Fourd booklet


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Project from Team FourD, which consists of four Industrial Designers in their master course at TU Delft. Aim of the project is going to India and understand how the Windmill innovation was conceived, how we can help innovators with our knowledge and make their windmill more efficient. We will create with a business model and elaborate a tool to help innovators in India to become social entrepreneurs.

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Fourd booklet

  2. 2. THE INTRODUCTION making agriculture a difficult job to This project is about designing a low budget do. A solution to this issue is finding windmill for farmers in India. Our team is an underground water and pump it to thePROJECT international and multidisciplinary design team, consisting of four TU Delft students studying Industrial Design Engineering (IDE). surface in order to use for it for irrigation. In most rural areas there is no power grid, so some pumps run on diesel, in The strength of Industrial Design is that we other cases water is pumped by hand, have strong practical design skills, a broad which requires a great deal of human technological grounding and extensive effort and drudgery. Having this solution, knowledge of innovation processes. We people found water pumping could also will combine these strengths and work be used for salt mining. closely together with the local inventors and   entrepreneurs. In this way we will come up A salt-water mixture is pumped“This solution came from with a windmill that is especially designed from underground into ponds, watertheir own need to pump for the Indian farmer. The windmill will be evaporates and salt gets harvested.water in their fields..” locally produced therefore creating jobs and India is the third largest salt producing the windmill will be easier to repair. country in the world. The state of Gujarat By applying this sustainable technology we contributes almost 70% of the total salt are aiming to replace the polluting diesel mining, with an estimated number of generators that are currently used. 54,000 salt mines. When using diesel- With this booklet we hope to provide you powered pumps, in order to produce with information about the project, our study 1000 tons of salt, the total expenditure ‘Industrial Design Engineering’ and the is Rs.1000.000 (€1.600), out of which team. Furthermore, we request your support Rs.60.000 (€950) are spent on fuel. to make this innnovative project happen. Economic conditions of farmers are very harsh, making their buying capacity very CONTEXT low; this fact is exploited by salt traders,FOUR D Weather conditions in India are characterized by long dry periods, added to the fact who give the farmers advances for their recurring expenses and then enter a FOUR DESIGN STUDENTS IN SEARCH OF A PROJECT surface water supply are very scarce, buyback agreement at a very cheap DELFT UNIVERSITY OF TECHNOLOGY
  4. 4. rate. The supply chain generated in this around the world; so thousands of different • Searching different utilities to use thebusiness model makes that middle men windmills can be found. This grassroots generated wind energy.(traders, transporters and retailers), take windmill proposal highlights itself by themost of the profit, being the farmer the low cost, production requirements and Commercial concernsmost disadvantaged. efficiency, solving the end user needs. The • Developing ways to make the windmill more commercially viable.  innovation proposed by the Hussain brothers • Creating a technical feasible product.Mohammad Mehtar Hussain (32) and his triggered us towards the understanding of • Make a fair supply chain, in whichyounger brother, Mushtaq (28) came with the grassroots innovations, and how they farmers receive a fair share of thea solution to pump  water, a low-cost, solve problems with local resources, in a profit.and relatively easy to build windmill. This cost-effective and sustainable way.solution came from their own need to PROJECT PHASES AND PLANNINGpump water in their fields for the winter The problem exists out of multiple issues Our project will last five months and iscrops. It was a basic windmill made of which are stated below. During our project divided in to five different phases. Allbamboo and tin sheets. After three years we would like to address these issues and phases are described below with theof optimizing the windmill, it has turned out use this to create a new value proposition for activities for each specialization within theto be a mature product with a large scale the windmill of the Hussain brothers. team. The figure on the next page showstesting around Gujarat (20 prototypes). A an overview how these phases are dividedwindmill has become a better solution for Technical issues over time and the period we expect tosalt mining than for field irrigation, due to • Developing the windmill in a way that it work in India.the fact that Gujarat is one of the main salt can be used in different geographicalmining states and the strong winds found situations. • Making the windmill adaptable to Phase I - Analysisin this area. Starting point will be the analysis of the overcome local site constraints. windmill to be able to build further on thePROJECT GOALS current available knowledge. Preparations Usage issuesBecause the windmill was conceived • How to install/use the windmill will be made for our stay in a bottom up solution, it is affordable • How to repair the windmillto local markets and construction Strategy - Research of currentpossibilities. Windmills have existed since New value propositions market developments, current marketthe first century, and have been adapted • Finding different functions for the opportunities and threats. Important is toto different scenarios and conditions windmill principle. make an overview of the stakeholders of
