WordPress for  Small Business www.jtpratt.com www.jtprattmedia.com
<ul><li>What is WordPress? </li></ul><ul><li>Why Is It SO Popular? </li></ul><ul><li>What Is  a CMS? </li></ul>www.jtpratt...
<ul><li>How do I get WordPress? </li></ul><ul><li>WordPress.com is a free blog service </li></ul><ul><li>WordPress.org is ...
<ul><li>WordPress.com is a free blog service </li></ul><ul><li>signup for:  websitename.wordpress.com </li></ul><ul><li>ca...
<ul><li>WordPress.org is free software </li></ul><ul><li>requires web hosting </li></ul><ul><li>maintained by WordPress co...
Isn't Wordpress for Blogging? www.jtpratt.com www.jtprattmedia.com
<ul><li>Can I Really Create and Manage a Website? </li></ul><ul><li>WordPress is Free </li></ul><ul><li>Thousands of Free ...
<ul><li>How Much Money Will I Need? </li></ul><ul><li>WordPress.com is free (but inflexible) </li></ul><ul><li>Most busine...
<ul><li>Preventative Maintenance Tips </li></ul><ul><li>Offsite backups </li></ul><ul><li>Update WordPress regularly </li>...
<ul><li>How do I Find a WordPress Expert? </li></ul><ul><li>Google search </li></ul><ul><li>forums or groups </li></ul><ul...
<ul><li>How Do I know if my WordPress  guy IS AN expert? </li></ul><ul><li>ask for examples of work </li></ul><ul><li>ask ...
<ul><li>How Much Do I Pay a WordPress expert? </li></ul><ul><li>You get what you pay for </li></ul><ul><li>Rates run from ...
<ul><li>PEOPLE ARE JUDGING YOU! </li></ul><ul><li>first impressions are everything </li></ul><ul><li>you have about 5 seco...
<ul><li>The Needs of a Small Business Online </li></ul><ul><li>listing of services </li></ul><ul><li>selling products (e-c...
<ul><li>Listing Your Services </li></ul><ul><li>write in depth descriptions </li></ul><ul><li>don't put non-relevant servi...
<ul><li>Selling Products (e-commerce) </li></ul><ul><li>know your requirements first </li></ul><ul><li>find the best solut...
<ul><li>Blogging for a Small Business </li></ul><ul><li>don't let it be a missed opportunity </li></ul><ul><li>position yo...
What Plumber Would You Call? www.jtpratt.com www.jtprattmedia.com
 
 
 
What Painter Would You Contact? www.jtpratt.com www.jtprattmedia.com
 
 
What Lawyer is most reputable? www.jtpratt.com www.jtprattmedia.com
 
 
 
Which Accountant Is Best? www.jtpratt.com www.jtprattmedia.com
 
 
 
Who Has the Best Pizza? www.jtpratt.com www.jtprattmedia.com
 
 
 
<ul><li>What Have We Learned? </li></ul><ul><li>Have an extremely visible “call to action” </li></ul><ul><li>Look as profe...
<ul><li>Are You Getting Conversions? </li></ul><ul><li>Is your website bringing in visitors? </li></ul><ul><li>Are those v...
<ul><li>Does Your Website have ROI? </li></ul><ul><li>Every business owners wants ROI </li></ul><ul><li>If you don't spend...
<ul><li>Go BEYOND your website </li></ul><ul><li>Spend time doing external promotion </li></ul><ul><li>Network in local me...
Questions? www.jtpratt.com www.jtprattmedia.com
Upcoming SlideShare
Loading in...5
×

Wordpress small-business

4,193

Published on

WordPress for Small Business Owners presentation. Learn everything you should know about your website in small business (including WordPress)!

