WHAT?Small Kitchen Appliance FOR WHO? For Men COMPANY:AUDI brand DESIGNERS: Bauhaus & Le Corbusier We are designing a small kitchen appliance for young/adult men who cook based on a daily job or doing it as a pleasant activity enjoying with others.
PERSONA 5 Open personality Begins to understand life is not easy Looking for women Have always been dependent of his parents, till now Interested in extreme sports and outside activities Between 28 and 32 old
Synthesis Our appliance should target an audience of men who cook whether for fun or because they have to. The user of the appliance is looking for socialize with other people or date a woman. Seducing and sharing with other will be the most important incentive of cooking.
Onwards Keep researching but focus more on our specific target, based on their behavior Start looking at what features and functions are valuable for our product to fit our target Look for available and coming technologies to help us to create a product of easy use and practical