Viral marketing      with       Jordan Koene – Head of Global Content            SMX Social Media Marketing 2011
Started as an Experiment…
Building on Initial Success…  • Within 3 months: ½ million unique visitors       • Find outlets to share your story       ...
Motors Data + Targeted Story
Creating a Support System…     • Support from other teams                 PR         Social & Marketing        Charity – G...
Seasonal Events = Timing
Good Causes Make Great Stories
Going Global…       • Not simple• Understand your audience  • Use Global Partners
Mobile Data & UK Government?
Hitting the Home Runs…         • Use Popular Trends       • Partner before creating          • Build relationships        ...
Video Game Blog + eBay Stats
Everyone Loves Gold
Thank you!
SMX Social Media eBay
SMX Social Media eBay
SMX Social Media eBay
SMX Social Media eBay
SMX Social Media eBay
SMX Social Media eBay
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SMX Social Media eBay

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  • Sold as Trail to Executives
  • The Next Web | Mashable
  • SMX Social Media eBay

    1. 1. Viral marketing with Jordan Koene – Head of Global Content SMX Social Media Marketing 2011
    2. 2. Started as an Experiment…
    3. 3. Building on Initial Success… • Within 3 months: ½ million unique visitors • Find outlets to share your story • Build blogs to support reach eBay Motors Blog eBay Collectables Blog eBay Ink Blog eBay-Stories
    4. 4. Motors Data + Targeted Story
    5. 5. Creating a Support System… • Support from other teams PR Social & Marketing Charity – Good Cause • Seasonal and Holiday Events • High Profile Sites • Mega Reach Win Big or Nothing at all…
    6. 6. Seasonal Events = Timing
    7. 7. Good Causes Make Great Stories
    8. 8. Going Global… • Not simple• Understand your audience • Use Global Partners
    9. 9. Mobile Data & UK Government?
    10. 10. Hitting the Home Runs… • Use Popular Trends • Partner before creating • Build relationships • Don’t be selfish• Share data with a bigger view in mind…
    11. 11. Video Game Blog + eBay Stats
    12. 12. Everyone Loves Gold
    13. 13. Thank you!
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