Visual appeal has two amounts, material and immaterial. At materials stage, look of somebody/ a thing is composition of a few variables - material, configuration, & colour. The content ormatter is foremost basis of anything. The very existence of someone/something is essence orcontent material, e.g., the fundamental life-sustaining human matter is cell. The configurationor structure of someone/something is outcome of horizontal-vertical summation of contentelements. A configuration gives efficient, effective, and valuable shape to subject materialelements. A precise configuration of content elements gives foundational strength and structuralharmony to a person or a thing. The colour or lighting is essential feature of persons or things.A colour scheme is outcome of about three basic colours - red, blue, and yellow (or green).We may get countless new and novel colours by mixing the basic colours. In addition to basiccolours, there are two neutral colours, white & black. White and Black are key colours. They areused for shading and tinting. Shading is used to make some thing darker by adding black whiletinting is used to make some thing lighter by adding white. Peoples liking / disliking of specificcolours is based on multiple features such as education, culture, environment, and geography.At immaterial or human stage, physical appearance is manifestation of intentions, emotions, andthoughts of an individual. A specific human appearance reflects a unique character-sketch of anindividual.Message Transmission through Visual appealAn appearance must transmit a message to viewers. Viewers receive message, rightly orwrongly, and impressed, positively or negatively, by appearance of someone/something.Human visual appeal is used to transmit/assess inward-outward features of an individual. Atinward degree, human look is manifestation of definite thought-pattern or mindset and specificwork-pattern or behavior. On outward front, an appearance manifests socio-economic statusof an individual and compatibility with temporal standards. An effective interactive look mustfollow some specific social standards and a few definite time-space frameworks. For example,it is said, eat tasty & wear trendy. A trendy dressing indicates compatibility of individual withprevalent social norms & temporal standards. An outdated dressing makes someone ridiculous.It is an established social rule of every culture/nation that a person should adopt a specific lookto reflect inner reality and to match outer norms. An effective leader cannot ignore the emotionalattachment of people towards visual appeal phenomenon, so that, he/she must transmit aspecific message to viewers through definite appearance otherwise leadership profile would beincomplete or less effective.Communication & Body LanguageLife is interactive phenomenon. Communication is inevitable aspect of interactive life, bothindividual as well as collective. Communication has two parts - verbal and non-verbal. Themajor or decisive portion of any communication is non-verbal. A specific physical appearanceis non-verbal communication. A great body of research on effective communication providesample proof that peoples are affected dominantly through face-expressions, postures, dresses,and interactive environ during some communication process; moreover, the importance ofspecific words is far less than the tone & tune of words. During communication, body-languageis more effective than verbal language.Body language is non-verbal part of communication. Physical visual appeal of a person givesinvisibly multiple messages to others. Moreover, the effect of verbal communication dependsdominantly on body language. A person is understood or interpreted predominantly accordingto his/her body language. An aggressive body language will create different effects thandefensive body language during some discussion. An aggressive body language is filled withdare gazing eyes, harsh facial expressions, red face coloring, snarling nose, punching hands,and leaning away posture. On the other hand a defensive body language indicates non-gazingeyes, submissive facial expressions, pale coloring, motionless hands, and volatile body posture.Similarly, a person adopts, involuntarily, attentive-bored body languages, happy-sad bodylanguages, dominant-submissive body languages, fearful-courageous body languages, jealous-
cordial body languages, and cooperative-competitive body languages. It is worth mentioningthat adoption and interpretation of body languages vary from culture to culture and region toregion. It is vey important to train subconscious about basics of body languages for betterinvoluntary movement during some interaction and for accurate estimation of interpretation ofsomeone else body languages. Through conscious training, a person can adopt acceptablebody language patterns during interaction to convey inner messages. Practically, rightmessaging is possible through adoption of widely accepted etiquettes, manners, and customsthat make our body language suitable for manifold occasions/multiple persons.Non-Verbal Communication & Leadership StylesManagement is communication among multiple stakeholders such as entrepreneurs, investors,customers, and government functionaries. During diverse business interactions a person wantsto transmit a specific message to others. A general physical appearance of an individual,leader or follower, is transmitting medium of inner intentions or programs. For example,different entrepreneurs appear differently or an entrepreneur may appear differently on distinctoccasions. The non-verbal communication or general look of a leader depends dominantly onleadership styles. The leadership styles can be grouped into four categories. An entrepreneuris either missionary or visionary or dynamic or supportive. A missionary leader is extremelydevotional towards leadership objectives, so that he/she tries to project him/her as a devotionalpersonality. A visionary leader appears differently, a visionary adopts generally a classical visualappeal due to knowledge-driven visions. A dynamic leader is extremely performance-orientedtowards leadership objectives, so that he/she is proactively accommodative towards existing/upcoming ground realities of society towards general look, normally; a dynamic leader adoptstrend-setting look. A supportive leader wants to create cordial environment for all and sundry.The very physical appearance of a supportive leader is compatible with inner or actual demandsof people. It is worth mentioning that wrong messaging via inappropriate appearance extractsextra energy of a leader for settling the wrong communication through unsuitable physicalappearance.Success - Role of Visual appeal & ProjectionIt is said that success is not pursed rather it is attracted. People are attracted towards things/persons that provide solution to their needs or problems. The very basis of attraction is, firstly,to develop useful items/services for others, to feel inner voices of people accurately, to fixtheir troubles responsibly. Secondly, a specific interactive environment