Facebook For Business Hub Spot Nov2008

How!to!Use!Facebook!for!Business Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager HubSpot HubSpot Twitter: @mvolpe Twitter: @ellieeille

How to Participate on Twitter Step!One 1.!Login!to!your!Twitter!account g y 2.!Comment!and!ask!questions! including!the!hashtag “#hubspot”

How to Participate on Twitter Step!Two 1.!Go!to!http://search.twitter.com 2.!Search!for!“#hubspot”

Agenda • What!is!Facebook!&!Why!is!it! Important? • How!to!Get!Started • How!to!Create!Your!Business!Page • 5!Tips!for!Promoting!Your!Business • What!to!Measure!&!How

Outbound Marketing 800-555-1234 Annoying Salesperson

Inbound Marketing Blog g SEO Social!Media

Rethinking Marketing Outbound!Marketing Inbound!Marketing • Telemarketing • SEO!/!SEM • Trade!shows • Blogging • Direct!mail • Social!Media • Email blasts Email!blasts • RSS • Print!ads • Free!tools/trials • TV/radio!ads • Public!Relations Interruption Permission

What is Facebook?

Why You Should Care • Over!120!million!active!users • Adding!250,000!new!users!each!day!since!Jan!07 Addi 250 000 hd i J 07 • 4th most!trafficked!website • Most!trafficked!social!media!site • Top!Social!Search!Engine p g • More!than!55,000!networks • More!than!half!are!outside!of!college!&!fastest! More than half are outside of college & fastest growing!demographic!is!25!years!or!older

“I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar!to!a!business! cocktail!reception • Without!constraints! of!time!or!space of time or space

Business Cocktail Party Advice • M t Meet!people!and!start!conversations l d t t ti • Answer!questions!– help!others • Ask!questions!– trust!others’!advice

Social Media = Cocktail Party • Become a real member of the community Become!a!real!member!of!the!community • Add al e to the comm nit Add!value!to!the!community • Ask!and!answer!questions • More!effective!than!live!cocktail!parties • No!boundaries!of!time!or!space • Other!people!can!listen!in!easily

How to Get Started

Business vs. Personal Accounts • Business!accounts!are! limited!to!managing! y your!Business!Page! g and!Advertising • Add personality and Add!personality!and! humanize!your!brand

Build Your Personal Profile • Photo • Work!/!edu info • Networks • Interests,! photos,!etc. • Applications

Privacy

Personal Profile – What Not To Do Profiles!are!for!people,!not!companies.

Connect with Friends • Friends!need!to!be! requested!and! t d d mutually!accepted • Friend!Finder • Search!– Classmates,! Coworkers,!Names

Create a Business Page http://www.facebook.com/pages/create.php Note:!You!must!be!logged!in!to!create!a!Page. Note You must be logged in to create a Page

Build Your Business Page Company ABC Company ABC

Publish Your Page Company ABC

Become a “Fan” Company ABC

Tip #1: Create an Engaging Page • Events • Videos • Discussions iscussions • Photos • Blog!Articles Blog Articles

Tip #2: Leverage the Viral Nature of p g Facebook – News Feed • News Feed shows News!Feed!shows! updates!on!your!and! your!friends’!activity • First!thing!you!see!when! you!log!in • Your updates show on Your!updates!show!on! your!profile!“Wall” • Allow!users!to!engage! with!you!– each!activity! is!shared!with!their! network

Tip #3: Draw on Your Network • Email!your!opt"in!mailing!list • Include!link!in!your!email!signature • Blog about your Facebook Page Blog!about!your!Facebook!Page • P t li k b d Post!a!link!or!badge!on!your!website!or!blog b it bl

Tip #4: Optimize for Search • Facebook!Search • Public!Search • Based!on!#!Fans • Check!your!settings

Tip #5: Advertise on Facebook http://www.facebook.com/advertising/ // / / Note:!You!must!be!logged!in!to!create!an!ad

What Do You Want to Advertise? • Advertise!a!website!or!something!on!Facebook! (Page,!Group,!or!Event!you!manage) (Page Group or Event you manage)

Create Your Ad

Target Your Audience • Target!by!Location,!Gender,!Age,!Keywords,!etc. Count!updates!automatically

Set Your Budget • Choose!Pay!Per!Click!or!Pay!Per!View • Cli k Th Click!Through!Rate!on!Facebook!is!LOW!!Go!PPC hR t F b k i LOW! G PPC

