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Presentation about what the extra virgin olive oil (EVOO) is and the differences between common EVOO and the Premium one. For example: Normally in order to get a liter of normal EVOO we would need just 4 kg of olives and to warm a bit the water (always under 27º C), but to get 1 liter of Premium we would need to use 7 kg of olives and use cold water. In order to preserve all the flavors and to reach the highest quality we have to give up on productivity. That is why Premium EVOO is more expensive than regular one.