Experience Design

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Introductory lecture on Experience Design at the Art House in Singapore.

Introductory lecture on Experience Design at the Art House in Singapore.

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  • 1. Mirai: The Story of CUTEEXPERIENCE DESIGN Jeffrey Tzu Kwan Valino Koh February 2nd, 2012 http://villainus.biz/
  • 2. LET’S TALK ABOUT...• me :)• What is Experience Design?• Case Studies
  • 3. JEFFREY TZU KWANVALINO KOH Experience Designer & Curator
  • 4. PRADA WOMEN SPRING SUMMER 2008 Milan, Italy 2007
  • 5. CCTVHEADQUARTERS Beijing, China 2008
  • 6. FIGHT WITH FLOWERSSingapore Design Festival 2009
  • 7. TEDX ZÜRICH 2010 http://tedxzurich.com/previous/2010/2010/09/05/jef-koh-builds-animated- interactive-liquids/
  • 8. OMA: PROGRESS The Barbican London, UK 2011
  • 9. UNCONVENTIONAL BACKGROUND• BFA Monumental Kunst, NL• MA Creative Practice for Narrative Environments, UK• More then 5 year’s working experience in architecture, advertising, design research and media art
  • 10. WHAT IS EXPERIENCE DESIGN? It all started with...
  • 11. THE EXPERIENCE ECONOMY A book written in 1999by B. Joseph Pine II and James H. Gilmore
  • 12. WHAT IS THE EXPERIENCE ECONOMY?• The experience economy is the next economy following the agrarian economy, the industrial economy and the most recent service economy.• Because of technology, increasing competition, and the increasing expectations of consumers, services today are starting to look like commodities.
  • 13. HOW MUCH WOULD YOU PAY... For a Cup of Coffee?
  • 14. WANNA GO FOR A COFFEE? Where would you rather sit?
  • 15. SELLING YOUR IMAGINATION BACK TO YOU Brand Power and the Human Experience
  • 16. WHAT IS EXPERIENCE DESIGN?• Experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create.• Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
  • 17. OMA | PRADAWoman’s Spring - Summer 2008 Fashion Show | Milan, Italy
  • 18. DESIGN PROBLEM:How to communicate the exclusivity of a brand identity?
  • 19. THE INDIVIDUALIST’S LOUNGE An Installation by Masterpiece Cleaners
  • 20. DESIGN PROBLEM:How to encourage visitors to engage with one another?
  • 21. LET’S RECAP!• Experience design is driven by touchpoints between people and brands and the ideas, emotions and memories that these moments create.• Experience designers attempt to identify existing touchpoints in order to create new ones, and then score the arrangement of these touchpoints so that they produce the desired outcome.
  • 22. THANKS FOR YOUR TIME!www.villainous.biz | @smallcaps | jtkvkoh@gmail.com