Since about five, six years, Marketing and Advertising are in a deep and important change. The past marketing methods are not working anymore and the possibilities to impact the audience are developping to a new way more social and targeted what need new type of marketers.
The essential concepts such as consumer, brand, communication, audience, etc. are changing fastly. Nevertheless, companies and agencies are not adpating their aproach in order to give response to this new situation. By the way, new concepts like engagement, pull vs push strategy, social media, fan, brand ambassador, influencer, real-time, recommendation, word of mouth or Online reputation are burst on the stage fastly.
Marketers are trying to answer with pasts strategies and methods, because they don’t understand for the moment that his new job is listening and engaging consumers. The future of marketing requires marketers to go back- to – basics and new profils able to undertand the new situation and educated on new tools and methods.
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