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,193
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wordpress small-business

  1. 1. WordPress for Small Business www.jtpratt.com www.jtprattmedia.com
  2. 2. <ul><li>What is WordPress? </li></ul><ul><li>Why Is It SO Popular? </li></ul><ul><li>What Is a CMS? </li></ul>www.jtpratt.com www.jtprattmedia.com
  3. 3. <ul><li>How do I get WordPress? </li></ul><ul><li>WordPress.com is a free blog service </li></ul><ul><li>WordPress.org is free software </li></ul>www.jtpratt.com www.jtprattmedia.com
  4. 4. <ul><li>WordPress.com is a free blog service </li></ul><ul><li>signup for: websitename.wordpress.com </li></ul><ul><li>can't modify theme code </li></ul><ul><li>have to pay to modify CSS code </li></ul><ul><li>can't install plugins or themes they don't already have </li></ul><ul><li>has paid upgrades (like vanity domain names) </li></ul><ul><li>don't have to pay for hosting </li></ul><ul><li>maintained for Automattic company, not WordPress community </li></ul><ul><li>limited customization - but nearly unbreakable </li></ul>www.jtpratt.com www.jtprattmedia.com
  5. 5. <ul><li>WordPress.org is free software </li></ul><ul><li>requires web hosting </li></ul><ul><li>maintained by WordPress community (which includes Automattic) </li></ul><ul><li>can install any plugins or themes you want </li></ul><ul><li>highly intuitive, fairly easy learning curve </li></ul><ul><li>unlimited customization potential </li></ul><ul><li>you break it - you fix it </li></ul>www.jtpratt.com www.jtprattmedia.com
  6. 6. Isn't Wordpress for Blogging? www.jtpratt.com www.jtprattmedia.com
  7. 7. <ul><li>Can I Really Create and Manage a Website? </li></ul><ul><li>WordPress is Free </li></ul><ul><li>Thousands of Free Themes </li></ul><ul><li>Thousands of Free plugins </li></ul><ul><li>What's Your Time Worth? </li></ul>www.jtpratt.com www.jtprattmedia.com
  8. 8. <ul><li>How Much Money Will I Need? </li></ul><ul><li>WordPress.com is free (but inflexible) </li></ul><ul><li>Most businesses &quot;self-host&quot; </li></ul><ul><li>requires a domain name and web hosting account </li></ul><ul><li>What you spend beyond that is unique to your business needs </li></ul><ul><li>DO NOT put your website LAST on your list of expenditures </li></ul>www.jtpratt.com www.jtprattmedia.com
  9. 9. <ul><li>Preventative Maintenance Tips </li></ul><ul><li>Offsite backups </li></ul><ul><li>Update WordPress regularly </li></ul><ul><li>Update Plugins regularly </li></ul><ul><li>Remove unused plugins </li></ul><ul><li>Use Basic Security measures </li></ul>www.jtpratt.com www.jtprattmedia.com
  10. 10. <ul><li>How do I Find a WordPress Expert? </li></ul><ul><li>Google search </li></ul><ul><li>forums or groups </li></ul><ul><li>outsourcing websites </li></ul><ul><li>recommendations </li></ul>www.jtpratt.com www.jtprattmedia.com
  11. 11. <ul><li>How Do I know if my WordPress guy IS AN expert? </li></ul><ul><li>ask for examples of work </li></ul><ul><li>ask for references WITH contact information </li></ul><ul><li>get estimates of work in advance </li></ul><ul><li>ask lots of questions </li></ul><ul><li>talk with them over the phone </li></ul><ul><li>pay for only portions of work over time </li></ul>www.jtpratt.com www.jtprattmedia.com
  12. 12. <ul><li>How Much Do I Pay a WordPress expert? </li></ul><ul><li>You get what you pay for </li></ul><ul><li>Rates run from $10/hr to $200/hr </li></ul><ul><li>Compare costs to any other skilled trade </li></ul><ul><li>Differences are from coaches to coders </li></ul><ul><li>If you want custom work, you pay a custom price </li></ul>www.jtpratt.com www.jtprattmedia.com
