Do-it-yourself                           Search Engine                            OptimizationThis document contains confi...
Who we are  Seonexus.com was founded in 2005 to assist businesses and ecommerce  experts in analyzing their site so they c...
What is SEO?Search engine optimization (SEO) is the process of improving the volume andquality of traffic to a web site fr...
What we discovered SEO has several considerations to improve placement and cataloging.•Links     •Links and there link tex...
How we help SEONEXUS is an analytical engine that allows site owners to submit their site, the current keyword strategy th...
How we are betterFree Tools (Online applications and software):        •Provide limited information. While these tools may...
Links and ImagesSeonexus.com empowers you to view your links within each page and theircorresponding link text.Seonexus.co...
Text and Word DensityKnowing your keywords within your text and body ensures that you can evaluate ifthis aligns with your...
Content and Continuity Understanding how each element corresponds to each other ensures that the search engines can assess...
HTMLHTML is the backbone for every webpage. It is important to understand what thesearch engines are reading when they are...
Search Engine Results Knowing where the page is ranked based on the keyword strategy is crucial. This is the key indicator...
Competition Do you know who is competing for the same placement? Competition for the top space, under the keyword is impor...
Managing Change Changes can happen monthly or daily! Learning what is working and what is not can make the difference in d...
Training  Teaching your staff what to look for and what should be considered can save you  time and money! Below are some ...
PricingKnowing the different needs of businesses worldwideFor small sites that only analyze 1 – 15 pages per monthSEO Nexu...
Pricing Discover the difference and learn how each of these items can improve your online marketing strategy.             ...
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Seo Nexus

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This is an example of the basic analytics to improve site traffic

