The Future of Newspapers  &  The Newspapers of the Future Juan Senor, INMA-OPA, Liverpool 2009 INNOVATION
<ul><li>1.What do people want from a newspaper in the 21st Century? 2. How do we get there? 3. Where is the money? </li></...
 
INNOVATION
FROM MEDIA COMPANIES TO  INFORMATION ENGINES , FROM READERS TO  AUDIENCES ,  FROM AUDIENCES TO  COMMUNITIES
‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’  2004   2006   2007   2008
NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO  FROM HERE?
1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by  focusin...
Paper will stay. It will  NEVER  die, but the Business Model  and Content Proposition has  CHANGED
S O U L
S ensuous
O mnipresent
U nique
L ight
S O U L
I AM NOT WORRIED ABOUT  THE FUTURE 1
I AM WORRIED ABOUT  THE PRESENT 2
I AM NOT WORRIED ABOUT  THE FUTURE OF NEWSPAPERS 3
I AM WORRIED ABOUT  THE FUTURE OF JOURNALISM 4
WHAT WORRIES ME IS FRONT PAGES   LIKE THIS ONE
INNOVATION
 
 
 
 
 
 
 
'He died a while ago. He remained for so long a walking human shell.'  Michael Jackson Died Twenty Years Ago              ...
 
 
 
 
 
 
 
 
 
 
 
INNOVATION
WHAT WORRIES ME IS NEWSROOMS  LIKE THESE
 
 
 
What do people want from a newspapers in the 21st Century? INNOVATION
LIPSTICK ON A  PIG
IT’S ABOUT   EDITORS INNOVATION
FROM JOURNALIST TO JOURN ANALYST INNOVATION
SHOULD NEWSPAPER BE IN THE  BREAKING NEWS  BUSINESS? INNOVATION
NO MORE  PAPER OF RECORD  OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION
FROM 100 % FORMULA TO 80/ 20  – 20/ 80 Innovation Formula INNOVATION
FROM NEWSPAPERS  TO NEWS ZINES INNOVATION
LESS YESTERDAY,   MORE TODAY & TOMORROW INNOVATION
 
 
 
 
 
 
 
 
<ul><li>JOURNALISM GOLD </li></ul><ul><li>BEYOND THE NEWS </li></ul><ul><li>MICR0-TABLOID </li></ul><ul><li>56 PAGES FULL ...
 
PROTOTYPING  THE FUTURE B E R M E R  INNOVATION
THE FORMAT OF  THE FUTURE IS  30 30 B E R M E R  INNOVATION
YOUNGER B E R M E R  INNOVATION
DIFFERENT B E R M E R  INNOVATION
 
 
INNOVATION CORREIO DA BAHIA 4 MACRO-SECTIONS ONLY 24 HOURS MORE LIFE SPORTS
 
 
 
 
 
 
 
 
<ul><li>RESULTS: </li></ul><ul><li>Liberation m.o.m UP 12% </li></ul>
<ul><li>RESULTS: </li></ul><ul><li>'i' 6-month run UP 16% </li></ul>
<ul><li>RESULTS: </li></ul><ul><li>Correio de Bahia y.o.y UP 27% </li></ul>
How do we get there? INNOVATION
5 PENDING  RE VOLUTIONS IN NEWSPAPER COMPANIES 1.  RE -invent content 2.  RE -organise newsrooms & management  3.  RE -des...
PAPER  VERSUS  ONLINE,  A FALSE DICHOTOMY
A MONO-MEDIA NEVER GENERATES  A MULTIMEDIA
NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
INTERNET  IS THE ONLY  MULTIMEDIA
THEREFORE,  ONLY  FROM AN INTERNET BASE  CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
ON LINE TRADITIONAL  PRINT-CENTRIC  NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
THE NEW  ONLINE-CENTRIC  NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
NO   MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE  iPOD
INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM A...
 
AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO P...
“ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”
 
 
 
 
Sojormedia  (Portugal)
 
Where is the Money? INNOVATION
We need to take the word “Paper”  out of NewsPaper INNOVATION
Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION
Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION
Less Circulation  + Revenue   CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark
LET’S BE  HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE D...
THE QUESTION IS NOT  “TO CHARGE OR  NOT TO CHARGE?”
THE QUESTION IS  “HOW TO CHARGE?”
OPEN NEED NOT MEAN  FREE
You cannot close doors that are open INNOVATION
WHO, WHAT, WHERE, WHEN – COMMODITY –  FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID
<ul><ul><ul><ul><ul><li>NO MORE PORTALS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR ...
<ul><ul><ul><ul><ul><li>'If news is important, it will  find me ' </li></ul></ul></ul></ul></ul>
<ul><ul><ul><ul><ul><li>FROM FREE TO FEE  THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter s...
REGARDLESS OF THE MODEL YOU ADOPT,  MAKE IT A  HYBRID
 
S O U L
THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM,  BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BU...
innovate  or die
THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]
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Inma0 Opa The Future Of Newspapers2009