  5. 5. Ideation and finding opportunities & value Testing ideas and conceptualiza- Finalizing and documenta- Analysis current design Testing concepts tion tion Period in India SEP OKT NOV DEC JANPROJECT PLANNINGdifferent markets and to make estimations to map the several value chains within the overall view of the market should ensureof market size/potential. different markets. future success. A start will be made onContext - Analysis of Indian context, Context - Development of tools and methods marketing and implementation plans.gaining understanding in user needs. which can be used to gain input from Indian Context - All concepts will be tested toRealization - Focus on current technical context. Potential ideas will be tested locally find out preference among our final targetsolution and the practical issues involved. to gain feedback from its end users. group. Field research will also indicate Realization - Searching for alternative which areas require more research andPhase II - Ideation possible utilities which can be used in detailing.Ideation takes place partly in The combination with wind energy. Solutions will Realization - Concepts will be testedNetherlands and partly in India. In this way, be tested to see its functionality at different practically to find the best solutions.input and value can be searched for in two geographical environments and sites. Possible technical drawings, presentationways. First of all, by finding interesting drawings and simple prototypes will usedopportunities from a western and TU Delft Phase III - Conceptualization to explain each concept.perspective. Second, by searching for After testing the input from both a TU Delftopportunities in the Indian market. Finally, as a Indian perspective, concepts will be Phase IV - Testingthese different inputs can be tested locally developed and tested. Criteria from Gian will A final concept will be chosen and testedto generate the right outputs. be taken into consideration while developing at the local market. Depending on theStrategy - Opportunities will be searched the final concepts to create maximum value results, a prototype or working principlefor in alternative utilities for the windmill. for the organization. will be used.New ideas in business models will begenerated and new value will be searched Strategy - For each concept, detailedfor within the value chain. Important is business models will be generated. An
  6. 6. Strategy - Market potential will be used to show and convince its value. KEY PLAYERS IN PROJECTestimated and marketing/implementation Commissioner: GIAN ( will be developed. These can be EXPECTED OUTCOME  GIAN is a technology business incubator.tested locally to find out the potential of As Industrial Design students from They are helping unaided, unqualified,success. Delft University of Technology we are untrained individual innovator from theContext - The final concepts will be tested specially trained in user centered design. informal sector who has conceptualized/and user insights will be used to develop Understanding people’s needs and developed technological innovation and/ways to convey its use to the final users. interaction with the material world is a or outstanding traditional knowledgeRealization - By making prototypes of basic starting point for successful product practices. Gian is part of the Honey Beeworking principles, different tests can be innovation. Together with the knowledge network and based in Ahmedabad, India.performed on sight and at the TU Delft. about windmills brought from Delft Mahesh Patel is the Chief Innovator University of Technology this will lead to a Manager of GIAN. Mister Patel offered hisPhase V - Finalization sustainable, convenient and commercially support and help during our stay in IndiaThe last month results will be transformed sellable design. To ensure a sustainable and will be our direct contact. into presentations and reports. These will contribution to the stakeholders the designbe made in an appealing and convincing proposal is delivered together with a Investor: Alstom Foundationway, for as well the TU Delft as for our business model. Extra attention is is given Alstom is a world leader in transportIndian partners. to the implementation plan, since we want infrastructure, power generation and to make a product that is successful on transmission.  