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Social Media Success
 

Social Media Success

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    Social Media Success Social Media Success Presentation Transcript

    • Social Media Marketing Success Stories
      • Kogi BBQ started as a taco truck
      • They use Twitter to connect with customers
      • Twitter followers receive daily updates on where the truck will be next
      • The results have been dazzling
      • They serve 600 to 700 customers a night
      Kogi Korean BBQ
    • Gary Vaynerchuk Family Wine Business
      • Exploded from $4 million to $50 million using social media
      • $15,000 in Direct Mail = 200 new customers
      • $7,500 Billboard = 300 new customers
      • $0 Twitter = 1,800 new customers
    • BlendTec
      • Blendtec sells powerful blenders
      • They use low-cost online videos with the theme ‘will it blend’
      • Their videos have received over 50 million views and over 200,000 followers on Youtube
      • Blendtec sales increased sales 700%
    • Dell Computers
      • Dell sold $3,000,000 worth of computers on Twitter
      • Dell tweets about existing promotions and answers customers’ queries
      • They have various Twitter profiles to target different customer segments
    • Naked Pizza
      • Naked Pizza is a New Orleans Pizzeria which turns $1 million in sales annually
      • They set a one day sales record using social media 
      • 68% of their sales came from people “calling in from Twitter” 
      • 85% of their new customers were from Twitter 
    • Monty Python DVDs on Amazon
      • They created a Youtube channel to discourage bootleg sharing of their videos
      • As an after thought a direct-to-buy-link from Amazon was added
      • sales went up by 23,000% on the click to buy link
    • Wiggly Wigglers
      • A rural store specializing in garden equipment and worm composters
      • They use social media to share a vast amount of specialist information both on and off their site
      • They have established themselves as experts in their field
      • Social media has brought credibility to their brand which is priceless for any company
    • Zappos
      • Zappos is an online shoe retailer Based in Henderson, Nevada
      • Zappos has become the world’s biggest online shoe store
      • They are very active on Twitter
      • Other social media channels include blogging and Youtube
      • They use social media to develop a personal connection with customers and employees
      • Facebook is a tremendously popular social networking site with 250,000 million members
      • Its massive reach provides compelling opportunities to connect with customers
      • Over 300,000 businesses have a presence on Facebook
      • Twitter, is the fastest growing social media network in the world
      • Twitter has quickly become a popular platform for consumers and advertisers alike
      • Worldwide traffic to Twitter reached 10 million visitors in February 2009
      • Twitter can help businesses get closer to consumers and, yes, sell more products and services
      • LinkedIn could be a very effective resource for both you and your company
      • You can set up a basic profile with a followed link
      • You can utilize groups, events, and answers to connect with a large online network
      • Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog
      • It can sometimes lead to significant increases in sales
      • Digg can be particularly effective for bloggers who write regularly
      • Online video marketing is one of the most powerful mediums on the planet
      • Youtube gets over 107 million unique visits each month
      • A well executed video with the right title and content, can have huge viral impacts for your brand
    • Social Media Marketing Your Business Success