  1. 1. The Future of Newspapers & The Newspapers of the Future Juan Senor, INMA-OPA, Liverpool 2009 INNOVATION
  2. 2. <ul><li>1.What do people want from a newspaper in the 21st Century? 2. How do we get there? 3. Where is the money? </li></ul>INNOVATION
  3. 4. INNOVATION
  4. 5. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES
  5. 6. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008
  6. 7. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?
  7. 8. 1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by focusing on ‘profit audiences’
  8. 9. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED
  9. 10. S O U L
  10. 11. S ensuous
  11. 12. O mnipresent
  12. 13. U nique
  13. 14. L ight
  14. 15. S O U L
  15. 16. I AM NOT WORRIED ABOUT THE FUTURE 1
  16. 17. I AM WORRIED ABOUT THE PRESENT 2
  17. 18. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3
  18. 19. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4
  19. 20. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE
  20. 21. INNOVATION
  21. 29. 'He died a while ago. He remained for so long a walking human shell.' Michael Jackson Died Twenty Years Ago                                                                                                                                                                                                              
  22. 41. INNOVATION
  23. 42. WHAT WORRIES ME IS NEWSROOMS LIKE THESE
  24. 46. What do people want from a newspapers in the 21st Century? INNOVATION
  25. 47. LIPSTICK ON A PIG
  26. 48. IT’S ABOUT EDITORS INNOVATION
  27. 49. FROM JOURNALIST TO JOURN ANALYST INNOVATION
  28. 50. SHOULD NEWSPAPER BE IN THE BREAKING NEWS BUSINESS? INNOVATION
  29. 51. NO MORE PAPER OF RECORD OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION
  30. 52. FROM 100 % FORMULA TO 80/ 20 – 20/ 80 Innovation Formula INNOVATION
  31. 53. FROM NEWSPAPERS TO NEWS ZINES INNOVATION
  32. 54. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION
  33. 63. <ul><li>JOURNALISM GOLD </li></ul><ul><li>BEYOND THE NEWS </li></ul><ul><li>MICR0-TABLOID </li></ul><ul><li>56 PAGES FULL COLOR </li></ul><ul><li>STAPLED </li></ul><ul><li>STORIES </li></ul><ul><li>LIFESTYLE </li></ul><ul><li>DAILY PAPER iPOD </li></ul>
  34. 65. PROTOTYPING THE FUTURE B E R M E R INNOVATION
  35. 66. THE FORMAT OF THE FUTURE IS 30 30 B E R M E R INNOVATION
  36. 67. YOUNGER B E R M E R INNOVATION
  37. 68. DIFFERENT B E R M E R INNOVATION
  38. 71. INNOVATION CORREIO DA BAHIA 4 MACRO-SECTIONS ONLY 24 HOURS MORE LIFE SPORTS
  39. 80. <ul><li>RESULTS: </li></ul><ul><li>Liberation m.o.m UP 12% </li></ul>
  40. 81. <ul><li>RESULTS: </li></ul><ul><li>'i' 6-month run UP 16% </li></ul>
  41. 82. <ul><li>RESULTS: </li></ul><ul><li>Correio de Bahia y.o.y UP 27% </li></ul>
  42. 83. How do we get there? INNOVATION
  43. 84. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models
  44. 85. PAPER VERSUS ONLINE, A FALSE DICHOTOMY
  45. 86. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA
  46. 87. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA
  47. 88. INTERNET IS THE ONLY MULTIMEDIA
  48. 89. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
  49. 90. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS
  50. 91. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS
  51. 92. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD
  52. 93. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM
  53. 95. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT
  54. 96. “ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”
  55. 101. Sojormedia (Portugal)
  56. 103. Where is the Money? INNOVATION
  57. 104. We need to take the word “Paper” out of NewsPaper INNOVATION
  58. 105. Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION
  59. 106. Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION
  60. 107. Less Circulation + Revenue CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark
  61. 108. LET’S BE HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE DESIGNED WITH A PRINT MINDSET AND THEY HAVE NO BUSINESS PLAN
  62. 109. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”
  63. 110. THE QUESTION IS “HOW TO CHARGE?”
  64. 111. OPEN NEED NOT MEAN FREE
  65. 112. You cannot close doors that are open INNOVATION
  66. 113. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID
  67. 114. <ul><ul><ul><ul><ul><li>NO MORE PORTALS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>GO TO THEM , DON´T WAIT FOR THEM TO COME TO YOU </li></ul></ul></ul></ul></ul>
  68. 115. <ul><ul><ul><ul><ul><li>'If news is important, it will find me ' </li></ul></ul></ul></ul></ul>
  69. 116. <ul><ul><ul><ul><ul><li>FROM FREE TO FEE THREE MODELS FOR CHARGING: </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meter system </li></ul></ul></ul><ul><ul><ul><li>Membership </li></ul></ul></ul><ul><ul><ul><li>FreeMium </li></ul></ul></ul><ul><ul><ul><li>http://graficos.lainformacion.com/2009/09/tabla-comparativa-de-contenidos-de-pago-en-medios-online/ </li></ul></ul></ul>
  70. 117. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID
  71. 119. S O U L
  72. 120. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS
  73. 121. innovate or die
  74. 122. THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]
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