The foundation financiallyStrategy - Business models, marketing/ the long run. All the knowledge gathered supports project that have to do withimplementation plan and others will during the five months lasting project will be power generation or infrastructure. Theybe made in a understandable graphs documented and presented in a report. The have chosen to support this windmillwhich can be used to convince possible report includes insights of the user, context project by funding the manufacturing ofinvestors. Also market figures will be used specific requirements, working principle, the first make financial estimations. design iterations, production plan and testContext - All user insights have to results. As a final outcome of the project Dr. Vikram Parmarprocessed in a way that they can convince a prototype will be made to show the core Associate Professor & Joint Director,and persuade. Manuals or other ways to of the design. Most probably the prototype VentureStudio- Center for Innovativeexplain the use can be made to explain our shows the working principle of the proposed Business Design, Ahmedabad University,concept locally. design. India, Assistant professor TUDelftRealization - Possible working principleswill be presented in prototypes anddesign/technical drawings. These can be
  7. 7. INDUSTRIAL Industrial design engineers (ID engineers) educated at Delft University of Technology being refers to an experiential state of people and organisations, which canDESIGN are engineers trained to work in product have many shapes, such as satisfaction, development. IDE is a multidisciplinary fulfilment, support, inspiration, study, ID engineers learn learn about every protection, acknowledgment, comfort,ENGINEERING aspect of product design. We have strong practical design skills, a broad technological happiness, and involvement. The terms of this well-being is not unconditional; it grounding and extensive knowledge of must be sustainable. Its realisation must innovation processes. At the Faculty of consider the interests of ‘others’, i.e. Industrial Design Engineering, we actually culture, other people and organisations.“Fostering sustainable devise, study and improve products. This is This sustainability may take the formwell-being by exploring, done based upon the wishes and needs of of (material) durability, sustained use,generating and users, the business community and society or prolonged affective or aesthetic lifetransferring knowledge and as a whole. span; or it will take the form of social ortechnologies for industrial cultural” Industrial design engineering at Delft University of Technology is the largest university-based design course in the world. Since it was founded in 1965, more than 3000 designers have graduated in IDE. Delft is also a pioneer in educational innovation and a source of important research in the field of industrial design engineering. Following the mission of the Faculty of IDE, the overall research objective has been defined as follows: Fostering sustainable well-being by exploring, generating andFOUR D transferring knowledge and technologies for industrial design. The key element of FOUR DESIGN STUDENTS IN SEARCH OF A PROJECT this goal is ‘sustainable well-being’. Well- DELFT UNIVERSITY OF TECHNOLOGY
  9. 9. THE Our team exists of four TU Delft students, di- have already worked in practice, some vided over three different master directions. studied at art school and some have al- The team is international, including three ready worked within the BOP. Also, allTEAM Dutch and one Colombian student. TEAM VISION The Base of the Pyramid is a context that members of our team have a passion for traveling. This is an important driver for us to do this project abroad. Finally, attention was paid for sustainability offers many challenges like limited resourc- through out our whole education. es, efficiency and sustainability, but at the same time it offers a lot of opportunities to make a change by a small difference. For us, this project is an unique opportunity to apply the things we learned in this exciting context. It allows us to not only stimulate“Our vision is to apply our business, but also help a society which isknowledge in order to create eager to develop.meaningful products for the Our vision is to apply our knowledge in orderbase of the pyramid.” create meaningful products for the base of the pyramid. All four of us are extremely enthusiastic about this challenge, and we hope to share this enthusiasm with you. TEAM EXPERIENCE As team we have experience working to- gether. This allows us to work more effi- cient and effectively. It also resulted in anFOUR D enthusiastic group of people who share the same passions and interests. Our team has FOUR DESIGN STUDENTS experience in many different sectors. Some IN SEARCH OF A PROJECT DELFT UNIVERSITY OF TECHNOLOGY
  10. 10. BUDGET We estimated the total costs of the project for the four of us, during 2,5 months stay in India incluiding flight tickets will be around €10.000,-. We’re trying to get € 7000,- sponsored by companies, funds en gifts. In the case we succeed to get more than this amount we will donate the money to GIAN. In this way we hope more grassroots can be realized. Budget overview: Income: Funds 1000,- Companies 2200,- Gifts 500,- Alstom Foundation 3000,- Own input 3600,- ---------------------------------------- Total 10300,- Expenses: Prototyping 3000,- Visa 500,- Translator 400,- Rent housing 1000,- Printing 200,- Flight tickets 3000,-FOUR D Field research Telephone 100,- 50,- Local transport 500,- Daily expenses (2,5 months) 1500.- FOUR DESIGN STUDENTS ---------------------------------------- IN SEARCH OF A PROJECT Internet 50,- DELFT UNIVERSITY OF TECHNOLOGY Total 10300,-