Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @brightidea

S
Source: http://www.verinet.dk/hosting/?p=29
Innovation in the Cloud

PC
Innovation in the Cloud

How to Recognize a “Native” Cloud Apps
 Entirely New Problems Solved!
 Much Broader in Scope and Scale (10X)
 Inter-Company Collaboration (Emp, Cust & Parts)
 Social Apps with a Large Number of End-Users
 Simple to Use, Easy to Learn, Point Solutions
 Self-Service Setup, Configurable & Mashable
PC
 Rely on External Services Available on the Web
Innovation in the Cloud

Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea

FAILURE TO INNOVATE
IS A CRITICAL BUSINESS CHALLENGE
* 82% of the S&P 500 from 1957 are Out of Business.

Brightidea: Market Leader in Innovation
A Better Way to Manage the Innovation Process
Innovation
Crowdsourcing Cross-Functional Scorecarding & Multi-Phase Stage-Gate
Idea Portal Initial Go/No-Go Development
Enterprise Innovation Management (EIM)
Just like CRM software supports and monitors the sales pipeline - from lead to contract;
EIM products support and monitor the innovation pipeline - from idea to launch.
WWW.BRIGHTIDEA.COM

Brightidea:
Brightidea, Inc. Market Leader in Innovation
The Global Leader in On-Demand Innovation Management
Brightidea, Inc.
Customers: 250+
Employees: 35
Status: Private, Closely-Held, Profitable
Locations: San Francisco & New York
Team: ex-IBM, Oracle, Accenture, KPMG,
Parature, CareerBuilder, BroadChoice.
Brightidea sells software specifically-designed to automate, accelerate and
Track the innovation process in large, complex organizations.
WWW.BRIGHTIDEA.COM

The Market Leader: 250+ Subscribers Spanning All Verticals
WWW.BRIGHTIDEA.COM

Brightidea: Market
On-Demand Product Suite Leader in Innovation
Collect Decide Execute
Community system for Idea Idea Routing and Scorecarding Distributed Team and Project
Collection and Voting with large system accelerates cross-functional Tracking by stage of Innovation
groups of Customers, Employees decision making and fosters cross- Process, Financial Projections
or Partners. silo collaboration. and Launch date
WWW.BRIGHTIDEA.COM

Common Use Cases of the Brightidea Suite
WWW.BRIGHTIDEA.COM

What is Driving Companies to Innovation Software?
 Facing Crisis Point with Accelerating Change
 Execs Concerned with Silos & Agility
 Companies Deploying Corporate Social
Networks, Need a Real Purpose and an ROI
 Recognizing of Innovation as a Process that
can be Managed
 Global Recession & Failing Corporations
WWW.BRIGHTIDEA.COM

Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea

Adobe: Customer Co-Creation Case Study
Captures and prioritizes customer feedback for Software Products.
• Product Management & Product Marketing
Seeking to better engage end-users and early adopters
• SaaS Product
Continuously evolving products need continuous input streams
• Customer Feedback
Capture Voice of Customer through Enhancement Requests
• Skinnable and Scalable
Separate sites for each product, each skinned to be brand relevant.
• Rapid Adoption
Over 1,000 active users on Acrobat WebStorm in 90 days.
Live Site: http://ideas.acrobat.com
WWW.BRIGHTIDEA.COM

Experian: Managing a Global Innovation Pipeline
Manages a Billion Dollar Pipeline - Tracking all Innovation Work Globally with Brightidea’s products
• Fragmented Culture and Process
Growth through acquisition, many different NPD processes, Excel
• Idea Harvest
Focal point for culture of innovation and collaboration
• Quantify the Pipeline
$1 Billion Dollars in Potential revenue, over 400 Projects Tracked
• Executive Visibility
Dashboards viewed by CEO in BU leadership meetings and
used investor relations
• Global Roll-Out
Expanded to over 30 countries around the world.
“ Brightidea is critical to our business.”
Laura DeSoto
SVP Synergy & Innovation, Experian
WWW.BRIGHTIDEA.COM

Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea