Social Influence Systems: Social Media Asia Pacific

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Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers.

Zombie Social Media:
Social Media Marketing can be successful but often campaigns aren’t optimally executed because they’re:

Treated as one-off campaigns

Not aligned to comms goals and ROI is questionable

Not integrated into ‘regular’ workflows

Decision hierarchy murky

Infrastructure not built to support or amplify campaigns

- Audience media habits aren’t understood

Social media Asia Pacific

Published in: Business, Technology
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