Tips to reach the tipping point
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Transcript

  • 1. The Tipping Point
  • 2. What is the Tipping Point?That magic moment when an idea, trend or socialbehaviour crosses, tips and spreads like wildfire.
  • 3. Three Agents of Change1. The Law of the Few2. The Stickiness Factor3. The Power of ContextThese provide a direction for how to go aboutreaching a tipping point.
  • 4. The Law of the FewSuccess of any kind of social epidemic is heavily dependent onthe involvement of people with a particular and rare set of socialgifts:• Connectors - Know many kinds of People and a lot ofpeople – SOCIAL GLUE – SPREAD MESSAGE• Mavens - They accumulate knowledge and have thesocial skills to start word-of-mouth epidemics. Unselfishand Not persuader - DATA BANKS – PROVIDE THEMESSAGE• Salesmen - They persuade us - CHARISMATICConcentrate resources on connectors, mavens, and salesmen
  • 5. The Stickiness Factor• How to make messages more contagious; how toreach as many people as possible with theidea/service/product.• To make a message so memorable that it sticks insomeone’s mind and compels them to act.• The key to getting people to change their behaviour.• There is a simple way to package information thatunder the right circumstances can make it irresistible.All you have to do is find it.
  • 6. The Power of Context Small changes in context can be just as important intipping epidemics. We are exquisitely sensitive to change in context. If you want to bring about a fundamental change inpeople’s behaviour, a change that would persist andserve as an example to others, you need to create acommunity around them, where their beliefs can bepracticed, expressed and nurtured. In order to create one contagious movement, youhave to create many small movements first.