Friends, Fans, Activity

Facebook Ad CTR, Traffic, Cost

Organic Traffic & Ad Traffic

Traffic, Leads, Customers 350 30 300 25 2 250 20 200 Traffic 15 150 Leads Customers C 10 100 50 5 0 0 January February March

Thank You! Learn!more!about!HubSpot:! http://www.hubspot.com/demo p // p / Become!a!Fan: http://facebook.hubspot.com Join!Marketers: http://facebook.promarketers.com Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille

HubSpot Inbound Marketing System

Inbound Marketing System Content SEO Management Blogs Landing Social Pages Media Lead Intelligence CRM

Getting Found: On-Page SEO Keyword Grader • Determine!what!keywords!to!optimize! your!pages!around!based!on! relevance,!search!volume,!and!how! difficult!it!will!be!to!rank!on!the!first! page!of!Google page of Google • Identify!critical!long!tail!words!(high! conversion!rates,!low!competition) • Monitor!your!rank!against!competitors! for!each!keyword/phrase • Determine!the!specific!page!on!your! site!that!is!ranking!for!each! keyword(phrase)!and!how!to!make! further!improvements

Getting Found: Off-Page SEO Link Grader • Identify!opportunities!to! generate!more!return!from!your! existing!links • Monitor!your!live!inbound!links! and!which!inbound!links!are! producing!the!most!value!for!you • Aggregate!your!competitors! inbound!links!to!discover!new! link!building!opportunities!that! you!have!not!taken!advantage!of h tt k d t f

Getting Found: SEO for Your Whole Site Page Grader • Analyze each page of your site to see which produce the most value for you (traffic, leads, ranked keywords, links) k dk d li k ) • Automatically recommend improvements to optimize each page of your site f it

Getting Found: Blogosphere Blogging • Enable!easy,!natural!process!to! consistently!update!content!on!your! site,!achieve!more!frequent!search! engine!crawls,!and!improve! authority h • Develop!an!audience!of!email!and! RSS!subscribers • Attract more inbound links (“link Attract!more!inbound!links!( link! bait”) • Write!keyword!rich!content!to! attract!more!high!conversion!rate! traffic

Track Your Competitors

Lead Intelligence • Track!the!full!path!of!all!of!your! leads!through!your!web!site • Automatically!develop!more! intelligence!around!each!lead! intelligence around each lead (number!of!visits,!time!on!site,! pages!visited,!comments!written! on!blog,!documents!downloaded,! information!submitted!via!web! i f i b i d i b forms!created) • Increase!close!rate!through! improved!lead!quality improved lead quality

Making Better Marketing Decisions Analytics • Integrated!reports!in!HubSpot! software!allow!you!to!understand! the!effects!of!all!your!marketing! activities!so!you!can!optimize!your! efforts!and!allocate!your!time!and! money!towards!the!programs!that! generate!the!most!leads!and!sales! generate the most leads and sales for!your!business

Actionable Marketing Insights HubFeed • HubFeed “watches”!your!Internet! marketing!efforts!and!delivers! highlights!and!actionable!insights! based!on!your!data b d d

HubSpot Methodology and Consulting • Our!Internet!Marketing!Consultants! are!experienced!in!all!aspects!of!online! marketing!and!specifically!trained!on! p p HubSpot's!products!and! methodologies • Consulting!sessions!focus!on!these! topics!based!on!the!specific!needs!of! topics based on the specific needs of the!client

HubSpot Training Materials and Resources

Thank You! Learn!more!about!HubSpot:! http://www.hubspot.com/demo p // p / Become!a!Fan: http://facebook.hubspot.com Join!Marketers: http://facebook.promarketers.com Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille

Additional Blog Articles • http://blog.hubspot.com/blog/tabid/6307/bid/27 78/Now"Any"Business"Can"Tap"53"Million" Facebook"Users"For"Free.aspx • http //blo h bspot com/blo /tabid/6307/bid/43 http://blog.hubspot.com/blog/tabid/6307/bid/43 85/How"to"Use"Facebook"to"Get"a"99"Discount" on"Traditional"B"to"B"Advertising.aspx on Traditional B to B Advertising aspx • http://blog.hubspot.com/blog/tabid/6307/bid/42 48/Social"Networks"Business"or"Pleasure.aspx /

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Facebook For Business Hub Spot Nov2008

by Juan Sanchez Bonet on Sep 25, 2009

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Facebook For Business Hub Spot Nov2008 — Presentation Transcript