Not Your Father’s Internet: The Generation Gap in Online Politics Written By: Michael Xenos & Kirsten Foot By: Jarrett Tomalin Rootsweb.com

The Old Method Pamphlets, phone, mail, television Problems 1994 Diane Feinstein Howard Dean

Pamphlets, phone, mail, television

Problems

1994 Diane Feinstein

Howard Dean

Dimensions through the web Websites; www.rnc.org or www.dccc.org Video Campaigns Podcasts E-mail Bulletin Boards

Websites; www.rnc.org or www.dccc.org

Video Campaigns

Podcasts

E-mail

Bulletin Boards

TheYouth Movement Online information? What do they want? High voter turnout League of Women Voter’s & Rock the Vote http://www.youtube.com/watch?v=fX40RsSLwF4

Online information?

What do they want?

High voter turnout

League of Women Voter’s & Rock the Vote

http://www.youtube.com/watch?v=fX40RsSLwF4

John McCain campaign’s “Cyber Express Webcast” “ Live & Interactive” Positive in using internet Negatives were apparent Adapting traditional campaigning to the web

“ Live & Interactive”

Positive in using internet

Negatives were apparent

Adapting traditional campaigning to the web

Adapting traditional campaigning to the web Politicians hold on to past strategies Not speaking to the audience

Politicians hold on to past strategies

Not speaking to the audience

Web Campaigning Innovative ideas Interactivity Risk Taking Not as popular

Innovative ideas

Interactivity

Risk Taking

Not as popular

User generated campaigns Social Networking Sites Text/IM Tools to engage. Not a passive audience but interactive.

Social Networking Sites

Text/IM

Tools to engage. Not a passive audience but interactive.

Discussion Where do you obtain most of your information on politics? Do you believe politicians in the last election evolved in speaking to the youth? Is going after youth a waste of time in politics?

Where do you obtain most of your information on politics?

Do you believe politicians in the last election evolved in speaking to the youth?

Is going after youth a waste of time in politics?