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Seo Nexus

  1. 1. Do-it-yourself Search Engine OptimizationThis document contains confidential information. Any unauthorized sharing and/ordistribution is a violation of US and International copyrights. This document and itscontents shall remain the property of SEONEXUS.COM. Upon request thisdocument in its entirety shall be returned to SEONEXUS.COM Copyright 2008-2010 Seonexus.com
  2. 2. Who we are Seonexus.com was founded in 2005 to assist businesses and ecommerce experts in analyzing their site so they can make the necessary decisions to improve their online marketing strategies. Google Current Website Yahoo MSN Copyright 2008-2010 Seonexus.com
  3. 3. What is SEO?Search engine optimization (SEO) is the process of improving the volume andquality of traffic to a web site from search engines via "natural" ("organic" or"algorithmic") search results for targeted keywords. Usually, the earlier a site ispresented in the search results or the higher it "ranks", the more searchers will visitthat site. SEO can also target different kinds of search, including image search,local search, and industry-specific vertical search engines.As a marketing strategy for increasing a sites relevance, SEO considers howsearch algorithms work and what people search for. SEO efforts may involve asites coding, presentation, and structure, as well as fixing problems that couldprevent search engine indexing programs from fully spidering a site. Another classof techniques, known as black hat SEO or spamdexing, use methods such as linkfarms and keyword stuffing that tend to harm search engine user experience.Search engines look for sites that employ these techniques and may remove themfrom their indices. Copyright 2008-2010 Seonexus.com
  4. 4. What we discovered SEO has several considerations to improve placement and cataloging.•Links •Links and there link text help guide reports and spiders through the site while identifying the page and its context•Images •Images and their Alt tags help further identification of content and what images are conveying to visitors about the site•Text and Keywords •Text and Keywords provide the correlation between the links and images to ensure that the same message is being conveyed and can be programmatically identified•HTML •HTML is used to further improve how the page is spidered and how to interpret the message of the site•Indexed Pages and Search Results •Indexed pages and results provide a landmark of what is being read and cataloged within the major search engines•Competitive Searches •Learning what the competition is using and doing better can provide insight on what to change Copyright 2008-2010 Seonexus.com
  5. 5. How we help SEONEXUS is an analytical engine that allows site owners to submit their site, the current keyword strategy they currently use and run a comprehensive analytical report online through a sophisticated engine. The report incorporates the main aspects of optimizations and applies scientific methodology to ensure that the changes can be measured and improved. The report also allows site owners to track trends over time. This allows the site owners to measure their progress. SEONEXUS also incorporates site tracking within the report to provide the necessary tracking information about who actually comes to the site. By combining the two, it provides a complete picture that a site owner can use at their discretion and improve. SEONEXUS.COM ENGINE Copyright 2008-2010 Seonexus.com
  6. 6. How we are betterFree Tools (Online applications and software): •Provide limited information. While these tools may have some helpfulness, they do not cover the big picture. •Beginning to intermediate business owner/seller may have a difficult time knowing which tools help them and how to use the information to improve their site. •These tools do not allow business owners to see any trends that have occurred within their site and the performance differences of their changes. •They dont combine analysis of the site with web metrics to see visitation trends and how they directly relate to the improvements. •They dont provide recommendations for additional areas that can improve conversionsPaid Tools (Software): •Provide limited information on the reasoning behind optimization. •Does not provide recommendation for the sites core semantics. •Beginning to intermediate business owner/seller may have a difficult time knowing how to use the information to improve their site. •These tools do not allow business owners to see any trends that have occurred within their site and the performance differences of their changes. •They do not provide live tracking to ensure the changes are working. •They dont combine analysis of the site with web metrics to see visitation trends and how they directly relate to the improvements. •They can be expensive and require upgrades in order to keep up with industry changes.SEO/SEM Consulting: •Usually a high cost is involved. •Charge per report usually starting at 1000+ dollars. •Do not allow business owners to see any trends that have occurred within their site and the performance differences of their changes without repurchasing another report. •They dont combine analysis of the site with web metrics to see visitation trends and how they directly relate to the improvements. •Takes a longer time then tools due to the compilations and presentations •Requires the owner to make accommodations to meet and review information. Copyright 2008-2010 Seonexus.com
  7. 7. Links and ImagesSeonexus.com empowers you to view your links within each page and theircorresponding link text.Seonexus.com additionally shows you the image and alt tags per page. Copyright 2008-2010 Seonexus.com
  8. 8. Text and Word DensityKnowing your keywords within your text and body ensures that you can evaluate ifthis aligns with your keyword strategy per page. Copyright 2008-2010 Seonexus.com
  9. 9. Content and Continuity Understanding how each element corresponds to each other ensures that the search engines can assess the continuity throughout the site. This helps the search engines understand what the page really means. Copyright 2008-2010 Seonexus.com
  10. 10. HTMLHTML is the backbone for every webpage. It is important to understand what thesearch engines are reading when they are analyzing the page. This improves visitorresponse and programmatic parsing. Copyright 2008-2010 Seonexus.com
  11. 11. Search Engine Results Knowing where the page is ranked based on the keyword strategy is crucial. This is the key indicator on how well the online marketing strategy is working. In addition to understanding your placement, it is important to understand how many pages have been indexed! This provides you a guide if you have added now promotional information or changed pages to accommodate your strategy. Copyright 2008-2010 Seonexus.com
  12. 12. Competition Do you know who is competing for the same placement? Competition for the top space, under the keyword is important. Learn who they are, see what they are doing better or worse! Discover who is trying to compete for the same visitor. With SEONEXUS.COM we make that easy! Copyright 2008-2010 Seonexus.com
  13. 13. Managing Change Changes can happen monthly or daily! Learning what is working and what is not can make the difference in driving traffic and improving your optimization efforts. Copyright 2008-2010 Seonexus.com
  14. 14. Training Teaching your staff what to look for and what should be considered can save you time and money! Below are some of the areas that we can train you on.Basics of search engine algorithmsSearch engine guidelinesHow search engines fight spamBehaviors that search engines rewardTop 3 factors in ranking a siteThe role of linksThe role of anchor textThe role of title tags and on page contentOther significant ranking factorsSite Design IssuesContent Management SystemsSite ArchitectureNavigationDuplicate ContentImplementing a long tail planDiving into links in detailHow links are scoredThe role of relevanceStrategies for Obtaining linksMajor media sitesSocial Media sites (including Digg, Propeller, del.icio.us, StumbleUpon, and others)BloggersUniversities and CollegesGovernment sitesSites that link to your competitorsRelated Hobbyist SitesOther types of opportunitiesContent PlanningRole of content in the long tailRole of content in link buildingStrategies for content development Copyright 2008-2010 Seonexus.com
  15. 15. PricingKnowing the different needs of businesses worldwideFor small sites that only analyze 1 – 15 pages per monthSEO Nexus Basic Web Site Report Package In addition to all of the features of the free report, the SEO Nexus Basic Internet Marketing Report delvesmore in depth to content, links and keywords. It provides the basic SEO information all internet businesses should utilize. This report offers suggestionson your keyword and link opportunities. Know your site’s strengths and weaknesses when it comes to website crawlers, and find where to make changesto enhance your organic search engine listings. Every element of the report is easy to understand so you can plan what to do next. Generate up to 15reports every 30 days for more frequent tracking of your website’s SEO improvements. MONTHLY SUBSCRIPTION TOTAL: $25 For large sites that only analyze 40 + pages per month SEO Nexus Basic Web Site Report Package Expert Subscription It provides the basic SEO information all internet businesses should utilize. This report offers suggestions on your keyword and link opportunities. In addition to the above benefits, you can generate unlimited reports every 30 days for more frequent tracking of your website’s SEO improvements. This is ideal for companies with 40 or more pages, online marketing departments that service several corporate websites, and seo consulting companies that provide seo for their clients. Since most tools are only one component per page, you’ll be amazed how this improves efficiency throughout the enterprise. MONTHLY SUBSCRIPTION TOTAL: $1000 per site MGM Price per site $500 - Can include training with multi-site purchase Copyright 2008-2010 Seonexus.com
  16. 16. Pricing Discover the difference and learn how each of these items can improve your online marketing strategy. Copyright 2008-2010 Seonexus.com

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