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Social Action and fifth state

Social Action and fifth state

Published in Technology , Business
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  • There are millions of tools offering hundreds of opportunities to anybody who wants to start a movement. From international NGO's, to an individual anybody can create a big impact on the world as long as he has a CAUSE thanks to the web 2.0
  • Many of the mass media tools like newspapers or TV channels are owned by several big groups or persons like Murdoch group or Doğan Medya Group.
    Those groups objectivity is discussed for years and it is a fact that they wouldn't publish news or interviews that would harm the image of their advertisers who pays a lot to them.
    So, it is almost impossible to publish the news that Nike uses child labor in far East in mass media. However, since Internet is not owned by any person or any group it is a perfect platform to publish and spread out the news.
    Also, relatively small movements can not afford to be pulished in any TV or newspaper. Publishing in digital media is almost free of charge.
  • NGO's can publish news, photos, videos but if people seeing them do not share with each other it wouldn't help the cause.
    In traditional media the published news were only shared in small talks like cocktails or dinner tables.
    However with web 2.0 tools advocates and volunteers can share videos, photos etc. and help the cause or the movement to speed up and to spread out.
  • In traditional media receivers were supposed to accept what is broadcasted.
    In digital media the communication is done from many to many.
    Any broadcasted or published news can be discussed in blog, P2P chat programs etc.
    People can discuss from others who are physically miles away  the reasons of a cause, how to improve a problematic situation.
  • In order to increase the effect of published materials they need to be shared and discussed.
    And in order to increase the possibility of sharing and discussing, the movement need to embrace advocates and volunteers.
    The best way to hire volunteers and create advocates is to create social networks or groups in social networking platforms
    So, they can create the leverage needed for the movement and also create a snowball effect.

Transcript

  • 1. Acción Social 2.0 2º Encuentro Huelva 2.0 www.huelva20.es Juan Diego Borrero Sánchez www.juandiegoborrero.com Universidad de Huelva www.uhu.es Huelva, 30 de noviembre de 2010
  • 2. Internet el quinto poder
  • 3. Visualización de los medios de Internet como una amenaza perturbadora
  • 4. “[Edmund] Burke dijo que había tres estados; pero que allá, en la galería de los reporteros, había un cuarto poder que era ahora más importante que todos ellos.” Thomas Carlyle (1831), Heroes and Hero-Worship, at www.gutenberg.org.etext/1091 El cuarto poder
  • 5.  La prensa en el siglo XVIII – el cuarto poder  Internet en el siglo XXI – el quinto poder Permite a las personas el acceso a otros individuos y a la información, a servicios y recursos técnicos en el camino hacia el apoyo de responsabilidad social en los negocios y la industria, el gobierno, la política y los medios de comunicación. El cuarto y quinto poder
  • 6.  Instituciones del cuarto poder en la Red: el periodismo en línea, transmisión en vivo de micro-blogging en los debates...  Los individuos en red del quinto poder: los periodistas ciudadanos, los bloggers, personas que publican videos en YouTube, las redes sociales… Instituciones en la red v Individuos en el quinto poder
  • 7. Poder comunicativo Nuevo canal para la responsabilidad social y la rendición de cuentas Evidencia Acceso universal v Masa crítica de usuarios
  • 8. Acción Social
  • 9. acción social es toda acción que tenga un sentido para quienes la realizan, afectando la conducta de otros, orientándose la acción mencionada por dicha afectación. http://es.wikipedia.org/wiki/Acci%C3%B3n_social 18.11.2010
  • 10. acción social • Weber identifica 4 formas de acción social, como modelos ideales: • Tradicional (costumbre); Son acciones conducidas por principios, normas, etc. en las cuales el componente racional es prácticamente insignificante. • Afectiva (emocional); De carácter principalmente irracional guiada por emociones como el amor, odio, etc. • Acciones destinadas a conseguir un fin racional. • Racional con arreglo a valores; Es decir además de perseguir un fin racional están guiadas por principios o normas morales.
  • 11. Movimientos sociales en los medios de comunicación social
  • 12. Social Media
  • 13. Publicar Publish
  • 14. Compartir Share
  • 15. Debatir Discuss
  • 16. Redes sociales Social Network
  • 17. Oportunidades  Mayor conciencia y Más Sensibilidad  Rápida y Más  No más fronteras y No censura  Costes reducidos
  • 18. Algunos Casos • http://www.thevenusproject.com/ • http://peace.stanford.edu/ • http://apps.facebook.com/causes/about • http://www.theclimateproject.org/index.php • http://www.ted.com/talks/lang/eng/al_gore_on_averting_climate _crisis.html • http://www.ashoka.org/ • http://www.charitywater.org/ • http://www.kiva.org/
  • 19. Conclusionen definitiva,
  • 20. Youse.Y’all. Yes, youse. 20
  • 21. Muchas gracias