  13. 13. <ul><li>PEOPLE ARE JUDGING YOU! </li></ul><ul><li>first impressions are everything </li></ul><ul><li>you have about 5 seconds time </li></ul><ul><li>it's like a job interview </li></ul><ul><li>are you trustworthy? </li></ul><ul><li>can YOU do what I want? </li></ul><ul><li>is what I want within 2 clicks? </li></ul>www.jtpratt.com www.jtprattmedia.com
  14. 14. <ul><li>The Needs of a Small Business Online </li></ul><ul><li>listing of services </li></ul><ul><li>selling products (e-commerce) </li></ul><ul><li>blogging </li></ul><ul><li>social media engagement </li></ul><ul><li>contact forms </li></ul><ul><li>invoicing </li></ul><ul><li>generating leads </li></ul><ul><li>SEO (getting found) </li></ul><ul><li>email marketing </li></ul><ul><li>advertising </li></ul>www.jtpratt.com www.jtprattmedia.com
  15. 15. <ul><li>Listing Your Services </li></ul><ul><li>write in depth descriptions </li></ul><ul><li>don't put non-relevant services on the same page </li></ul><ul><li>think off each service page as a &quot;target&quot; </li></ul><ul><li>know your keywords in advance </li></ul><ul><li>don't OVER-SEO </li></ul><ul><li>don't forget the homepage target </li></ul>www.jtpratt.com www.jtprattmedia.com
  16. 16. <ul><li>Selling Products (e-commerce) </li></ul><ul><li>know your requirements first </li></ul><ul><li>find the best solution (using WordPress or not) </li></ul><ul><li>have a dedicated maintenance person </li></ul><ul><li>be secure </li></ul><ul><li>cover yourself legally </li></ul>www.jtpratt.com www.jtprattmedia.com
  17. 17. <ul><li>Blogging for a Small Business </li></ul><ul><li>don't let it be a missed opportunity </li></ul><ul><li>position yourself as an expert </li></ul><ul><li>grow in the search engines </li></ul><ul><li>use it to populate social media </li></ul><ul><li>give away knowledge as your loss leader </li></ul><ul><li>Keep people engaged via updates </li></ul><ul><li>Use examples, case studies, and testimonials </li></ul>www.jtpratt.com www.jtprattmedia.com
  18. 18. What Plumber Would You Call? www.jtpratt.com www.jtprattmedia.com
  19. 22. What Painter Would You Contact? www.jtpratt.com www.jtprattmedia.com
  20. 25. What Lawyer is most reputable? www.jtpratt.com www.jtprattmedia.com
  21. 29. Which Accountant Is Best? www.jtpratt.com www.jtprattmedia.com
  22. 33. Who Has the Best Pizza? www.jtpratt.com www.jtprattmedia.com
  23. 37. <ul><li>What Have We Learned? </li></ul><ul><li>Have an extremely visible “call to action” </li></ul><ul><li>Look as professional as possible </li></ul><ul><li>Highlight your strengths </li></ul><ul><li>Don't have a “cluttered” website </li></ul><ul><li>Is your message “5 seconds or less”? </li></ul>www.jtpratt.com www.jtprattmedia.com
  24. 38. <ul><li>Are You Getting Conversions? </li></ul><ul><li>Is your website bringing in visitors? </li></ul><ul><li>Are those visitors converting to sales? </li></ul><ul><li>What can you do to get more traffic? </li></ul><ul><li>What can you do to convert more sales? </li></ul>www.jtpratt.com www.jtprattmedia.com
  25. 39. <ul><li>Does Your Website have ROI? </li></ul><ul><li>Every business owners wants ROI </li></ul><ul><li>If you don't spend (time or money), no ROI </li></ul><ul><li>ROI is NOT manufactured overnight </li></ul><ul><li>You get OUT of it what you put INTO it </li></ul>www.jtpratt.com www.jtprattmedia.com </li>
  26. 40. <ul><li>Go BEYOND your website </li></ul><ul><li>Spend time doing external promotion </li></ul><ul><li>Network in local meetups and groups </li></ul><ul><li>Answer questions in forums </li></ul><ul><li>Connect in forums </li></ul><ul><li>CALL PEOPLE </li></ul><ul><li>Connect traditional media to your website </li></ul>www.jtpratt.com www.jtprattmedia.com
  27. 41. Questions? www.jtpratt.com www.jtprattmedia.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×