creates attraction,so that, an appropriate temporal-spatial appearance of someone/something is decisive forattraction. Thirdly, a dynamic projection of inner features of someone/something createsattraction. An effective projection is equally essential for individuals and institutions. ワンピース 653. For example, an executive training centre can attract students through launchingsubstantive training programs, state-of-the-art training methods, effective trainer, and betterlearning environment. The presence of these contents cover basic stuff of a training centrebut an appropriate projection is inevitable to covert it into a successful venture. Projectionsynchronizes inner features with external demand. The effort leads towards success. The inner-outer synchronization phenomenon works almost everywhere. For example, a professionalis successful if he is dynamically linked with executive, inventor is famed in a society throughinnovator, researcher is accepted by stakeholders trough recognized institutions, leader ispopularized through references or success stories, and so on and so forth.Attractive Energy & Attraction-Repulsion PhenomenonThe whole cosmic economy is energy-based scheme of creation. The very basis of universeis Divine Energy. Divine Energy creates attractive energy profiles at multiple ranges. Thecreative energy gives sustenance to every object, both animate and inanimate. Energymay adopt countless shapes or attributes. At human amount, it becomes attractive energy.Attractive Energy is vital aspect of human personality. It shapes ones mindset, behavior, and
effectiveness, so that people are attracted or repulsed. In other words, people are attractedor repulsed towards each other or things due to presence of invisible attractive-repulsiveenergy continuously flowing everywhere. The energy provides base to attraction-repulsionphenomenon. The attraction-repulsion phenomenon is everyday experience of interactivelife. For example, we are attracted towards strength and repulse weakness, we like financialabundance and avoid poverty, and we are fond of good company and avoid bad company,and so on and so forth. The attraction-repulsion phenomenon works through physical features,mindset configurations, and spiritual urges, so that the attraction or repulsion towards someone/something can be managed through setting-resetting of inner-outer features of persons orthings. In other words, the attraction-repulsion towards someone/something can be managedthrough effective projection of reality.Attractive Energy & Interactive ZonesHuman Attractive Energy has spatial influences, as well. Consequently, human interactionsare affected by spatial setting of persons/things. The situation indicates presence of invisibleinterpersonal spaces. Every individual feels some personal spaces or interpersonal spaces ofinteractions. A great body of research revealed that persons have definite interactive zones.Analytically, there are four interactive zones - Intimate, Personal, Social, andPublic. Theintimate zone is reserved for spouse, children, close family members, and fast friends. Intimatezone is the space within arm length. We are comfortable if close linkages are within intimaterange on the other hand we are uneasy towards some persons if they are interacting withus within intimate zone. Second, the personal zone begins about an arm length away andending about four feet away. It is consciously reserved for relatives, friends, and colleagues.An office or lounge setting indicates presence of personal zone. Third, the social zone is thearea that ranges from four to six feet away from us. The social zone is reserved for strangersand new acquaintances. The meeting room or drawing room setting is based on idea of socialzone. Fourth, the public zone starts from six feet away. The area is used for seminars, publicspeeches, and discussion groups. The area is reserved for general audience, both acquaintedand non-acquainted. The transference power, an invisible attractive energy of leaders, workdifferently at different interactive spatial zones. An effective leader adopts a proactive approachtowards phenomena of interactive zones and appears accordingly to actualize leadershipobjectives or to project leadership profile.Significance of Body PosturePersonality Traits play an important role during interactive life. There are few character traitsof an individual that plays a decisive role during interactive life but they are difficult to conveyverbally or practically. Moreover, these character traits set interactive patterns for futureinteractions. The prominent pattern setting personality traits are firmness, flexibility, and agility.A quick solution to this limitation is adoption of some standard postures. Posture indicates ourinner firmness or rigidity, flexibility or volatility, and laxity or agility. Secondly, some posturesmake our physical aspect normal/active for working. For example, doctors suggest that duringsitting/standing/walking, spine should be in an almost straight line from our head to the lowerpart of back, moreover, it is suggested that chin/shoulders should be parallel to the floor (orearth) and head to be aligned with the roof (or sky). The straight sitting/standing/walkingimprove work efficiency and avoids certain body pains.Projection - A Strategy towards Effective LeadershipLeader is personification of institutional culture. Moreover, he/she is image person of multiplestakeholders of an organization and gives lasting identification to stakeholders. A strategic/tactical approach of appearance is significant to make accurate projection of leadership profile.A wrong projection of leadership would be detrimental for institutional growth and development.A separate body or media cell is inevitable for accurate projection of leadership. A wrongimage may eat precious time for fixing wrong messages due to ugly projection. It is nowcorporate standard globally to appoint some persons for psychological-based and aesthetic-
driven projection of leadership, institution, and products/services. Consequently, marketinghas become inevitable aspect of business life. At leadership stage, the ultimate purpose ofprojection is to portray a definite leadership style. At institutional degree, the final motive ofprojection is to manifest organizational culture. At product/service amount, a projection givesbrand name to a product or a service.An effective projection process promotes simultaneously products/services, institutions, andpersons. It adopts multiple marketing techniques, launches various advertisement campaigns,and initiates manifold public relationship interactions. The purpose of marketing is to developmatching between products or services and customer needs. The scope of advertisementcampaign is to propagate informative-persuasive messages for customers. A dynamic publicrelationship effort builds mutually beneficial or win-win relations with customers. The bestsituation is to design marketing, advertisement, and PR in a reinforcing manner for effectiveprojection of product/service, leadership, and institution.