. 232. Hommages.ch
    200. 233. <ul><ul><ul><ul><ul><li>FROM FREE TO FEE THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter system (FT) </li></ul></ul></ul><ul><ul><ul><li>Membership (WSJ) </li></ul></ul></ul><ul><ul><ul><li>FreeMium (Guardian) </li></ul></ul></ul><ul><ul><ul><li>http://graficos.lainformacion.com/2009/09/tabla-comparativa-de-contenidos-de-pago-en-medios-online/ </li></ul></ul></ul>
    201. 235. <ul><li>Advertising (CPM, CPC/PPC) </li></ul><ul><li>Subscription </li></ul><ul><li>Metering/Sampling </li></ul><ul><li>Freemium </li></ul><ul><li>Sponsorship </li></ul><ul><li>Donations </li></ul>ONLINE BUSINESS MODELS
    202. 236. <ul><li>Micropayments </li></ul><ul><li>Affiliate (CPA, CPC) </li></ul><ul><li>Lead generation </li></ul><ul><li>Revenue Share </li></ul><ul><li>White label </li></ul>ONLINE BUSINESS MODELS
    203. 237. <ul><li>Related products </li></ul><ul><li>Virtual products </li></ul><ul><li>Access users for online research </li></ul><ul><li>Platform </li></ul><ul><li>Branding </li></ul>ONLINE BUSINESS MODELS
    204. 238. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID
    205. 239. LESSONS LEARNED FROM ONLINE BUSINESS MODELS 13
    206. 240. PLAY TO YOUR STRENGTHS 1
    207. 244. KEEP YOUR FRIENDS CLOSE BUT YOUR ENEMIES CLOSER 2
    208. 245. 38 793 200M
    209. 246. KNOW YOUR AUDIENCE 3
    210. 248. USERS WILL PAY FOR UNIQUE CONTENT 4
    211. 249. <ul><li>ECONOMIC </li></ul><ul><li>WSJ </li></ul><ul><li>Breaking Views </li></ul><ul><li>The Economist </li></ul><ul><li>Motley Fool </li></ul><ul><li>SmartMoney </li></ul>
    212. 250. <ul><li>TECHNOLOGY </li></ul><ul><li>TechCrunch </li></ul><ul><li>ReadWriteWeb </li></ul><ul><li>Ars Technica </li></ul>
    213. 251. <ul><li>OTHER </li></ul><ul><li>School listings </li></ul><ul><li>Health advice </li></ul><ul><li>Special recipes </li></ul>
    214. 252. BUT NOT ALL UNIQUE CONTENT HAS VALUE 5
    215. 253. USERS WILL GENERATE CONTENT 6
    216. 257. BUT UGC RARELY IS UNIQUE OR GENERATES VALUE 7
    217. 259. NEWS KNOWS NO BOUNDARIES 8
    218. 261. USERS LIKE GAMES … BIG TIME 9
    219. 262. PLACEHOLDER
    220. 264. PROFITS STILL EQUAL REVENUE - COSTS 10
    221. 265. THERE’S MONEY TO BE HAD IF YOU GRAB NEWS BY THE TAIL 11
    222. 268. IT’S NEVER TOO LATE TO INNOVATE 12
    223. 271. <ul><li>CONCLUSIONS </li></ul><ul><li>EVERY MEDIA AND EVERY MARKET IS DIFFERENT . </li></ul><ul><li>THERE ARE NO EASY OR READY-MADE SOLUTIONS. </li></ul><ul><li>EACH NEWSROOM MUST FIND ITS MODEL, NONE WILL SURVIVE IF IT DOES NOT BECOME A MULTIMEDIA PLATFORM. </li></ul>
    224. 272. This is the Toughest of Times INNOVATION
    225. 273. This is the Greatest of Times INNOVATION
    226. 274. As we migrate to a brave new digital world, please don’t lose your… INNOVATION
    227. 275. S O U L
    228. 276. innovate or die
    229. 277. THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]
    230. 278. SOME RECENT CLIENTS
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×