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A strategic white paper I wrote to support Alcatel's global market positioning direction in 2005. ...
A strategic white paper I wrote to support Alcatel's global market positioning direction in 2005.
Targeting C-level executives at mobile service providers, its examines to the need to develop increasingly 'user-centric' services (e.g. personalized communication, ubiquitous messaging, high-speed mobile Internet and infotainment services) that resolve users' pain-points, address evolving market demands, and compensate for service providers' declining communication service revenues.
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