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Lead generation-lessons-from-4000-businesses-final
 

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    Lead generation-lessons-from-4000-businesses-final Lead generation-lessons-from-4000-businesses-final Presentation Transcript

    • Lead Generation Lessons From 4,000 BusinessesA study based on real data from 4,000 businesses Tweet this Presentation Share on Facebook Share on LinkedIn
    • Real Data from 4,000 BusinessesThis study is based on data from HubSpot’s 4,000 customers.We analyzed the relationships between various inbound marketing activities andthe volume of traffic and leads that correlate with those factors.Factors studied include: • Blogging • Landing pages • Website pages • Facebook reach • Twitter reachThe graphs provide index numbers for traffic and lead volume. (The indexnumbers are based on a base level of 100 times the ratio to the base value.) Theunderlying growth was calculated with median values of HubSpot’s customerbase. Tweet this Presentation Share on Facebook Share on LinkedIn 2
    • Table of Contents Factor 1: Blogging ……………….…………………………..…………………………….……. 4 Factor 2: Web Pages ………………..………………………………………………………….. 6 Factor 3: Landing Pages ………………………………………………………………….…… 8 Factor 4a: Social Media: Twitter….…………………………………..………………….. 10 Factor 4b: Social Media: Facebook.………………………………….………….………. 12 Tweet this Presentation Share on Facebook Share on LinkedIn 3
    • Factor 1 Blogging Tweet this Presentation Share on Facebook Share on LinkedIn 4
    • Blogging & TrafficThe study compared blogging frequency against traffic & leads. The results showed staggering correlations.Businesses who blogged 16 to20 times per month got over 2times more traffic than thosewho blogged less than 4 timesper month.Those who blogged at least 20times per month had 5 timesmore traffic than those whoblogged less than 4 times permonth. Tweet this Presentation Share on Facebook Share on LinkedIn 5
    • Blogging & LeadsLead volume grew consistently and drastically among businesses who blogged over 5 times per month.Businesses who blogged just 16to 20 times per month got 3times more leads than thosewho didn’t blog.Those who blogged at least 20times per month saw nearly 4times more leads than thosewho didn’t blog. Tweet this Presentation Share on Facebook Share on LinkedIn 6
    • Blogging & Leads: B2B vs. B2CB2B businesses who blogged just16 to 20 times per month got 3times more leads than those whodidn’t blog.B2C businesses who blogged just16 to 20 times per month gotover 4 times more leads thanthose who didn’t blog. Tweet this Presentation Share on Facebook Share on LinkedIn 7
    • Total Blog Posts & TrafficBusinesses with over 200 totalblog articles got 4.6 timesmore traffic than those withunder 20 blog posts. Tweet this Presentation Share on Facebook Share on LinkedIn 8
    • Total Blog Posts & LeadsBusinesses with over 200 totalblog articles got 3.5 timesmore leads than those withunder 20 blog posts. Tweet this Presentation Share on Facebook Share on LinkedIn 9
    • Factor 2 Web Pages Tweet this Presentation Share on Facebook Share on LinkedIn 10
    • Web Pages & TrafficThe more content you create, the more traffic and leads your business will see.Businesses websites with 401 to1,000 web pages have 9 times moretraffic than those with 51 to 100. Tweet this Presentation Share on Facebook Share on LinkedIn 11
    • Web Pages & LeadsBusinesses with websites that have401 to 1,000 webpages have 6 timesmore leads than those with 51 to100. Tweet this Presentation Share on Facebook Share on LinkedIn 12
    • Web Pages & Leads: B2B vs. B2CBoth B2B and B2C companieswith over 1,000 web pagesgenerated over 8 times moreleads than those with only 51to 100 web pages. Tweet this Presentation Share on Facebook Share on LinkedIn 13
    • Factor 3 Landing Pages Tweet this Presentation Share on Facebook Share on LinkedIn 14
    • Landing Pages & LeadsThe data show it’s not only important to have landing pages; it’s important to have many landing pages.Businesses with 31 to 40 landingpages got 7 times more leadsthan those with only 1 to 5landing pages.Those with over 40 landing pagesgot 12 times more leads thanthose with only 1 to 5 landingpages. Tweet this Presentation Share on Facebook Share on LinkedIn 15
    • Landing Pages & Leads: B2B vs. B2CBoth B2B and B2C companieswith over 40 landing pagesgenerated over 10 timesmore leads than those withonly 1 to 5 landing pages. Tweet this Presentation Share on Facebook Share on LinkedIn 16
    • Factor 44Factor Social Media Reach Tweet this Presentation Share on Facebook Share on LinkedIn 17
    • Twitter Reach & TrafficThe businesses’ social media reach had a strong correlation with traffic and leads.Businesses with 301 to 1,000Twitter followers had over 5times more traffic than thosewith 1 to 25 followers.Businesses with over 1,000Twitter followers had over 6times more traffic than thosewith 1 to 25 followers. Tweet this Presentation Share on Facebook Share on LinkedIn 18
    • Twitter Reach & LeadsBusinesses with 301 to 1,000Twitter followers had over 4times more leads than thosewith 1 to 25 followers.Businesses with over 1,000Twitter followers had 5 timesmore leads than those with1 to 25 followers. Tweet this Presentation Share on Facebook Share on LinkedIn 19
    • Twitter Reach & Leads: B2B v. B2CB2B and B2C businesses with301 to 1,000 Twitter followersgot over 4 times more leadsthan those with 1 to 25 fans.B2C business with over 1,000Twitter got 10 times moreleads than those with 1 to 25fans. Tweet this Presentation Share on Facebook Share on LinkedIn 20
    • Facebook Reach & TrafficBusinesses with 501 to 1,000Facebook fans had 3.5 times moretraffic than those with 1 to 25 fans.Businesses with over 1,000 Facebookfans had 22 times more traffic. Tweet this Presentation Share on Facebook Share on LinkedIn 21
    • Facebook Reach & LeadsBusinesses with 501 to 1,000Facebook fans had 4 times moreleads than those with 1 to 25 fans.Businesses with over 1,000 Facebookfans had 12 times more leads. Tweet this Presentation Share on Facebook Share on LinkedIn 22
    • Facebook Reach & Leads: B2B v. B2CB2B businesses with over 1,000Facebook fans got 6.5 times moreleads than those with 1 to 25fans.B2C business with over 1,000Facebook fans got 16 times moreleads than those with 1 to 25fans. Tweet this Presentation Share on Facebook Share on LinkedIn 23
    • Request a Free Customized Website Evaluation Let HubSpot’s experts help with a no-obligation assessment that evaluates your current website for areas of improvement. Sign up for a Free Website Evaluation Tweet this Presentation Share on Facebook Share on LinkedIn 24